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Salesforce Marketing Cloud

Salesforce Marketing Cloud

Wat is Salesforce Marketing Cloud?

Maak kennis met Salesforce Email Studio. Bereik je klanten met dit populaire e-mailmarketingplatform. Bouw slimmere e-mail, van basismarketingcampagnes tot geavanceerde 1-op-1 berichten. Gebruik segmentatietools op basis van slepen en neerzetten om je abonneelijst aan te scherpen, zodat je berichten altijd relevant zijn. Filter binnen enkele seconden miljoenen profielen en ontvang onmiddellijke tellingen voor verzending. Versterk je klantrelaties met e-mailgesprekken die elke fase van de levenscyclus van de klant stimuleren.

Wie gebruikt Salesforce Marketing Cloud?

Bedrijven van elke omvang, in elke sector.

Salesforce Marketing Cloud Software - 1
Salesforce Marketing Cloud Software - 2
Salesforce Marketing Cloud Software - 3
Salesforce Marketing Cloud Software - 4

Twijfels over Salesforce Marketing Cloud? Vergelijk met een populair alternatief

Salesforce Marketing Cloud

Salesforce Marketing Cloud

4,2 (519)
US$ 25,00
maand
Gratis versie
Gratis proefversie
167
7
3,8 (519)
3,8 (519)
3,9 (519)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
US$ 49,00
maand
Gratis versie
Gratis proefversie
126
46
3,7 (412)
3,8 (412)
3,7 (412)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

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Campaign tracking
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Dotdigital
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Emma by Marigold
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SMS Marketing
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Contactendatabase
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SendGrid
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Simple Mail Transfer Protocol (SMTP)
EmailOctopus
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Reviews over Salesforce Marketing Cloud

Gemiddelde score

In totaal
4,2
Gebruiksgemak
3,8
Klantenservice
3,9
Functies
4,3
Prijs-kwaliteitverhouding
3,8

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Laurie
Laurie
Owner
Geverifieerde LinkedIn-gebruiker
Gezondheid, wellness en fitness, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Needed Software to Help Simplify

4,0 4 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Brandon
President
Geverifieerde LinkedIn-gebruiker
Farmaceutica, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Salesforce is simply the best

4,0 3 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Jennifer
Jennifer
Human Resources Generalist in VS
Geverifieerde LinkedIn-gebruiker
Ziekenhuis- en gezondheidszorgbranche, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Top Sales Management Software

4,0 vorig jaar

Opmerkingen: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Pluspunten:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Minpunten:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

SFMC is a great tool!

5,0 vorig jaar

Opmerkingen: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Pluspunten:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Minpunten:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Sarah
Content Marketing Manager in Ierland
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Powerful tool but a steep learning curve

3,0 5 maanden geleden

Pluspunten:

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Minpunten:

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

Ellese
Sales Consultant in VK
Luxeartikelen en sieraden, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

My Remarkable Experience with Salesforce Marketing Cloud

5,0 4 maanden geleden

Opmerkingen: Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

Pluspunten:

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Minpunten:

I face zero flaws when utilizing Salesforce Marketing Cloud.

Steve
Sales Specialist in VS
Machinebouw, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Salesforce Marketing Tool

4,0 4 maanden geleden

Opmerkingen: Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors

Pluspunten:

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Minpunten:

Nothing is wrong with this service, I would recommend it.

Iyer
Iyer
National Sales Manager in VS
Geverifieerde LinkedIn-gebruiker
Vervoer/over de weg/per spoor, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Salesforce Marketing Cloud - The best in the game!

5,0 4 maanden geleden

Opmerkingen: Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Pluspunten:

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Minpunten:

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Khevana
CRM Lead in Australië
Professionele training en coaching, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great Marketing automation tool

5,0 4 maanden geleden

Opmerkingen: We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys

Pluspunten:

Great marketing automation tech for complex automation and detailed customer footprint tracking

Minpunten:

It is a complex product and we need to understand the platform before beginning any solution

Arianna
Sales Development Rep in VS
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Salesforce Insight

4,0 4 maanden geleden

Opmerkingen: I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.

