HubSpot CMS Hub

Uncovering leads through blog posts and premium content

Opmerkingen: Overall the CMS is very easy to use - whether updating a web page or publishing a new blog post - and provides valuable insights. Having a fully integrated CMS plus CRM is helpful to our sales team as we look to uncover new leads and understand which topics are most interesting to our clients and prospects.

Pluspunten:

We really appreciate the integration between our website page views, email engagement, and our sales pipeline. Understanding the trends regarding what content on our website is generating the most sessions, page views, and ultimately leads is extremely helpful.

Minpunten:

It can be difficult to clean up the contact list from website users who subscribe to our blog, download eBooks, or register for events. Figuring out which contacts are outdated and could be deleted could be improved.

Eerder overwogen alternatieven: Salesforce Marketing Cloud Account Engagement

Redenen om voor HubSpot CMS Hub te kiezen: We were looking for a CMS that would drive our content marketing strategy, including blogging, email distribution, webinars/events - all connected to a CRM for lead flow and pipeline management.

Overgestapt van: WordPress

Redenen om over te stappen op HubSpot CMS Hub: We felt that HubSpot had a more modern interface and was easier to use.

Great CMS for non-developers with some limitations

Opmerkingen: Overall, CMS Hub has helped us build a much more consistent and reliable website. It keeps us on track and makes it a snap to create pages for short-term promotions or urgently-needed webpages. It's a very handy tool and I certainly recommend it.

Pluspunten:

The greatest thing about the HubSpot CMS is that it's very straightforward and allows just about anyone to create a modern, clean-looking website with modern functionality. The drag-and-drop interface that it currently uses is a massive improvement over the previous functionality, which I would probably not have recommended. The Asset Marketplace allows you to find a lot of pieces and features to put together your own custom (ish) build. It's also (needless to say) an incredible bonus that the website integrates perfectly with HubSpot's CRM.

Minpunten:

My least favorite part about using HubSpot CMS is that some things are just not customizable when they ought to be, and some things are not possible to do when they also ought to be. It would also be nice to have the ability to organize pages and posts by folders as well to cut down on clutter when it comes to organizing and keeping track of your website pages.

Basic CMS that works well with the Hubspot CRm

Pluspunten:

That it is fully integrated with the CRM out of the box.

Minpunten:

The A/B testning is weak, allowing you only to try out one page at a time. Hinders you from getting a full view of the impact each page had on the overall goal.

Eerder overwogen alternatieven: Webflow

Redenen om voor HubSpot CMS Hub te kiezen: The integration with the crm.

Overgestapt van: WordPress

Redenen om over te stappen op HubSpot CMS Hub: We could not find a local Webflow agency in our region.

HubSpot promotes sales through CRM tools

Opmerkingen: Hubspot CRM is ideal for those who want to keep track of their potential customers and clients. Hubspot offers you the service for free and it is worth trying it at least once. Also, it is optimal for younger companies or people who do not require all the benefits of a larger CRM product like Salesforce. For larger companies wanting a CRM, I would still suggest looking into Hubspot CRM, however, an alternative like Salesforce may be more right for your company.

Pluspunten:

The ability to schedule things has been helpful. It's very quick and easy to schedule a letterhead for a contact or follow-up email after sending an email or making a call, so you don't have to try to remember or fill your calendar with lots of reminders. It helps ensure that things don't fall through the cracks. The combination with Hubspot's marketing tool is also helpful, as it's simple to understand the reason why a lead's workflows have been logged, the date they've been downloaded and the time they re-engage with our site. It is wonderful to assist in identifying when they are ready for a new contact or email.

Minpunten:

The ability to merge companies would be helpful. Sometimes a company is made twice and currently it is only possible to get rid of the company that has the least number of interactions after moving those signals to the spreadsheet that you want to keep. It would be wonderful to be able to merge them and keep all the notes as it is possible with people. The way the quality/price of products is augured and also the way periodic sales and other particulars are handled, plus things could possibly be improved or at least possess an ability to customize based on the company's needs. It's not terrible, however, it doesn't exactly fit the prototype we have of the way we sell products and deal with our sales, so generating the right reports to get the exact numbers we need is likely to take a bit of time.

An User-Friendly and Constantly Evolving CMS

Opmerkingen: Since the customer lifecycle for our business can take years, we struggled with finding a way to keep engaging with those who weren't quite ready to purchase from us. HubSpot has great features called Workflows and Personas that resolved this. When customers sign up on our website, they actually select their own persona right there in our form. This is more efficient than us trying to figure out internally which persona they belong to. Based on the persona they identify as, we use various workflows to send persona-specific emails that help keep our company top of mind when they're finally ready to purchase.

Pluspunten:

The great thing about HubSpot is that they're constantly updating their system to give users more options to create a truly custom experience for their clientele. Most recently they have added drag and drop features to make it easier customize the look and feel of their content even if you're not too tech savvy. Previously you used to have to purchase templates from 3rd parties, but now much of the customization can be done with HubSpot's own tools. Also, HubSpot is always adding new apps to their marketplace so you can connect your account with other business tools you already use like Google Ads or Instagram. Another great feature are the Customer Success Managers. Our Customer Success Manager is well informed and does a great job with informing us about new features that can help improve how we use the platform.

Minpunten:

If you're not a coder, you must make sure you have someone on staff or hire a freelancer to assist you. Sometimes to fully customize the look and feel of our website and content, we need to go into the source code and remove or rewrite lines of code. You definitely need a skilled web specialist on hand if you're not well versed in this.