HubSpot Marketing Hub

Pluspunten: HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.

Minpunten: ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.

Opmerkingen: We've been using this system for 2+ years now, and it has proven itself very useful in increasing the number of RFP received for groups and meetings. The marketing features, such Forms and Emailing is efficient and easy to use. The back office might be sometimes a bit complexe when you are looking for specific information (many sub-option hidden if primary option), but their customer service is amazing, quick and responsive so I've never had to search for hours when I needed an information. Overall experience very satisfying, we would recommand using Hubspot.

Pluspunten: -Easy to use
-Does not require a lot of training
-Customization available
-Various reports
-Track individual pipeline, performance and upcoming/previous sale actions
-Marketing features

Minpunten: -Not fully oriented for hospitality company (e.g. for pipeline amount, etc.).
-Some information are repetitive between Company level and Customer level.
-It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do.
-Not compatible with Hotel PMS.

Opmerkingen: Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.

Pluspunten: Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

Minpunten: Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.

Opmerkingen: Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.

Pluspunten: Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.

Minpunten: Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.

Opmerkingen: It has been very useful indeed. Through my use of HubSpot over the last 2 years we have successfully launched tele-marketing, email marketing, and SMS marketing campaigns. HubSpot customer support have provided exceptional service throughout this period, giving us early access to the drag & drop email builder while it was in Beta. This enabled us to scale our email marketing operations much quicker than we anticipated. Their customer support and account management teams will always go the extra mile to help you. There have been one or two usability issues which I have mentioned but besides this it's a tool I will continue to use and one I will recommend for mid-size companies which need an automated direct marketing tool.

Pluspunten: - Intuitive UX (mostly). - Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work. - The new drag & drop email builder.

Minpunten: - Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot. - The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens. - Some features are little hidden and unintuitive, such as the power of building custom reports. - The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).