HubSpot Marketing Hub

Opmerkingen: Hubspot has not only made our efforts more effective, it has saved us an immense amount of time through having all of our marketing efforts streamlined and integrated through the central hubspot platform. If you’re serious about marketing, make the investment and you won’t be disappointed. We are very happy with Hubspot and won’t be considering a change anytime soon.

Pluspunten: Integration is the number one pro to HubSpot Marketing. You could piece together a dozen different software’s to get what Hubspot marketing does on its own, but that becomes a mess very quickly, which is probably why you’re looking for a solution in the first place. When we went with HubSpot it was night and day in terms of ease and efficiency for all the different inbound marketing tactics and strategies we had deployed. Hubspot is number 1 for a reason and we quickly saw that after implementing marketing automation. The ability to have all your data in one place and get meaningful analytics on your efforts is unsurpassed in any of the programs I have seen out there today. Instead of having a dozen different programs we rely on hubspot for 90% of our marketing efforts. Running everything from one central hub (pun intended) is well worth the cost and comes with my highest recommendation.

Minpunten: The one con is that hubspot is geared towards larger organizations and can be a bit of a nuisance if it doesn’t fit exactly what you are trying to do. The organization of the platform and what you’re trying to achieve may be at odds. Everything works great for us, and I’m sure it will for most users, but if you’re in a small minority of organizations, particularly smaller companies, you may want to first research the functionality or request a demo, but it should work wonders for you.

Opmerkingen: In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

Pluspunten: It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Minpunten: Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended