Bronto Marketing Platform

door Oracle NetSuite

Wie gebruikt Bronto Marketing Platform?

Snelgroeiende retailers die hun omzet willen verhogen met geavanceerde marketingmogelijkheden.

Wat is Bronto Marketing Platform?

Bronto Marketing Platform helpt organisaties van elke omvang om hun omzet te vergroten, tijd te besparen en marketingbronnen te optimaliseren. Door krachtige en flexibele e-mailmarketingoplossingen te leveren die kunnen worden geïntegreerd met tal van e-commerceplatforms, stelt Bronto Marketing Platform merken in staat de waarde van klantgegevens te maximaliseren, zodat ze onweerstaanbare klantervaringen kunnen leveren. Bronto Marketing Platform bevat best practices van 16 jaar succesvol e-mailmarketing en wordt gebruikt door internationale topmerken.

Bronto Marketing Platform - Details

Oracle NetSuite

http://www.bronto.com

Opgericht in 2002

Bronto Marketing Platform - Prijsoverzicht

Bronto Marketing Platform heeft geen gratis versie en biedt geen gratis proefperiode.

Gratis versie

Nee

Gratis proef

Nee

Implementatie

Cloud, SaaS, Web

Training

Live online

Webinars

Documentatie

Ondersteuning

24/7 (contact met medewerker)

Functies van Bronto Marketing Platform

  • A/B-tests
  • Abonneebeheer
  • Afbeeldingenbibliotheek
  • Autoresponders
  • Bestemmingspagina's en webformulieren
  • CAN SPAM-compliance
  • Door gebeurtenissen geactiveerde e-mail
  • Drip -campagnes
  • Dynamische inhoud
  • Klantenonderzoeken
  • Lijstbeheer
  • Rapportage en analyse
  • Sjabloonbeheer
  • Voor mobiel geoptimaliseerde e-mails
  • WYSIWYG-e-maileditor

Bekijk de volledige lijst van Email marketing software

  • A/B-tests
  • Aanpasbare CTA's
  • Analyse/ROI volgen
  • Bestemmingspagina's en webformulieren
  • Drip -campagnes
  • Dynamische inhoud
  • Leadscoring
  • Sales Intelligence
  • Segmentering
  • Social marketing
  • Websitebezoekers bijhouden
  • Zoekmachinemarketing

Bekijk de volledige lijst van Marketing automation software

Bronto Marketing Platform alternatieven

Meer alternatieven voor Bronto Marketing Platform

Reviews van Bronto Marketing Platform

Read all reviews

Overall rating

4/5

Average score

Gebruiksgemak 3,8
Klantenservice 4
Functies 3,9
Waar voor je geld 3,8

Review software

Share your experiences with other software buyers.

Schrijf een review!
Suzanne P.
Senior Marketing Associate
Internet, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 7-8-2018

"Endless customization + excellent support"

Pluspunten: Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Minpunten: The message design interface can be a little restrictive for message styling, unless you are working in CSS.
Opening a more intensive support case can take a week or longer to resolve.
The pop-up manager is a bare bones app.

  • Bron van de reviewer 
  • Beoordeeld op 7-8-2018
Egan J.
CRM Director
Detailhandel, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    5 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 5-12-2019

"Evolving platform with strong customer support and accessible features"

Opmerkingen: My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pluspunten: - Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Minpunten: - Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

  • Bron van de reviewer 
  • Beoordeeld op 5-12-2019
Geverifieerde reviewer
Ecommerce Director
Sportartikelen, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    1 /5
  • Gebruiksgemak
    2 /5
  • Functies en functionaliteit
    1 /5
  • Klantenondersteuning
    1 /5
  • Waar voor je geld
    1 /5
  • Waarschijnlijkheid van aanbeveling
    0/10
  • Bron van de reviewer 
  • Beoordeeld op 22-4-2019

"Very expensive platform with poor support and missing features"

Opmerkingen: Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Pluspunten: Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Minpunten: Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Antwoord van de leverancier

van Oracle Bronto op 29-4-2019

Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at [email protected] so that we can ensure you get the support you deserve.

  • Bron van de reviewer 
  • Beoordeeld op 22-4-2019
Geverifieerde reviewer
Marketing Administrative Assistant
Horeca
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 31-7-2018

"Fantastic platform with big capabilities."

Pluspunten: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Minpunten: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

  • Bron van de reviewer 
  • Beoordeeld op 31-7-2018
Steve W.
Email Marketing Strategist
Kleding en mode, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    4 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    4 /5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 18-12-2018

"Miss working with Bronto"

Opmerkingen: Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Pluspunten: Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Minpunten: It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

  • Bron van de reviewer 
  • Beoordeeld op 18-12-2018