Campaign Monitor

I love Campaign Monitor

Pluspunten:

I am a web developer and their API is fantastic to use. It is easy and straightforward.

Minpunten:

Some things within their GUI are hard to find and some extra logging features for developers would be handy.

Best Email Marketing tool available

Opmerkingen: I enjoy using Campaign Monitor and will continue to use it for years to come. They are constantly adding new features and updating how things function as new technologies arise.

Pluspunten:

I have been using Campaign Monitor for almost 10 years now and I love the consistent updates available and that the software is always on the edge of what is trending in email marketing. I also love that it is super user-friendly and anyone can learn how to use it with very little training. My favorite feature is the fact that it takes the guesswork out of wondering whether your email will preview on a phone or tablet. The built-in mobile device/tablet view is fantastic and I use that every time I send an email out to make sure it looks good on desktop and mobile. I also like the reporting feature that lets you see who opened your email and who didn't and other useful stats.

Minpunten:

As a designer, I wish I could customize the emails a little more and that CM provided more formatting options when creating the email, but I understand it has to meet the need of the masses more than my niche market.

Do not recommend. Better Platforms for the price.

Opmerkingen: There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

Pluspunten:

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

Minpunten:

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Creating and testing a email campaign is so efficient !

Opmerkingen: I use Campaign monitor to import my emails then test them. Once the rendering is good for me, i can send it to my mailing lists.

Pluspunten:

Importing an email is really easy and having the preview is good too ! The assistant is a good tool, helping to improve the code / rendering of the email.

Minpunten:

Mobile preview of the email doesn't see to work on my browser (Brave), looks like it's not reading my media queries.

Great site for designing custom or template marketing emails

Opmerkingen: We are able to reach many people sending out our digital campaigns. With the A and B versions available in each campaign, we can learn what to add to our next campaign to get better click through rates.

Pluspunten:

Even though Campaign Monitor has email templates to use for designs I design custom emails outside the website and upload the html, which is easy enough to do and enables you to see a preview and edit it real time on the site. We also find the option to have a text only version of the email convenient. The site has its own inbox and spam testing on several clients so we know how our email will look in people's inboxes and this helps avoid email display problems as well as it ending up in a spam folder. The option to send out A and B versions of our email campaigns has been invaluable. We can see what works and what doesn't with each email campaign.

Minpunten:

I have nothing really negative to say about this software for what I use it for. When I first started using it, the location and functionality of things on the page was not intuitive but they have made huge improvements to the website that make it easier to navigate and set things up.