--- description: Ontdek de plus- en minpunten van ActiveCampaign en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveCampaign - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign) # ActiveCampaign Canonical: https://www.capterra.nl/software/79367/activecampaign Pagina: 1 / 104\ Volgende: [Volgende pagina](https://www.capterra.nl/software/79367/activecampaign?page=2) > ActiveCampaign combineert de kracht van e-mailmarketing, marketing automation en automatisering van verkoop en CRM. > > Oordeel: score van **4.6/5** door 2561 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt ActiveCampaign? ActiveCampaign is de uitkomst voor kleine en middelgrote bedrijven die hun klanten willen bereiken op verschillende marketingkanalen. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 2561 Reviews | | Gebruiksgemak | 4.2/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: ActiveCampaign - **Opgericht**: 2003 ## Commerciële context - **Beginprijs**: US$ 15,00 - **Prijsmodel**: (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Chromebook (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Chinees, Deens, Duits, Engels, Fins, Frans, Indonesisch, Italiaans, Nederlands, Portugees, Spaans, Turks - **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Frankrijk, Ierland, India, Italië, Japan, Mexico, Nederland, Nieuw-Zeeland, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - Abonneebeheer - Activiteitendashboard - Afspraakplanning - Autoresponders - Beheer van salesactiviteit - Beheer van verkooppipeline - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - Gedeelde contacten - Gegevens importeren en exporteren - Handtekeningenbeheer - Interactie bijhouden - Kanaalbeheer - Kansenbehee - Klantendatabase - Klantensegmenten - Leaddistributie - Leads beheren - Leads genereren - Leads vastleggen - Marketingautomatisering - Meerdere campagnes - Mobile Optimization - Opmerkingen/notities - Pipelinebeheer - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Samenwerkingstools - Segmentering - Sjabloonbeheer - Social marketing - Taakbeheer - Third-Party Integrations - Verkooprapporten - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden - Workflowbeheer ... en 19 meer functies ## Integraties (205 in totaal) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... en 190 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.nl/directory/2/customer-relationship-management/software) - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Lead generation software](https://www.capterra.nl/directory/30963/lead-generation/software) - [Lead management software](https://www.capterra.nl/directory/30017/lead-management/software) ## Alternatieven 1. [EmailOctopus](https://www.capterra.nl/software/147415/emailoctopus) — 4.8/5 (654 reviews) 2. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3411 reviews) 3. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.capterra.nl/software/31898/constant-contact) — 4.3/5 (2913 reviews) ## Reviews ### "Blijf ver weg van Active Campaign" — 2.0/5 > **Rinze** | *25 september 2024* | Marketing en reclame | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Het instellen van de automations en de nieuwsbrieven instellen. > > **Minpunten**: Eenzijdige prijsverhogingen, ontzettende slechte klantenservice. > > We hebben altijd netjes samengewerkt en ActiveCampaign gebruikt. Voor de nieuwe prijsverhogingen hebben we aangegeven om onze betaling liever naar maandelijkse facturatie om te zetten. Na 15 mails is dit eindelijk toegezegd. Vervolgens kregen we wel een jaarlijkse afschrijving, en nu zijn we ook weer 5 mails verder voordat dit überhaupt gefixt gaat worden. Oneindige verificaties, niet de mails goed lezen, dingen toezeggen die niet worden gedaan. Ze weten je bloed goed onder de nagels te halen. Leuk systeem wat te duur geprijsd is en de klantenservice is veruit waardeloos. Blijf hier ver vandaan. ----- ### "Price increases without notifying customers" — 1.0/5 > **Hendrik** | *21 augustus 2024* | Groothandel | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: Automations are easy to implement. Easy interface > > **Minpunten**: They increase prices by over 30% without letting you know beforehand. You have to find out "accidentally". You have to wait over a week to get any word from customer service. I've yet to receive a helpful response. > > I've been using ActiveCampaign for over 2 years. It's OK at what it does. Nothing special, nothing too bad. Their customer service however is the worst I ever experienced. If you have a question, you have to open a chat and talk to people that don't know much about the process. They convert the chat into a ticket, and then you have to wait over a week to get them to say anything. ----- ### "Amazing product for the more experienced" — 4.0/5 > **Marit** | *6 mei 2024* | E-learning | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy. > > **Minpunten**: It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it. ----- ### "Automation and Segmentation That’s Easy to Use" — 4.0/5 > **Cynthia** | *18 maart 2026* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. > > **Minpunten**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. > > My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. ----- ### "Very good in many ways but also incredibly frustrating" — 4.0/5 > **Selena** | *17 september 2025* | Muziek | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. > > **Minpunten**: I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. > > It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. ----- Pagina: 1 / 104\ Volgende: [Volgende pagina](https://www.capterra.nl/software/79367/activecampaign?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/79367/activecampaign) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens