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Wat is Marketo Engage?

Marketo is een toonaangevend platform voor marketing automation met een scala aan capaciteiten voor kleine en middelgrote bedrijven en grote ondernemingen in verschillende sectoren. Enkele veelvoorkomende functies omvatten e-mailmarketing, nurturing, SEO, bestemmingspagina's, beoordeling en analyse, terwijl andere edities geavanceerde functies bieden, zoals personalisatie van websites, mobiele betrokkenheid, sociale en web-retargeting. Doorsneeklanten omvatten zowel B2C- als B2B-merken van elke omvang.

Wie gebruikt Marketo Engage?

Voor B2B- of B2C-bedrijven die zich bezighouden met de nurturing van klanten, aangepaste en schaalbare segmentatie, personalisatie en intensieve klantenbinding.

Marketo Engage Software - 1
Marketo Engage Software - 2
Marketo Engage Software - 3
Marketo Engage Software - 4
Marketo Engage Software - 5

Twijfels over Marketo Engage? Vergelijk met een populair alternatief

Marketo Engage

Marketo Engage

4,3 (666)
Niet beschikbaar in jouw land
US$ 0,00
Gratis versie
Gratis proefversie
170
138
3,8 (666)
3,8 (666)
3,9 (666)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
€ 14,90
maand
Gratis versie
Gratis proefversie
167
80
4,5 (2.873)
4,4 (2.873)
4,4 (2.873)

Andere goede alternatieven voor Marketo Engage

Salesforce Marketing Cloud
Functies met hoogste score
Beheer van e-mailcampagnes
Campagnebeheer
Rapportage en analyse
Pipedrive
Functies met hoogste score
Beheer van verkooppipeline
Contactenbeheer
Pipelinebeheer
Dynamics 365
Functies met hoogste score
Balans en winst- en verliesrekening
Inkooporderbeheer
Winst- en verliesrekening
Ontraport
Functies met hoogste score
Beheer van e-mailcampagnes
Contactenbeheer
E-mailbeheer
EngageBay CRM
Functies met hoogste score
Contactenbeheer
E-mailbeheer
Engagement tracking
Sage CRM
Functies met hoogste score
Configureerbare workflow
Rapportage en statistieken
Samenwerkingstools
Marketing 360
Functies met hoogste score
Gedragsanalyse
Klantensegmenten
Workflowbeheer
SendX
Functies met hoogste score
Beheer van e-mailcampagnes
Dashboard
E-mailmarketing
Keap
Functies met hoogste score
Bevestigingen/herinneringen
Marketingautomatisering
Rapportage en analyse

Reviews over Marketo Engage

Gemiddelde score

In totaal
4,3
Gebruiksgemak
3,8
Klantenservice
3,9
Functies
4,3
Prijs-kwaliteitverhouding
3,8

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Cameron
Cameron
Marketing Operations Manager in VS
Geverifieerde LinkedIn-gebruiker
Internet, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

5,0 3 jaar geleden

Opmerkingen: I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pluspunten:

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Minpunten:

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Emma
Emma
Senior Director Product Marketing in VS
Geverifieerde LinkedIn-gebruiker
Ziekenhuis- en gezondheidszorgbranche, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Definitely one of the top Marketing automation tools out there.

4,0 vorige maand Nieuw

Opmerkingen: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Pluspunten:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Minpunten:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Religieuze instellingen, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Basic Use Cases are Great. Integrations with other systems, - less so

3,0 vorige week Nieuw

Opmerkingen: Basic use case has been great. Integrating with other systems - less so.

Pluspunten:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Minpunten:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Jana
Jana
Senior Director Of Marketing in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

A top-tier marketing automation service.

5,0 2 maanden geleden Nieuw

Opmerkingen: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Pluspunten:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Minpunten:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Whitney
Director of DG in VS
Computersoftware, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Marketo powers our entire marketing team

4,0 8 maanden geleden

Opmerkingen: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Pluspunten:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Minpunten:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.