Google Analytics

Wie gebruikt Google Analytics?

Cloudgebaseerd analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers en de interacties van klanten met websites en toepassingen kunnen volgen, marketinginzichten bekijken en delen en meer.

Wat is Google Analytics?

Analyseplatform waarmee bedrijven van elke omvang het gedrag van gebruikers kunnen volgen, marketinginzichten kunnen verkrijgen en meer.

Google Analytics - Details

Google

http://www.google.com

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Google Analytics - prijsoverzicht

Google Analytics heeft een gratis versie maar biedt geen gratis proefperiode.


Gratis versie

Ja

Gratis proef

Nee

Google Analytics - implementatie en ondersteuning

Ondersteuning

  • Online

Implementatie

  • Cloud, SaaS, Web
  • Mobiel - Android native

Training

  • Documentatie

Functies van Google Analytics

  • Campagnebehee
  • Conversies bijhouden
  • Doelstellingen bijhouden
  • Gebruikersinteractie bijhouden
  • Meerdere sites beheren
  • Paginaweergaven bijhouden
  • Referentiebron bijhouden
  • Tijd op site bijhouden
  • Trefwoorden bijhouden
  • Zoeken naar sites bijhouden

Bekijk de volledige lijst van Website analyse tools

Google Analytics alternatieven

Meer alternatieven voor Google Analytics

Reviews van Google Analytics

Lees alle reviews

Gemiddelde score

Gebruiksgemak 4,1
Klantenservice 4,1
Functies 4,6
Waar voor je geld 4,7

Reviewsoftware

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Prithviraj J.
SEO Consultant
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 11-6-2020

"Best Tool To Interpret the Development of Your Website/App"

Opmerkingen: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Pluspunten: 1- Ready Reports Generation
2- Real-time analysis of a website
3- Analysis of variety of site

Minpunten: 1- Few complications in combining dimensions and metrics
2- Few methods are tricky for setting up filters and segmentations

  • Bron van de reviewer 
  • Beoordeeld op 11-6-2020
Sarah H.
Media Director
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    3 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    3 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 20-7-2020

"Google Analytics for Rich Web Insights"

Opmerkingen: Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

Pluspunten: Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

Minpunten: Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.

  • Bron van de reviewer 
  • Beoordeeld op 20-7-2020
Satya M.
Senior Fullstack engineer
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    5 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 28-8-2020

"Great product with easy to use"

Opmerkingen: It was awesome. The dashboard feature is super cool and we can see real time data flow and do data modelling using this tool. I personally created 4 account with Google analytics for 4 of our different website and everybody in our company liked it.

Pluspunten: The integration with the application is much easier and easy to create dashboard from Google analytics.Dashboard will give lot of features like current active users, NO of users visited, Most visited page, geographical area, Browsers and many more. Using this product we can do the predictive analysis also which is a cooler feature.

Minpunten: If we want to know how the users come to our site directly from the link or refereed by google search that we can't identify.

  • Bron van de reviewer 
  • Beoordeeld op 28-8-2020
Jamie P.
Executive Assistant
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    3 /5
  • Gebruiksgemak
    1 /5
  • Functies en functionaliteit
    3 /5
  • Klantenondersteuning
    2 /5
  • Waar voor je geld
    3 /5
  • Waarschijnlijkheid van aanbeveling
    3/10
  • Bron van de reviewer 
  • Beoordeeld op 18-2-2020

"Maybe I'm Stupid"

Opmerkingen: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pluspunten: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Minpunten: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

  • Bron van de reviewer 
  • Beoordeeld op 18-2-2020
Julianna R.
creative director / sr. project manager
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4 /5
  • Gebruiksgemak
    2 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    2 /5
  • Waar voor je geld
    3 /5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 19-8-2020

"Google Analytics as a First Time User with No Experience"

Opmerkingen: My overall experience with Google Analytics is pretty positive. They make it easy for various people in a company to access and use whether they are administrators or not. That is important to me because surprisingly a lot of programs have many restrictions on the amount of accounts or users that can access that kind of data, making it more difficult for a boutique company who may play more than one role.

Pluspunten: The integration of Google Analytics was extremely simple and easy for tech novices to setup. As a user of wix for the company website, G.A. (google analytics) made it easier than wix on how to setup their tracking. However, I wish Google gave a simpler yet more comprehensive guide on how to read / understand the data. Sometimes I feel as if I'm missing part of the process as it takes me a long time to research each segment of services G.A. offers and then to apply that understanding to the data in front of me. I also want to know more on how to use this kind of data from Google to my advantage, especially when it comes to S.E.O and meta tags.

Minpunten: Again, the features that I feel are missing are more instructional tools than anything else. I wish there was a guide given by Google for beginners on how to break-down the data, understand the numbers and charts and how to use it for my advantage.

  • Bron van de reviewer 
  • Beoordeeld op 19-8-2020