Google Analytics

Google Analytics

door Google

Wie gebruikt Google Analytics?

Cloudgebaseerd analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers en de interacties van klanten met websites en toepassingen kunnen volgen, marketinginzichten bekijken en delen en meer.

Wat is Google Analytics?

Analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers kunnen volgen, marketinginzichten kunnen verkrijgen en meer.

Google Analytics - Details

Google

http://www.google.com

Google Analytics - Prijsoverzicht

Google Analytics heeft een gratis versie maar biedt geen gratis proefperiode.

Gratis versie

Ja

Gratis proef

Nee

Implementatie

Cloud, SaaS, Web

Mobiel - Android native

Training

Documentatie

Ondersteuning

Online

Functies van Google Analytics

Website analyse tools
Campagnebehee
Conversies bijhouden
Doelstellingen bijhouden
Gebruikersinteractie bijhouden
Meerdere sites beheren
Paginaweergaven bijhouden
Referentiebron bijhouden
Tijd op site bijhouden
Trefwoorden bijhouden
Zoeken naar sites bijhouden

Reviews van Google Analytics

5 van 4.506 reviews worden weergegeven

In totaal
4,7/5
Gebruiksgemak
4,1/5
Klantenservice
4,2/5
Functies
4,6/5
Waar voor je geld
4,7/5
Jem C.
Founder
Mediaproductie, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 14-8-2019

"A bit fiddly at times, but by far the best package for checking and monitoring analytics"

Opmerkingen: As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

Pluspunten: Quite simply, this is the complete package: • In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page. • Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around. • Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

Minpunten: Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able! The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

  • Bron van de reviewer 
  • Beoordeeld op 14-8-2019
Michele B.
IT
Machine- en installatiebouw, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 10-4-2020

"This is How You Track Anything"

Opmerkingen: I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.

Pluspunten: It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.

Minpunten: There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.

  • Bron van de reviewer 
  • Beoordeeld op 10-4-2020
Jamie P.
Executive Assistant
Marketing en reclame, 13-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    3/5
  • Gebruiksgemak
    1/5
  • Functies en functionaliteit
    3/5
  • Klantenondersteuning
    2/5
  • Waar voor je geld
    3/5
  • Waarschijnlijkheid van aanbeveling
    3/10
  • Bron van de reviewer 
  • Beoordeeld op 18-2-2020

"Maybe I'm Stupid"

Opmerkingen: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pluspunten: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Minpunten: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

  • Bron van de reviewer 
  • Beoordeeld op 18-2-2020
Craig S.
Small Business Owner
Kleding en mode, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    3/5
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 16-3-2020

"Easy to use Analytics tool for Newbies"

Opmerkingen: Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Pluspunten: I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Minpunten: Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

  • Bron van de reviewer 
  • Beoordeeld op 16-3-2020
Priyanka L.
Customer Success Manager
Informatietechnologie en -diensten, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 1-3-2020

"Optimise Your Business with GA"

Opmerkingen: I have been working on Google Analytics for a few years now and have seen the product mature greatly over the years. So far I feel GA is the best tool out there for the feature, functions and value it provides

Pluspunten: Today, the cyberspace is dominated by Google and its products that each and every business uses it in some or the other form and so does the consumer. Therefore its a no-brainer to use Google Analytics to optimise how you’re business is attracting and retaining consumers on the internet. GA integrates across all Google suites and gives a comprehensive overview of what you should and shouldnt do to market your product/services to the global audience.

Minpunten: Like any software there are some limitations to features that might be better offered by a rival product.

  • Bron van de reviewer 
  • Beoordeeld op 1-3-2020