--- description: Ontdek de plus- en minpunten van AdRoll en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: AdRoll - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [AdRoll](/software/179140/adroll) # AdRoll Canonical: https://www.capterra.nl/software/179140/adroll Pagina: 1 / 4\ Volgende: [Volgende pagina](https://www.capterra.nl/software/179140/adroll?page=2) > Cloudgebaseerde marketing automation-oplossing voor bedrijven die het mogelijk maakt om advertenties te maken, marketingtools te integreren, campagnes te implementeren, enz. > > Oordeel: score van **4.0/5** door 74 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt AdRoll? Advertentiebeheeroplossing voor e-commercebedrijven van elke omvang die potentiële klanten helpt betrokken te maken, converteren en meten. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.0/5** | 74 Reviews | | Gebruiksgemak | 3.9/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.7/5 | Gebaseerd op alle reviews | | Functies | 3.9/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 70% | (7/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: NextRoll - **Opgericht**: 2016 ## Commerciële context - **Beginprijs**: US$ 1,00 - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000 - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Engels - **Beschikbare landen**: Australië, Canada, Verenigd Koninkrijk, Verenigde Staten ## Functies - A/B Testing - Aanbevelingen - Activiteitendashboard - Advertentie-retargeting - Behavioral targeting - CRM - Campagneanalytics - Campagnebeheer - Communicatiebeheer - Conversies bijhouden - Doelgroeptargeting - Dynamische inhoud - Gedragsanalyse - Gegevensvisualisatie - Klantensegmenten - Leads beheren - Marketing via meerdere kanalen - Marketingautomatisering - Personalisatie - ROI Tracking - Segmentering - Sjabloonbeheer - Social marketing - Toewijzing via meerdere kanalen - Websitebezoekers bijhouden ## Integraties (33 in totaal) - Adobe Commerce - Attribution - BigCommerce - Campaign Monitor by Marigold - Constant Contact - CoreCommerce - Foxy - Funnel - Google Analytics 360 - HubSpot CRM - Improvado - Joomla - Mailchimp - Marketo Engage - Miva ... en 18 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Telefonische ondersteuning - Chatten ## Categorie - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Retargeting software](https://www.capterra.nl/directory/31456/retargeting/software) - [Software voor B2B e-commerce platforms](https://www.capterra.nl/directory/31821/b2b-ecommerce-platform/software) - [Display advertising software](https://www.capterra.nl/directory/32335/display-advertising/software) - [Reclamebureau software](https://www.capterra.nl/directory/30736/advertising-agency/software) ## Alternatieven 1. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17549 reviews) 2. [Omnisend](https://www.capterra.nl/software/153508/omnisend) — 4.7/5 (834 reviews) 3. [TargetBay](https://www.capterra.nl/software/159841/targetbay) — 4.9/5 (77 reviews) 4. [Criteo](https://www.capterra.nl/software/162594/criteo) — 3.9/5 (22 reviews) 5. [Marketing 360](https://www.capterra.nl/software/148516/marketing-360) — 4.5/5 (1128 reviews) ## Reviews ### "AdRoll lets you retarget your users in the easiest way" — 5.0/5 > **Mithil** | *22 augustus 2019* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: There is no complexity with this product. Right from reporting to customer service. > > **Minpunten**: It does not capture the lead information. API integration is difficult too. > > IT has been great due to the simple features and use. No technical or training required. ----- ### "All the channels to focus in one single platform with AdRoll\!" — 4.0/5 > **Geverifieerde reviewer** | *6 december 2021* | Computersoftware | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: It's convenient to focus \& manage all marketing efforts with AdRoll since it brings all channels to one platform. > > **Minpunten**: A bit of complex to get used to the product as AdRoll has a lot of features and channels in a single platform. > > Satisfied user with a lot more to explore and utilize AdRoll. ----- ### "Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend" — 1.0/5 > **Lindsay** | *30 september 2025* | Schoolleiding | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: nothing. It's been a horrible experience. From bad tech support to no customer support to the platform constantly breaking and getting errors. i'm not sure how they are still in business. > > **Minpunten**: Absolutely everything felt broken. Since June, nothing has worked as promised. The Facebook/Instagram integration never functioned, constant errors like “Unable to save your information” blocked progress, and every time we fixed one step, something else broke. Campaigns sat at zero delivery for days despite budget and approved ads. The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented. We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being wasted, and never given clear answers. Four months of wasted time and ad spend with no accountability. > > Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. ----- ### "To achieve continuous and uninterrupted motivation across all channels" — 5.0/5 > **Shir** | *22 december 2024* | Farmaceutica | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels. I like AdRoll for its solutions that simplify digital marketing. AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences. I like the reporting tools because they allow us to customize the data captured and display it efficiently. > > **Minpunten**: There is nothing I don’t like about AdRoll, the options it offers enhance our ability to market and attract. > > AdRoll has enabled us to increase the number of views of our ads and reach new customers. ----- ### "Adroll is the gateway to advertising campaigns" — 5.0/5 > **Carlos Eduardo** | *27 januari 2023* | Ziekenhuis- en gezondheidszorgbranche | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Adroll allowed us to create campaigns and ads in record time. It provided us with a success manager to provide the client with unique recommendations and clear and accurate information. We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the investment. Adroll is the ideal tool for companies with high online traffic. We have been able to set up dynamic ads and get faster results compared to Facebook and Google. The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online. In short, Adroll is perfect for retargeting customers with specific products. > > **Minpunten**: Sometimes the data takes a little longer to update and you have to be very vigilant. Stores a lot of cookies, which has limited us to using Adroll on unknown windows or specific users where we have to clear the cache very often. Adroll should also include time frames in the display windows for clients. > > Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department. Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients. It allows us to see the different points of contact through which we can provide the client with immediate and direct help. ----- Pagina: 1 / 4\ Volgende: [Volgende pagina](https://www.capterra.nl/software/179140/adroll?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/179140/adroll) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens