Campaign Monitor

Longtime user, very happy with performance

Pluspunten:

Easy to structure campaigns, very inexpensive on my plan, with as many features and benefits as I need.

Minpunten:

Nothing to dislike. Campaign Monitor has everything I need as a small marketer.

The Best Email Service Provider on the Market!

Opmerkingen: Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.

Pluspunten:

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

Minpunten:

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool. I also sometimes wish I could edit the HTML on particular sends.

Do not recommend. Better Platforms for the price.

Opmerkingen: There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

Pluspunten:

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

Minpunten:

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Great site for designing custom or template marketing emails

Opmerkingen: We are able to reach many people sending out our digital campaigns. With the A and B versions available in each campaign, we can learn what to add to our next campaign to get better click through rates.

Pluspunten:

Even though Campaign Monitor has email templates to use for designs I design custom emails outside the website and upload the html, which is easy enough to do and enables you to see a preview and edit it real time on the site. We also find the option to have a text only version of the email convenient. The site has its own inbox and spam testing on several clients so we know how our email will look in people's inboxes and this helps avoid email display problems as well as it ending up in a spam folder. The option to send out A and B versions of our email campaigns has been invaluable. We can see what works and what doesn't with each email campaign.

Minpunten:

I have nothing really negative to say about this software for what I use it for. When I first started using it, the location and functionality of things on the page was not intuitive but they have made huge improvements to the website that make it easier to navigate and set things up.

We've tried many, and this seems to lead the pack.

Opmerkingen: Overall, the best email marketing solution my team has worked with in the last year. Fair value for money i must say too.

Pluspunten:

- Great suggestive features such as email-body formatting tips - Nice delivery and send-out time - Extensive scenario handling for segmentations and optional blocks - Great responsiveness of website across multiple form factors on devices(mobile, tablet, etc)

Minpunten:

- Some features and configurations can be a bit hard to figure out without a fairly technical background - Email builder templates felt a bit restrictive in terms of styling and formatting options