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Wat is Marketo Engage?

Marketo is een toonaangevend platform voor marketing automation met een scala aan capaciteiten voor kleine en middelgrote bedrijven en grote ondernemingen in verschillende sectoren. Enkele veelvoorkomende functies omvatten e-mailmarketing, nurturing, SEO, bestemmingspagina's, beoordeling en analyse, terwijl andere edities geavanceerde functies bieden, zoals personalisatie van websites, mobiele betrokkenheid, sociale en web-retargeting. Doorsneeklanten omvatten zowel B2C- als B2B-merken van elke omvang.

Wie gebruikt Marketo Engage?

Voor B2B- of B2C-bedrijven die zich bezighouden met de nurturing van klanten, aangepaste en schaalbare segmentatie, personalisatie en intensieve klantenbinding.

Marketo Engage Software - 1
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Marketo Engage Software - 5

Twijfels over Marketo Engage? Vergelijk met een populair alternatief

Marketo Engage

Marketo Engage

4,3 (700)
Geen prijsinformatie gevonden
Gratis versie
Gratis proefversie
166
138
3,8 (700)
3,8 (700)
3,9 (700)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
US$ 0,00
Gratis versie
Gratis proefversie
83
205
4,4 (4.104)
4,3 (4.104)
4,4 (4.104)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

Andere goede alternatieven voor Marketo Engage

HubSpot CRM
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Zoho CRM
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Productcatalogus
HubSpot Marketing Hub
Functies met hoogste score
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Marketingautomatisering
Sage CRM
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Configureerbare workflow
Rapportage en statistieken
Samenwerkingstools
Kajabi
Functies met hoogste score
Contactenbeheer
Leads vastleggen
Websitebeheer
Keap
Functies met hoogste score
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Bevestigingen/herinneringen
Marketingautomatisering
SendX
Functies met hoogste score
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Dashboard
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EngageBay CRM
Functies met hoogste score
E-mailbeheer
Klantendatabase
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Salesforce Marketing Cloud Account Engagement
Functies met hoogste score
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Marketingautomatisering

Reviews over Marketo Engage

Gemiddelde score

In totaal
4,3
Gebruiksgemak
3,8
Klantenservice
3,9
Functies
4,3
Prijs-kwaliteitverhouding
3,8

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
MD Masoom
MD Masoom
Sr. Executive Sales and Research in India
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Indeed a Best-in-Class Marketing Automation Software

5,0 5 jaar geleden

Opmerkingen: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pluspunten:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Minpunten:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Emma
Emma
Senior Director Product Marketing in VS
Geverifieerde LinkedIn-gebruiker
Ziekenhuis- en gezondheidszorgbranche, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Definitely one of the top Marketing automation tools out there.

4,0 8 maanden geleden

Opmerkingen: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Pluspunten:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Minpunten:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Ogarekpe
Implementation Engineer in VS
Informatietechnologie en -diensten, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Superb tool to transform your marketing efforts

5,0 vorige maand Nieuw

Opmerkingen: This tool is a game changer in elevating your marketing efforts and driving engagement.

Pluspunten:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Minpunten:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Julia
Marketing CRM Coordinator in VS
Rechtspraktijk, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Marketo Mayhem

1,0 5 jaar geleden

Opmerkingen: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Pluspunten:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Minpunten:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Cynthia
Operations associate officer in VS
Financiële dienstverlening, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Marketo's Automation Mastery and Lead Management Excellence

5,0 3 maanden geleden

Opmerkingen: We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement.

Pluspunten:

The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships.

Minpunten:

Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups.