Marketo Lead Management

Marketo Lead Management

door Marketo

Wie gebruikt Marketo Lead Management?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.

Wat is Marketo Lead Management?

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.

Marketo Lead Management - Details

Marketo

http://www.marketo.com/

Opgericht in 2006

Marketo Lead Management - Prijsoverzicht

Marketo Lead Management vanaf US$ 895,00/maand. Marketo Lead Management heeft geen gratis versie maar biedt wel een gratis proefperiode. Hieronder vindt u extra prijsinformatie voor Marketo Lead Management.

Beginprijs

US$ 895,00/maand

Gratis versie

Nee

Gratis proef

Ja

Implementatie

Cloud, SaaS, Web

Training

Persoonlijk

Live online

Webinars

Documentatie

Ondersteuning

24/7 (contact met medewerker)

Kantooruren

Online

Functies van Marketo Lead Management

Lead management software
Bronnen bijhouden
Campagnebehee
Interactie bijhouden
Lead nurturing
Leaddistributie
Leads vastleggen
Leadscoring
Leadsegmentering
Pipelinebeheer
Tools voor exploratie
A/B-tests
Aanpasbare CTA's
Analyse/ROI volgen
Bestemmingspagina's en webformulieren
Drip -campagnes
Dynamische inhoud
Leadscoring
Sales Intelligence
Segmentering
Social marketing
Websitebezoekers bijhouden
Zoekmachinemarketing
Beheer van externe verkoop
Beheer van oproepen
Campagnebehee
Contactenbeheer
Contractbeheer
E-mailmarketing
Kanaalbeheer
Kansenbehee
Klantendatabase
Leads beheren
Prestatiemeetwaarden
Provisiebeheer
Referenties bijhouden
Territoriumbeheer
Verkoopprognose
Voorstellen genereren

Reviews van Marketo Lead Management

5 van 576 reviews worden weergegeven

In totaal
4.2/5
Gebruiksgemak
3.8/5
Klantenservice
3.9/5
Functies
4.2/5
Waar voor je geld
3.8/5

Indeed a Best-in-Class Marketing Automation Software

Beoordeeld op 3-7-2019
Md masoom R.
Sr. Executive Sales and Research
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5/5
Gebruiksgemak
4/5
Functies en functionaliteit
5/5
Klantenondersteuning
4/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pluspunten: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Minpunten: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Easy to use marketing automation - not the most powerful

Beoordeeld op 8-12-2019
Geverifieerde reviewer
Client Success Manager, Enterprise Integrations
Internet, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
4/5
In totaal
5/5
Gebruiksgemak
4/5
Functies en functionaliteit
Klantenondersteuning
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Pluspunten: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Minpunten: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

Big Marketo fan here - used it at last company and made sure to bring it to my new company.

Beoordeeld op 19-12-2019
Kristi A.
Sr. Director, Marketing Strategy
Ziekenhuis- en gezondheidszorgbranche, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
4/5
Gebruiksgemak
4/5
Functies en functionaliteit
4/5
Klantenondersteuning
4/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!).

Minpunten: You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve.

Marketo - great software for demand generation

Beoordeeld op 17-12-2019
Jon R.
CMO & Founder
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
4/5
In totaal
4/5
Gebruiksgemak
4/5
Functies en functionaliteit
2/5
Klantenondersteuning
3/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Pluspunten: 1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Minpunten: 1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

Pros and Cons

Beoordeeld op 12-11-2015
Edward U.
Owner
Computersoftware
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
Bron: SoftwareAdvice
4/5
In totaal
3/5
Gebruiksgemak
4.5/5
Functies en functionaliteit
Klantenondersteuning
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Minpunten: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.