Pluspunten:

I like how user-friendly it is and how I am able to create reports easily.

Minpunten:

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

Samantha
Program Manager in VS
Evenementenbureaus, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A great CRM solution!

4,0 4 maanden geleden

Opmerkingen: It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work

Pluspunten:

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Minpunten:

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Sarah
Assistant Head of Company in VS
Evenementenbureaus, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Salesforce Recommendation

5,0 3 maanden geleden

Opmerkingen: I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.

Pluspunten:

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

Minpunten:

I like lest that at times it can be hard to log in to for employees.

Elli
Customer Marketing Manager in VK
Computersoftware, 501-1.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Essential for our marketing efforts.

5,0 8 maanden geleden

Pluspunten:

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Minpunten:

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

Renly
Director Marketing in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

An Amzing Marketing Analytics Solution

4,0 12 maanden geleden

Pluspunten:

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy

Minpunten:

No issues with Salesforce Marketing Cloud as it meets the need

Rebecca
Sr. Manager in VS
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great platform for companies already on Salesforce

4,0 vorig jaar

Pluspunten:

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Minpunten:

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

KARINA
SDR in Argentinië
Publiceren, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

IT IS GOOD BUT COULD BE IMPROVED

4,0 6 maanden geleden

Pluspunten:

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Minpunten:

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

Yurii
Marketing Director in VS
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Good tool if you can build large audiences

4,0 11 maanden geleden

Pluspunten:

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Minpunten:

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Tareq
Sales Engineer in Jordanië
Bouwmaterialen, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Effective in boosting consumer confidence and gaining new clients and closing more deals.

5,0 2 jaar geleden

Opmerkingen: Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Pluspunten:

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Minpunten:

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Richard
Richard
Communication and Media Analyst in Argentinië
Geverifieerde LinkedIn-gebruiker
Telecommunicatie, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Knowledge of customer and company information

4,0 2 jaar geleden

Opmerkingen: It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Pluspunten:

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Minpunten:

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Hernesto
Mfr systems admin in VS
Levensmiddelen- en drankenindustrie, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Good marketing tool

4,0 vorig jaar

Opmerkingen: Its been a grest experience their support team has never let me down.

Pluspunten:

Very easy to create and manage a marketing team.

Minpunten:

The pricing is a bit costly compared to other companies.

Cheyenne
Management in VS
Kleding en mode, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Amazing tool

5,0 3 maanden geleden

Pluspunten:

How easy it is to add new marketing items to it

Minpunten:

I dont dislike anything about it. It is very useful

Gitte
Business Owner in Canada
Horeca, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Automate Engagement and Optimize Performance

4,0 2 jaar geleden

Opmerkingen: Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue.

Pluspunten:

The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.

Minpunten:

The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.

Quinn
Sales and Marketing Specialist in Filipijnen
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Easy-to-Use Email Software

5,0 2 jaar geleden

Pluspunten:

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Minpunten:

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

Makaela
Sales Development Representative in Kaapverdië
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Salesforce is the Best

5,0 2 jaar geleden

Opmerkingen: Overall my experience with Salesforce is great. I think it's a great software and platform for any kind of company to use.

Pluspunten:

I like how easy it is to use and to keep everything about the client in one place.

Minpunten:

The features that I saw were missing was being able to call from there. We use another software to make calls.

Emily
Marketing Coordinator in Australië
Automotive, 201-500 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Salesforce Marketing Review

5,0 2 jaar geleden

Pluspunten:

For a complex business it allows for greater use and understanding of customer data.

Minpunten:

It is quite difficult to use initially with strong alliance on the company to assist with teething issues.

Enis
Director in VK
Cosmetica, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

High functionality, barrier to learn

4,0 10 maanden geleden

Pluspunten:

Gives you most of the features you need.

Minpunten:

Need a bit of training and learning curve.

komaldeep
sales associate in Canada
Kleding en mode, Zelfstandig ondernemer
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

as a student

4,0 vorig jaar

Pluspunten:

the platform is highly customizable, allowing businesses to tailor their marketing campaigns to their specific needs and target audience.

Minpunten:

i feel like this have some performance issues since it takes a lot of time in loading.