Wie gebruikt deze software?
Ideal for small, medium, and large enterprises that comprises mainly of media companies, advertisers, corporates, and publishers.
Gemiddelde scores11 beoordelingen
- In totaal 4.2 / 5
- Gebruiksgemak 3.5 / 5
- Klantenservice 3.7 / 5
- Functies 4 / 5
- Waar voor je geld 3.2 / 5
- Prijsinformatie Contact comScore for pricing details.
- Gratis versie Nee
- Gratis proef Nee
Cloud, SaaS, Web
Cross-platform analytics company that helps enterprises evaluate consumers' multiscreen behavior and make confident business decisions.
Functies van comScore
- Campaign tracking
- Customer journey mapping
- Meetwaarden voor sociale media
- Predictieve analyse
- ROI bijhouden
De nuttigste reviews van comScore
Beoordeeld op 5-9-2018
Used to be very useful till the new players jumped in
I work for a leading Media and Entertainment company where comscore is widely used.
This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore.
We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations.
In case your are looking for more and more in house data to be collected, you can never get that using comscore.
1. Ease of implementing comscore Analytics
2. Video Analytics tracking of comscore is good
3. Used as benchmark tracking tool for competition among various companies
4. Widely used
5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation
1. Does not provide much variables to collect data in comparison to Adobe and Conviva
2. Data collection with comscore is very limited
3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.
Beoordeeld op 23-10-2019
Great Account Support & Easy to use
Opmerkingen: I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one.
Pluspunten: Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.
Minpunten: Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely.
Beoordeeld op 27-8-2019
Best Way to Measure Television Ratings
Opmerkingen: Great customer service, love their desire to continue to improve their product.
Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings.
Continuous ratings, no "non-measured weeks" like competitors.
Minpunten: It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers.
Beoordeeld op 21-11-2018
Pluspunten: Provides valuable information when planning media campaigns
Minpunten: It takes some time to pull multiple reports to uncover valuable information that can guide planning decisions
Beoordeeld op 27-3-2019
Pluspunten: We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far!
Minpunten: not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports