Campaign Monitor

"I love Campaign Monitor"

Pluspunten: I am a web developer and their API is fantastic to use. It is easy and straightforward.

Minpunten: Some things within their GUI are hard to find and some extra logging features for developers would be handy.

"We've tried many, and this seems to lead the pack."

Opmerkingen: Overall, the best email marketing solution my team has worked with in the last year. Fair value for money i must say too.

Pluspunten: - Great suggestive features such as email-body formatting tips - Nice delivery and send-out time - Extensive scenario handling for segmentations and optional blocks - Great responsiveness of website across multiple form factors on devices(mobile, tablet, etc)

Minpunten: - Some features and configurations can be a bit hard to figure out without a fairly technical background - Email builder templates felt a bit restrictive in terms of styling and formatting options

"Do not recommend. Better Platforms for the price."

Opmerkingen: There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

Pluspunten: It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

Minpunten: There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

"campaign monitor for email marketing"

Opmerkingen: Managing your email marketing campaigns can be very hard if you don't have the right tools. We have alot of target mails we have to constantly engage meaningful content with, that is why we use campaign monitor to make the work more efficient. It integrates well with most CRM platforms including the one we use.

Pluspunten: The templates helps with customisation for different kinds of customers. Its easy to use in most cases

Minpunten: Campaign monitor is on the expensive side, there are other tools that can offer similar results at less price.

"Great for agencies"

Pluspunten: We used Campaign Monitor for many years with multiple clients and it worked really well. Segmentation of clients was easy and setting new ones up was all self-initiated​, no need to contact support. List management​ was a breeze as well as segmentation. Campaign creation was also easy, we never used the drag and drop editor​ as we crated bespoke HTML emails ourselves.

Minpunten: The reason why we chose to move away from CM was the segmentation was slightly limiting for us. We basically needed to segment based on relative dates, i.e from now until 3 months ago. This could only be achieved by entering exact dates, which you would need to change on a​ daily basis if using for automation purposes. If that doesn't bother you I would recommend using CM.