Kartra

Opmerkingen: Kartra is the backbone of my online business. As an old school guy, I've still got my basic website on WordPress, but everything else is built on Kartra. It's where I collect leads, nurture those leads, sell them my products, and deliver my memberships and courses to my customers. I lucked into Kartra during their Beta launch because someone mentioned it right after I'd done a digital audit. I replaced loads of other software with Kartra (and it is saving me $500 or more each month with the systems I could eliminate). There's no perfect software solution, but Kartra is the closest I've found.

Pluspunten: My favorite part is that this truly is an all-in-one marketing platform. Honestly, I was skeptical when I first signed up because I've used "all-in-one" systems before and most were below average in lots of different functions. Kartra is different. I have yet to find a function within Kartra that I would rate at anything less than well-above average compared to other software (including single-use software options). The page templates and page builder are exceptional and easy to use. The email component is fantastic for broadcasts and sequences. The help desk is intuitive and fantastic. And the developers clearly thought about things from a user's perspective... in the little things. They have GDPR functionality that is simple to use and powerful (as a lawyer who helps online entrepreneurs deal with the "legal stuff," that's a huge plus in my book). And they have BUILT in automatic emails to help you recapture customers' who have failed payments. Everywhere I turn within the software, they've done it right. And they've thought of things that most entrepreneurs wouldn't even have thought of so it's a system that will do the work for you!

Minpunten: The only real con was that it took a bit of getting used to when it came to building overall funnels. Figuring out which pieced to create first (the landing page, the product, the confirmation page, the email sequences) took a while for me. But that was only really an issue because I was used to another system. Once I got the hang of starting at the end, it was easy peasy. The only other con doesn't exist anymore... Early on, the support was a bit backlogged. I raised it with the Kartra team, and they have gotten things squared away. For months now, anytime I have an issue, there is a live support person available to chat within a matter of minutes.

Opmerkingen: I no longer use Kartra but when I did, the best thing I found was the fact that it was all-in-one. I really liked being able to login to one platform and it was all there, even analytics and in-depth reports based on product, emails, link tracking, etc. It truly was full-service.

Pluspunten: There are a lot of things to like about Kartra, specifically the absolute all-in-one platform they have. It goes far beyond just designing a website/landing page or sending an email. They cover all the bases - from websites, landing pages, email marketing/automation with sequences and tagging, funnels, simple e-commerce, digital downloads, membership sites, help desk, scheduling, forms, affiliates and now an agency solution. If you'd like to consolidate the many platforms you use, Kartra can handle 95% of everything you throw at it. Their support group on Facebook is second to none. They truly care about their people and it shows; it's like a family.

Minpunten: Learning the platform was a long, complicated process. They have people lined up that will help "onboard" you and while that's extremely helpful and effective, I think it's always beneficial to know your platform inside and out so you can make necessary changes as needed and not have to depend on the support team, or others. Because of the complexity, there's a time-consuming process you'll have to undertake before you can "go live". I mean, it makes sense due to the fullness and depth of their platform, just be sure to go into it knowing: (1), the trial is not nearly long enough to know if it's a right fit for your business, and (2), it'll take time to setup your workflows and make sense of how everything is integrated, and (3), host your videos elsewhere or you'll get eaten alive in bandwith overcharges. Kartra has what they call Kartraverse, which is like a step-by-step training course on how to use their platform. It's superb and very informative; however, it's still in its infancy and you have to wait until they create the next lesson before you can do in-depth with whatever topic they decide, and that was often frustrating. With that said, however, they also do a lot of webinars that are in-depth and full of insight, but sitting through a webinar to find one answer is a bit defeating when you're in a hurry or just not really sure what exactly you're even looking for. Their documentation leaves a little to be needed, however.

