Helpt Nederlandse bedrijven al 15 jaar
bij het vinden van de juiste software

Wat is Trend?

Trend is marketing- en campagnebeheersoftware voor influencers waarmee je door influencers gegenereerde content kunt zoeken, delen en schalen, terwijl je merkbekendheid van influencers benut.

Het netwerk van aangemelde influencers geeft je de mogelijkheid om elke maand tientallen influencer-campagnes uit te voeren, waardoor het beheer van influencer-marketingcampagnes moeiteloos wordt.

Wie gebruikt Trend?

Trend is geschikt voor merken op het gebied van eten, drinken, beauty, mode en detailhandel die de moeite hebben ervaren van het intern runnen van influencer-marketing. Het werkt ook perfect voor bedrijven die advertenties op social media plaatsen.

Trend Software - 1
Trend Software - 2
Trend Software - 3
Trend Software - 4
Trend Software - 5

Twijfels over Trend? Vergelijk met een populair alternatief

Trend

Trend

4,6 (77)
US$ 100,00
eenmalig
Gratis versie
Gratis proefversie
19
Geen integraties gevonden
4,8 (77)
4,5 (77)
4,8 (77)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
US$ 19,00
maand
Gratis versie
Gratis proefversie
78
20
4,8 (91)
4,8 (91)
4,8 (91)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

Andere goede alternatieven voor Trend

Bettermode
Functies met hoogste score
Contentbeheer
Toegangsopties/machtigingen
Waarschuwingen/Meldingen
Brandwatch
Functies met hoogste score
Beheer van meerdere accounts
Integratie van sociale media
Rapportage en analyse
Salesforce Marketing Cloud
Functies met hoogste score
Beheer van e-mailcampagnes
Campagnebeheer
Rapportage en analyse
Upfluence
Functies met hoogste score
Detectie van influencers
Influencers bijhouden
Rapportage en analyse
Reech Influence Cloud
Functies met hoogste score
Campagneanalytics
Campagnebeheer
Detectie van influencers
Marketing 360
Functies met hoogste score
Gedragsanalyse
Websitebeheer
Workflowbeheer
Grin
Functies met hoogste score
Campagnebeheer
Contentbeheer
Relatiebeheer voor influencers
Tagger
Functies met hoogste score
Campagnebeheer
Detectie van influencers
ROI-tracking
Mailchimp
Functies met hoogste score
Beheer van e-mailcampagnes
E-mailbeheer
E-mailmarketing

Reviews over Trend

Gemiddelde score

In totaal
4,6
Gebruiksgemak
4,8
Klantenservice
4,8
Functies
4,7
Prijs-kwaliteitverhouding
4,5

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Reviews zoeken op score

5
71%
4
23%
3
4%
1
1%
Tim
Tim
Founder & CEO in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Easy to Use and Incredible Value

5,0 4 jaar geleden

Opmerkingen: I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Pluspunten:

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Minpunten:

The only detraction is that it is currently only usable for Instagram.

Reactie Trend

4 jaar geleden

Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose. We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned!

Mitchell
Brand Manager in Canada
Cosmetica, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Great for creating content easily

4,0 4 jaar geleden

Opmerkingen: Thus far, Trend has been worth it for simply creating content.

Pluspunten:

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Minpunten:

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Sam
Media Buyer in Nieuw-Zeeland
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Media Buyers: Use Trend at your peril!

1,0 11 maanden geleden

Opmerkingen: I would caution any media buyer to approach Trend with careful consideration before investing any funds. Their platform is specifically designed to encourage users to purchase a minimum of $500 worth of credits before gaining any significant access to its features. Once these funds have been transferred, there are limited options available.Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.Furthermore, it is worth noting that the majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.In my personal opinion, I would recommend pursuing the traditional approach of finding creators through social media direct messages (DMs). Trend is a platform that should be avoided if possible.

Pluspunten:

Straight forward interface, with most things being clear.

Minpunten:

Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.The majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.

Mohamed
Mohamed
instrumintation technician in Koeweit
Geverifieerde LinkedIn-gebruiker
Bouw, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

saved much time

4,0 vorig jaar

Opmerkingen: After many months of testing the new software, I can say with confidence that I am thoroughly impressed with its capabilities and functions. The software is intuitive and easy to use, and it has been designed with the user in mind. The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly. Furthermore, the software is reliable and provides a secure platform for users to store their data and content.

Pluspunten:

We’re very appreciative of the work that has done for us. They have done a wonderful job creating videos for our company and sharing them with their audience. The engagement levels associated with these videos have been impressive, and we believe they are helping to build brand recognition. We are thankful for the effort has put into this project, and we know that it will pay dividends in the future.

Minpunten:

Working with influencers can be a great way to promote a brand and increase its visibility. However, the challenge of finding influencers who are both engaged and have many followers can be quite difficult. Many of the influencers that are available are often very young and don't always produce the highest quality images - some look very staged and unnatural, and some even have bad lighting. Additionally, it can be hard to track conversion rates from an influencer’s post or video.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Consumentenelektronica, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Many out there, but none like Trend

5,0 5 jaar geleden

Opmerkingen: Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

Pluspunten:

First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.

Minpunten:

The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.