HubSpot Marketing Hub

A One-Stop Shop for all my marketing needs

Pluspunten:

HubSpot's Marketing Hub has over the years grown into the only tool I need for managing marketing campaigns across multiple channels. And in any case where it doesn't have the functionality yet, it has seamless integrations with the multiple other providers that do offer that solution.

Minpunten:

Functionality for text based marketing is still growing, but it does integrate with text marketing platforms.

Robust and Affordable

Opmerkingen: I’m SO glad I listened to my implementation team. I’ve tried several other platforms that were at least 3x as expensive for less functionality. Since moving to Hubspot, we simplified our tech stack which helped us save money and make money without all the fuss that other apps created. It’s a must have for small businesses that don’t mind spending the time to implement the RIGHT tool.

Pluspunten:

Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.

Minpunten:

Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.

Overwogen alternatieven: Salesforce Sales Cloud en SamCart

Redenen om voor HubSpot Marketing Hub te kiezen: Click funnels was too expensive and did not integrate easily with other apps in our tech stack.

Overgestapt van: ClickFunnels

Redenen om over te stappen op HubSpot Marketing Hub: Pricing and ease of use were top factors

HubSpot - Has potential but struggles

Opmerkingen: It is nice and almost at the point of being valuable, but not powerful enough for effective marketing.

Pluspunten:

Has the ability to be a very good all-in-one platform. Is relatively easy to use and learn, and I do like the amount of plugins and capabilities it has.

Minpunten:

It is not powerful enough to be used as an effective marketing tool by our marketing department, and it does not function well enough on any other front to be used as a main tool.

Most Comprehensive 360 Marketing Product on The Market, But Can Be Cumbersome (Takes Time)!

Pluspunten:

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

Minpunten:

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

Advantages of generating, managing and converting leads into customers using HubSpot Marketing Hub.

Opmerkingen: We can create a template associated with our promotion and save a lot of time in personalization as well as professional development that capture the attention of our leads since we have a lot of options in the HubSpot Marketing Hub designer, which is extremely intuitive, which that prevents us from having to cover a stage of intensive learning.

Pluspunten:

HubSpot Marketing Hub is excellent for segmenting our leads and organizing them based on our marketing strategy, as well as configuring them based on various characteristics that allow us to parameterize certain triggers for individualized or generalized treatment.

Minpunten:

It is very useful the possibility that we have to be able to manage, for example, the blogs that our website has to increase the interaction with our leads, in addition we can organize this content even if we have blogs in multiple languages, which makes HubSpot Marketing Hub a tool very interesting. So it is important that we take the time to explore these features and take advantage of them as we really should.

Overwogen alternatieven: monday sales CRM en Bitrix24

Redenen om over te stappen op HubSpot Marketing Hub: HubSpot Marketing Hub is a well-known, stable and intuitive platform that allows you to start with a free version and from there, contract the services that the organization requires.