Mautic

Easy and powerful

Pluspunten:

You can start to use in minutes and increase the benefits day by day. It's simple to integrate with any website and a lot of other platforms (CRM in our case)

Minpunten:

Some features are not completely well explained in the documentation

Mautic is still the best free software if you have the resources to spend

Opmerkingen: Mautic is a choice that must be considered when we're talking about a serious project - you want your email list in-house, to be self hosted, maybe with the use of AWS or some other to deliver the emails, but you will have control of your data. You'll easily be able to track your subscribers and tag them based on what websites they've seen, you'll be able to send them emails based on what content they've read. It's an amazing experience. But it might be too much for small projects. If however you want to really dive into marketing, have your data under your control, then mautic is a pretty serious contender.

Pluspunten:

Mautic has extensive features, not just marketing analysis - but also email delivery, email marketing, SMS marketing, countless integrations and use cases. There are tons of stuff you can do with Mautic, almost anything you can think of - there is probably a way to make it done with Mautic. Honestly, Mautic is really the best of the industry, bar none. It has integrations, but with mautic you don't really need it because Mautic can do it all. And there are tons of documentation to help you implement and do all the things you could wish for.

Minpunten:

Since is such a huge powerhouse, it really has so many features that many people will feel overwhelmed - and indeed many people do. It's not a simple to use software by any means, and I'm not kidding here, you'll probably need up to 1 year to fully understand it. It does have a pretty steep learning curve, but oh it's worth it - if your project or business requires it. Unfortunately you'll have to get very technical if you aren't that tech savy, you'll have to bury your head in the documentations. Sure there are some videos on the subject, but they're mostly just general and pretty bland - there isn't any extensive instructions on it and it is not an easy setup for many people - but once you get it, you'll get it! Another huge downside is the resource requirements - basically you need a VPS with at least 4GB of RAM to only get started. The security and "stable" version releases are pretty annoying too - constantly falling back on an older version because the current released version isn't as bug-free.

Free open source product that is great when it works, but difficult too

Opmerkingen: It allowed me to setup some marketing automation for cheap, but it requires a great deal more work than commercial systems to setup and understand.

Pluspunten:

It is a free and open source and has much of the functionality of the largest players in marketing automation. It has a decent interface for each component that works fairly well once you understand it. The integrations with email providers is great once you get them configured. Other plugins and integrations are very good.

Minpunten:

Email configuration is difficult and problematic. Once running it is good, but you need expertise in configuring all aspects and you have to work with providers that require further expertise in order to increase deliverability. I use Elastic Email and it is a good system, but still difficult if you don't know how email deliverability should be configured. While the functionality is powerful in terms of the features, there is a disconnection between many of the components and it takes a real learning curve to get things running right. I still struggle with many of the components. It has features that will allow it to be a semi-decent crm, but they need to add new capabilities to it. Concepts are difficult as it related to visitors to your site and emails.

The Best Open Source Marketing Automation and Email Marketing Platform

Opmerkingen: I've been using Mautic for a few years to manage client email marketing campaigns and marketing automation integrations on their websites. It's an excellent solution for tech-savvy agencies that don't won't to spend tens of thousands of dollars on other platforms.

Pluspunten:

Mautic is open source, self-hosted, has a strong community behind it, and releases updates relatively frequently. You get all of the features of a HubSpot-like platform on your own server.

Minpunten:

The occasional bug will pop up with new releases. I don't won't update immediately on important production servers until I've tested new releases. Self-hosting and open source means a little more work, but it's a great cost savings and it's always preferable to be in control of your data.

Great Product, Hard to get Setup

Opmerkingen: Awesome features, just requires some knowledge to use or lots of research

Pluspunten:

I really loved all of the features this product has. The email automation is great if you can get it all setup and queued. The numerous features to categorize your leads is also a great feature that I liked more than the layouts used by others.

Minpunten:

Hard to setup. I got it installed and everything working, but had a very hard time setting up my first campaign. Eventually I had one of my team members come work on it for me. That took them a few hours and everything was sending, but then began encountering server issues which eventually lead to the software being removed and I switched to another.