Opmerkingen: The biggest difference Kartra has made in my life is that now I can actually turn off my laptop when my kids get home, have time to go on an evening stroll with my sweet wife and dedicate weekends and evenings totally to my family. That hasn't happened in YEARS! (And you don't even need to know any CODING!!!) Sigh, all those years of coding learning wasted... okay, so not really wasted, if you're geeky like me and love knowing how to do everything then Kartra even gave us techies a place to do our own coding, but you don't need to if you don't want to! :D I love that! Some days I tech up a storm, other days I don't. It's totally up to you and your own needs! Kartra will not only help you grow your business (like a snowball!) but it will give you your life back! That's the BEST part of all! (Although, you'll probably get so addicted that you'll be dying for Monday to come so you can get back at it!) :D

Pluspunten: The reason I love it so much is because for over 10 years I've struggled with getting all my web pieces to work together! Getting payment processing to cooperate with membership scripts and websites and email services and ad tracking and list segmentation (and all the other BIG WEB WORDS/GADGETS/GIZMOS) was literally driving me crazy! I even ended up in a COMA from the stress (okay, maybe also from the double lung pneumonia, just say'n) but seriously, Kartra has completely changed my life! I actually HAVE a life again! Finally a system that takes care of EVERY aspect of my online business (okay, so like 99% of it anyway!) Now my emails, match my webpages, tag my members appropriately, takes care of my payment processing for my members/customers and takes care of my affiliate stuff too! (okay and A LOT more but I don't want to give you a novel here!)

Minpunten: Honestly, what I like least about Kartra... is that it wasn't here 10 years ago! YUP! That's about it! Everytime I run across something that could be more efficient, more effective, more useable ... well, the amazing Kartra team beat me to it and upgrade it to answer my dreams and prayers before I even write them a request! Seriously, when you sign up with Kartra, if you are missing anything at all ... simple wait a few months, weeks, days ... often just minutes and BAM! It's been added! So yeah, not a lot that I don't like about Kartra.

Opmerkingen: My experience has been pretty good in spite of some of the shortcomings of the Kartra platform. I think it's just "growing pains" and should hopefully improve over time. You may see a lot of videos on YouTube, blog posts and articles around the web raving about Kartra. You have to consider the source. Many of these "rave reviews" are affiliates trying to make some money.(More power to them!) I mention that because the average person will look all of those reviews and think it's simple and easy to use. While it's a nice platform, it will be a bit of a challenge if you've never used anything like it before. In my opinion, it could be a lot more user friendly. It's easy to find yourself "stuck" trying to figure out what to do next. While Kartra does have some "training" videos and blog posts. I found myself searching on YouTube for clearer explanations and examples. Overall, if you're looking for an alternative to Clickfunnels or Infusionsoft (Now known as Keap), Kartra is one to consider. I suggest signing up for the trial and really put Kartra through it's paces. Build pages, automations etc. That's the only way that you're going to see if it's the right solution for you and your business.

Pluspunten: What I like most about Kartra are the features. It has EVERYTHING you need to set up sales and marketing funnels, landing pages, email marketing and a lot more. Plus if you later decide to sell online courses or need a member's site etc...Kartra has it all.

Minpunten: Kartra is a bit clunky. It also seems to run a bit slow when updating a page. That being said, it is software and we all know that technology can sometimes have a mind of it's own literally. I believe it will get better over time.
I also have a small bone to pick with Kartra with their decision to use em vs px. While, I get that em is better in terms of accuracy. The developers of Kartra need to understand that their average customers aren't graphic artists or developers. We know, use and understand px (pixels). So why not give us the option to use px instead of em?

Opmerkingen: kartra saves me time. Once I have built some sales funnels they are repeatable and their success (or not) is measurable. Kartra provides me with actionable data that is easily and quickly accessible so I'm basing my decisions on real time accurate data. And I can set it up so that I am making money while I sleep

Pluspunten: Has many functions on the one platform. I could use my own domains and favicons. There were some templates to use and the webinar help sessions we useful. It provides realtime actionable data to make good decisions.

Minpunten: Customers cannot select multiple items of a product in one purchase transaction on a specific date when they want to join one session once that already has others in that session. For a tourist who has a family of 4 people they cant buy 4 tickets and they cant specify that they want to go on a tour that already has people booked on it but there is available space for them. And they cant book for the one tour once.