--- description: Ontdek de plus- en minpunten van Google Analytics 360 en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Google Analytics 360 - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Website analyse tools](/directory/30073/web-analytics/software) > [Google Analytics 360](/software/177042/google-analytics) # Google Analytics 360 Canonical: https://www.capterra.nl/software/177042/google-analytics Pagina: 1 / 325\ Volgende: [Volgende pagina](https://www.capterra.nl/software/177042/google-analytics?page=2) > Analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers kunnen volgen, marketinginzichten kunnen verkrijgen en meer. > > Oordeel: score van **4.7/5** door 8101 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Google Analytics 360? Cloudgebaseerd analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers en de interacties van klanten met websites en toepassingen kunnen volgen, marketinginzichten bekijken en delen en meer. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.7/5** | 8101 Reviews | | Gebruiksgemak | 4.2/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.7/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Google ## Commerciële context - **Prijsmodel**: (Gratis versie beschikbaar) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel) - **Ondersteunde talen**: Arabisch, Chinees, Chinees, Deens, Duits, Engels, Fins, Frans, Hebreeuws, Hongaars, Iers, Indonesisch, Italiaans, Japans, Koreaans, Nederlands, Noors, Oekraïens, Pools, Portugees, Portugees, Russisch, Spaans, Thai, Tsjechisch, Turks, Zweeds - **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Amerikaanse Maagdeneilanden, Andorra, Angola, Anguilla, Antarctica, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, Belarus en 229 meer ## Functies - API - Aanpasbaar dashboard - Aanpasbare rapporten - Activiteitendashboard - Ad-hocrapportage - Augmented analytics - Campaign tracking - Conversies bijhouden - Dashboard - Dashboards maken - Data-aggregatie - Dataconnectors - Funnelanalyse - Gebruikersinteractie bijhouden - Gegevens importeren en exporteren - Gegevens vastleggen en overdragen - Gegevensbeheer - Gegevensdetectie - Gegevensvisualisatie - Interactieve rapporten - KPI-controle - Klantendatabase - Klantensegmenten - Meerdere gegevensbronnen - Prestatiemeetwaarden - Prognose - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Samenwerkingstools - Third-Party Integrations - Tijd op site bijhouden - Toegangsopties/machtigingen - Volgen en analyseren van gebruik - Waarschuwingen/Meldingen - Websiteanalyse - Widgets - Zoeken/filteren ## Integraties (5 in totaal) - Google Ads - Google Search Console - Google Tag Manager 360 - Shopify - WordPress ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Website analyse tools](https://www.capterra.nl/directory/30073/web-analytics/software) ## Gerelateerde categorieën - [Website analyse tools](https://www.capterra.nl/directory/30073/web-analytics/software) - [Reporting tools](https://www.capterra.nl/directory/30053/reporting/software) - [Product analytics tools](https://www.capterra.nl/directory/32915/product-analytics/software) - [Dashboard software](https://www.capterra.nl/directory/30839/dashboard/software) - [Datavisualisatie software](https://www.capterra.nl/directory/30696/data-visualization/software) ## Alternatieven 1. [SEO PowerSuite](https://www.capterra.nl/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 2. [Similarweb](https://www.capterra.nl/software/148472/similarweb-pro) — 4.6/5 (261 reviews) 3. [Semrush](https://www.capterra.nl/software/151962/semrush) — 4.6/5 (2325 reviews) 4. [Looker](https://www.capterra.nl/software/169053/looker) — 4.5/5 (285 reviews) 5. [Ahrefs](https://www.capterra.nl/software/176340/ahrefs) — 4.7/5 (585 reviews) ## Reviews ### "GA 360- giving you the insight you need, when you need it" — 4.0/5 > **John** | *16 juli 2026* | Managementconsulting | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that. We can get details that we just can't get easily any other way. > > **Minpunten**: The cost and the very steep learning curve are top of the list for looking at other platforms, but if you need the details for your organization, you very well can benefit from what you get. > > For the past year we have enjoyed the GA360 platform. It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. It's sort of been a game-changer. ----- ### "Great And Complete Analytics Tools" — 4.0/5 > **Calixte** | *7 december 2025* | Computersoftware | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Google analytics is a really easy to use tool, with no cost. It’s really easy to integrate to any website and a lot of solutions support it natively. > > **Minpunten**: Google Analytics is often blocked by browser/browser extension, whereas self-made solution is usually not detected by tracking blocker ----- ### "My experience with Google Analytics 360." — 3.0/5 > **Yasmine** | *1 juli 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Google Analytics 360 helps us to understand our customers behaviour in our website so that we are able to optimize our marketing strategies and eCommerce performance. The product also helps us in campaign management and real-time user interaction tracking. I like its ease of use and availability of real-time customer support services. > > **Minpunten**: Google Analytics 360 does not support other languages apart from English. It's customization is also limited and is not available in free version. > > Generally Google Analytics 360 software has served us well. It has automated various processes in our organisation and provided us with real-time customer journey analytics and data analysis. The software is also very well suited in customer feedback collection and site search tracking. ----- ### "Intelligent source need not be daunting" — 5.0/5 > **Maria** | *25 mei 2026* | Gezondheid, wellness en fitness | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: I like the segregation of data and how it all seems to surprisingly come together. It's like intelligence in one place. > > **Minpunten**: To be honest I'd like it to be a little more like Turbo Tax. Each area having a detailed video explaining how and why it's there. But once you get the hang of it. You're good. Long learning curve for me. > > It is very pleasant experience. You just need to be patient with yourself. Data is important to me and I get it every time. ----- ### "Google analytics is industry standard" — 5.0/5 > **Isaac** | *23 juli 2025* | Consumentengoederen | Aanbevelingsscore: 3.0/10 > > **Pluspunten**: It’s gives us incredible insights of our Shopify store and our mobile app as well. It’s so industry standard I don’t know any business not using google analytics. > > **Minpunten**: It’s has a deceptively simply looking interface for being such a huge and complex technology. The learning curve is very steep. > > Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful. I highly recommend. ----- Pagina: 1 / 325\ Volgende: [Volgende pagina](https://www.capterra.nl/software/177042/google-analytics?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/177042/google-analytics) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | tr | | ----- ## Gestructureerde gegevens