Outfunnel

Works as advertised

Opmerkingen: Setup super easy, most things were intuitive. Had to clarify a few things with the support team but they were super responsive so no problem.

Pluspunten:

I really like that Outfunnel does exactly what it says on the box. For me, it elegantly bridges the shortcomings of Pipedrive which is our main CRM. The team is great and I've already had a few discussions with them and saw that they implemented a few of my requests

Minpunten:

It's not as feature-full as other products on the market. For me, it's more of a tool and less of a solution. It's best to get into it already knowing what you're trying to achieve.

Outfunnel is one of the most handful and user-friendly mailing tools

Opmerkingen: Outfunnel is really one of the most handful and user-friendly mailing tools we ever used for our newsletter campaigns.

Pluspunten:

We have started using Outfunnel for Pipedrive and Mailchimp synchronizations first, but soon we’ve switched to Outfunnel as our main mailing tool. It's very easy to use and setup mailing campaigns for the selected target groups – Pipedrive filters. Creating or duplicating a newsletter is very simple and fast even for non-experienced users, the same goes for adding personalization fields to the content. All sents, opens, clicks, bounces and unsubscribes are visible in the main Campaigns report and are reflected in Pipedrive as well. Detailed campaign reports can be easily downloaded from Outfunnel to excel for further analysis. The automation and synchronization with Pipedrive are really outstanding – all activities done with Outfunnel are precisely reflected in CRM.

Minpunten:

What we do not see in the report yet are ‘replies’ to our mailings as this feature needs some setup to our google account that’s not so simple for us to do without admin rights.

Easy to use and handy emailing tool

Pluspunten:

It's very easy to sync an audience from Pipedrive to Mailchimp and send out automatic emails.

Minpunten:

The reporting is a bit basic. I would love to be able to go more in-depth in the data.

Excellent marketing automation, with a focus on B2B

Opmerkingen: Overall, Outfunnel has been a helpful tool for automating our email nurture campaigns. The email sequences are easy to use, and perfect for simple, conversational emails. The data is synced to our CRM, so it's all automated.

Pluspunten:

The value for money is incredible. Outfunnel does all the heavylifting for automated email marketing. Data such as email engagement, web visit and even lead scores are synced to our CRM, marrying lead nurturing and sales in a seamless way.

Minpunten:

The functionality is a little limited, but it's sufficient for us. May be insufficient if you needs are more complex.

Outfunnel software review

Opmerkingen: Outfunnel allows the Marketing team to send emails on behalf of the sales team freeing up their time to do sales activities. Outfunnel have a fantastic support team, their Live Chat is a great way to get answers quickly. They're always open to recommendations and have regular product updates with new features and functionality.

Pluspunten:

There are two things I like most about the software, firstly the newly added dynamic sender details functionality, giving you the ability to change sender details dynamically based on the contact owner in our CRM, so you don't need to create multiple emails for each sender. This has saved us a great deal of time. Secondly the bounce activity tracking which allows us to identify incorrect/invalid email addresses and update/cleanse them accordingly, helping us to maintain a cleaner database.

Minpunten:

The bounce emails are caught by Outfunnel and we have no visibility of these. It would be good to have these emails filtered into a specific mailbox and identify hard/soft bounces. Also, currently we're unable to map to single/multiple option fields in Pipedrive, only text date and number fields are supported.