--- description: Ontdek de plus- en minpunten van Salesforce Marketing Cloud en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Email marketing software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.nl/software/7723/salesforce-marketing-cloud Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.nl/software/7723/salesforce-marketing-cloud?page=2) > Bouw klantenrelaties voor het leven op met gegevensgerichte digitale marketing. > > Oordeel: score van **4.2/5** door 526 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Salesforce Marketing Cloud? Bedrijven van elke omvang, in elke sector. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.2/5** | 526 Reviews | | Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.8/5 | Gebaseerd op alle reviews | | Functies | 4.3/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Salesforce - **Locatie**: San Francisco, VS - **Opgericht**: 2003 ## Commerciële context - **Beginprijs**: US$ 25,00 - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Pools, Portugees, Russisch, Spaans, Tsjechisch, Zweeds - **Beschikbare landen**: Australië, België, Brazilië, Canada, China, Denemarken, Duitsland, Filipijnen, Finland, Frankrijk, Ierland, India, Indonesië, Israël, Italië, Japan, Maleisië, Mexico, Nederland, Noorwegen en 14 meer ## Functies - AI/machine learning - API - Activiteitendashboard - Analytics - Autoresponders - Beheer van klantervaringen - Beheer van meerdere accounts - Beheer van salesactiviteit - Bestemmingspagina's en webformulieren - Bonusbeheer - Campagnebeheer - Campagneplanning - Campaign tracking - Communicatiebeheer - Contentbeheer - Conversies bijhouden - Dashboard - Dataconnectors - Documentbeheer - Doelgroeptargeting - E-mails bijhouden - Engagement tracking - Gegevens vastleggen en overdragen - Gegevensverzameling via meerdere kanalen - Gegevensvisualisatie - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantgeschiedenis - Klantprofielen - Leads genereren - Loyaliteitsprogramma - Marketing Management - Marketingautomatisering - Meerdere campagnes - Mobiele toegang - Mobile Optimization - Multichannel campagnes - Opties voor contentpublishing - Personalisatie - Prestatiemeetwaarden - Publicatieplanning - Rapportage en analyse - Real-Time Analytics - SEO-beheer - Samenwerkingstools - Sociale promotie - Visuele analyse - Waarschuwingen/Meldingen - Websiteanalyse ... en 58 meer functies ## Integraties (7 in totaal) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Social media marketing tools](https://www.capterra.nl/directory/30781/social-media-marketing/software) - [Social media management tools](https://www.capterra.nl/directory/30939/social-media-management/software) - [Data management platforms](https://www.capterra.nl/directory/32261/data-management-platforms/software) - [Lead generation software](https://www.capterra.nl/directory/30963/lead-generation/software) ## Alternatieven 1. [HubSpot CRM](https://www.capterra.nl/software/152373/hubspot-crm) — 4.5/5 (4453 reviews) 2. [Zoho CRM](https://www.capterra.nl/software/155928/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.capterra.nl/software/204998/bigin-by-zoho-crm) — 4.7/5 (726 reviews) 4. [Salesforce Sales Cloud](https://www.capterra.nl/software/61368/salesforce) — 4.4/5 (18768 reviews) 5. [Dynamics 365](https://www.capterra.nl/software/157279/dynamics-365) — 4.4/5 (5811 reviews) ## Reviews ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13 februari 2026* | Computer- en netwerkbeveiliging | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Minpunten**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate" — 4.0/5 > **Athena** | *22 juni 2025* | Consumentengoederen | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. > > **Minpunten**: The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. > > I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12 februari 2026* | Gezondheid, wellness en fitness | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Minpunten**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "Super expensive enterprise software but at least feels like abandoned by the dev team." — 3.0/5 > **Matt** | *26 oktober 2024* | Informatietechnologie en -diensten | Aanbevelingsscore: 5.0/10 > > **Pluspunten**: Being able to set up simple automation rules. > > **Minpunten**: Engagement Programs. You weren't able to track replies, it didn't allow setting up an email that will be able to receive replies. The email creator was super old-fashioned comparing to way cheaper alternatives where you can easily build emails using drag-n-drop sections. > > Literally everything felt ancient and abandoned. It was clunky like 2003 have just called and ask to return it back. ----- ### "Easy to use, but not a great value" — 4.0/5 > **Britta** | *6 december 2024* | Gezondheid, wellness en fitness | Aanbevelingsscore: 5.0/10 > > **Pluspunten**: It is fairly easy to use and create content in > > **Minpunten**: It is expensive, and they charge you ala carte for everything ----- Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.nl/software/7723/salesforce-marketing-cloud?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/7723/salesforce-marketing-cloud) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens