Wie gebruikt HubSpot Marketing Hub?

De alles-in-één marketing software van HubSpot is ideaal voor groeiende bedrijven die aankomende marketing willen gebruiken om meer verkeer te genereren, leads te converteren en ROI te bewijzen.

Wat is HubSpot Marketing Hub?

HubSpot inbound marketingsoftware biedt self-service business intelligence en rapportage van webanalyses om het succes van je website en online marketingactiviteiten te meten. HubSpot helpt je bedrijf ook om online gevonden te worden en je websiteverkeer om te zetten in leads en klanten, en te optimaliseren op basis van je resultaten. Vraag vandaag nog een GRATIS beoordeling aan om te zien hoe HubSpot jou kan helpen leads en omzet te genereren en het succes van je bedrijf te bewaken!

HubSpot Marketing Hub - Details

HubSpot

http://www.hubspot.com/

Opgericht in 2006

HubSpot Marketing Hub - Prijsoverzicht

HubSpot Marketing Hub vanaf US$ 50,00/maand. HubSpot Marketing Hub heeft een gratis versie en biedt een gratis proefperiode. Hieronder vindt u extra prijsinformatie voor HubSpot Marketing Hub.

Beginprijs

US$ 50,00/maand

Gratis versie

Ja

Gratis proef

Ja

Implementatie

Cloud, SaaS, Web

Training

Persoonlijk

Live online

Webinars

Documentatie

Ondersteuning

Kantooruren

Online

Functies van HubSpot Marketing Hub

Blog software
Analyse
Bestanden delen
Groepsberichten
Modereren van opmerkingen
Postbeheer
Samenwerkend schrijven
WYSIWYG Rich Text-editor
Zoeken
A/B-tests
Abonneebeheer
Afbeeldingenbibliotheek
Autoresponders
Beheer van mailinglijsten
Bestemmingspagina's en webformulieren
CAN SPAM-compliance
Door gebeurtenissen geactiveerde e-mail
Drip -campagnes
Dynamische inhoud
Klantenonderzoeken
Rapportage en analyse
Sjabloonbeheer
Voor mobiel geoptimaliseerde e-mails
WYSIWYG-e-maileditor
A/B-tests
Analyse
Formulieren samenstellen
Realtime bewerken
Responsief
SEO-beheer
Sjablonen
Slepen en neerzetten
Bezoekers-id
Contacten importeren en exporteren
Contacten ontdekken
Integratie van leaddatabase
Lead nurturing
Leads vastleggen
Leadscoring
Leadsegmentering
Pipelinebeheer
Tools voor exploratie
A/B-tests
Auditing
Concurrentenanalyse
Contentbeheer
Dashboard
Gebruikersbeheer
Inkomstenbeheer
Integratie met Google Analytics
Koppelingsbeheer
Lokalisatie
Mobiel zoeken bijhouden
Rangen bijhouden
Tools voor onderzoek naar trefwoorden
Trefwoorden bijhouden
Analyse
Beheer van meerdere accounts
Contactenbeheer
Contentbeheer
Conversies bijhouden
Geautomatiseerd publiceren
Postplanning
Targeting van klanten
Trefwoorden filteren

Reviews van HubSpot Marketing Hub

5 van 4.131 reviews worden weergegeven

In totaal
4.5/5
Gebruiksgemak
4.3/5
Klantenservice
4.4/5
Functies
4.4/5
Waar voor je geld
4.2/5
Priscilla D.
Digital Marketing Specialist
Internet, 13-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    3/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 9-1-2019

"Hubspot is a marketer's best friend"

Opmerkingen: Overall, their sales people are fantastic! Before you buy - ask a ton of questions and make them show you everything. Get their sales folks to help you build custom reports. Ask them to help you import. Do all of this during the demo because once you're onboarded, it's much harder to get help. We ended up hiring a Hubspot Expert to help us get everything we need, but we also have some really complicated features we wanted to track like online courseware. For 99% of businesses, hubspot is the best at what they do.

Pluspunten: Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox (Hubspots Chat) feature. Hubspot now tracks visitors and upon a form submission, checkout submission, a contact is created and we track the entire lifecycle from browser to buyer and retention. We can then record all interactions we have via email so the next person that touches that customer has the entire history. The workflow automations are fantastic for staying in touch with both clients and browsing visitors. We have 10 different workflows set up based our marketing goals to make sure subscribed clients are staying engaged with our product and then for leads we can add point values for every time a successful action is taken. I could write a sonnet on how much I love Hubspot's features and how easy they make it to love this tool. Hubspot easily replaces 5 other tools. What we use most is Landing Pages, Forms, Workflow Automations, Tasks triggered by website actions, and the dashboards. Dashboards are a reporting layout with widgets some of which are standard out of the box and the others are custom reports that we've created.

Minpunten: What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise. I probably wouldn't have signed up for hubspot with the price I'm paying now... so they make you love them and you willing fork over tons of cash to keep their brilliant shiny tool. The other feature that was a bit combersome at first was the landing pages. The few they give you are super blah... but they have free templates you can download. What they don't tell you is you need to edit the master files in the template to change the logo, footer, etc.... and that was super hard at first. I wanted to throw my laptop the first few times I build a landing page in Hub.

  • Bron van de reviewer 
  • Beoordeeld op 9-1-2019
Md masoom R.
Sr Executive Sales and Research
Verzekeringen, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 11-6-2019

"Great Marketing Automation Platform."

Opmerkingen: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Pluspunten: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Minpunten: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Bron van de reviewer 
  • Beoordeeld op 11-6-2019
Brad D.
Graphic & Web Designer
Burgerlijke en maatschappelijke organisatie, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 7-2-2020

"Fantastic for e-mails. Forms and landing pages need some TLC."

Opmerkingen: Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.

Pluspunten: It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Minpunten: Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

  • Bron van de reviewer 
  • Beoordeeld op 7-2-2020
Geverifieerde reviewer
Marketing Operations
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    3/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 20-2-2020

"Easy to Implement and Maintain"

Opmerkingen: Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.

Pluspunten: Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Minpunten: Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

  • Bron van de reviewer 
  • Beoordeeld op 20-2-2020
Beatriz R.
Bachelor of Education
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    3/5
  • Gebruiksgemak
    2/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    2/5
  • Waarschijnlijkheid van aanbeveling
    7/10
  • Bron van de reviewer 
  • Beoordeeld op 17-4-2018

"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"

Opmerkingen: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Pluspunten: With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Minpunten: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Antwoord van de leverancier

van HubSpot op 18-4-2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

  • Bron van de reviewer 
  • Beoordeeld op 17-4-2018