Marketo ABM

Marketo ABM

door Marketo

Wat is Marketo ABM?

ABM-oplossing waarmee marketeers de meest winstgevende accounts kunnen kiezen, beoogde klanten kunnen instellen en ABM-programma's kunnen maken.

Marketo ABM - Details

Marketo

http://www.marketo.com/

Opgericht in 2006

Marketo ABM - Prijsoverzicht

Marketo ABM biedt geen gratis proefperiode.

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Gratis proef

Nee

Functies van Marketo ABM

Account-based marketing software
Analyse
Campagnepersonalisati
Doelaccountidentificatie
Engagementbewaking
Klantensegmenten
Lead nurturing
Leadscoring
Tools voor exploratie
Voortgang bijhouden

Reviews van Marketo ABM

5 van 578 reviews worden weergegeven

In totaal
4,2/5
Gebruiksgemak
3,8/5
Klantenservice
3,9/5
Functies
4,2/5
Waar voor je geld
3,8/5
Md masoom R.
Sr. Executive Sales and Research
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 3-7-2019

"Indeed a Best-in-Class Marketing Automation Software"

Opmerkingen: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pluspunten: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Minpunten: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Bron van de reviewer 
  • Beoordeeld op 3-7-2019
Ruth B.
Marketing Automation and Website Manager
Bankwezen, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 18-6-2020

"Customizable to Your Business"

Pluspunten: Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features.

Minpunten: You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper.

  • Bron van de reviewer 
  • Beoordeeld op 18-6-2020
Edward U.
Owner
Computersoftware
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    3,5/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    4,5/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Bron: SoftwareAdvice
  • Beoordeeld op 12-11-2015

"Pros and Cons"

Pluspunten: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Minpunten: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Bron van de reviewer 
  • Bron: SoftwareAdvice
  • Beoordeeld op 12-11-2015
Maddison L.
partner
Vastgoed, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 13-4-2020

"Great tool!"

Opmerkingen: Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Pluspunten: Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Minpunten: You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

  • Bron van de reviewer 
  • Beoordeeld op 13-4-2020
Geverifieerde reviewer
Marketing Automation Manager
Public relations en communicatie, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 22-7-2019

"Flexible and Adaptable, Best for Technical Users"

Opmerkingen: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Pluspunten: The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Minpunten: There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

  • Bron van de reviewer 
  • Beoordeeld op 22-7-2019