Marketo ABM

Marketo ABM

door Marketo

Wat is Marketo ABM?

ABM-oplossing waarmee marketeers de meest winstgevende accounts kunnen kiezen, beoogde klanten kunnen instellen en ABM-programma's kunnen maken.

Marketo ABM - Details

Marketo

http://www.marketo.com/

Opgericht in 2006

Marketo ABM - Prijsoverzicht

Marketo ABM biedt geen gratis proefperiode. Hieronder vindt u extra prijsinformatie voor Marketo ABM.

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Gratis proef

Nee

Functies van Marketo ABM

Account-based marketing software
Analyse
Campagnepersonalisati
Doelaccountidentificatie
Engagementbewaking
Klantensegmenten
Lead nurturing
Leadscoring
Tools voor exploratie
Voortgang bijhouden

Reviews van Marketo ABM

5 van 575 reviews worden weergegeven

In totaal
4.2/5
Gebruiksgemak
3.8/5
Klantenservice
3.9/5
Functies
4.2/5
Waar voor je geld
3.8/5
Md masoom R.
Sr. Executive Sales and Research
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 3-7-2019

"Indeed a Best-in-Class Marketing Automation Software"

Opmerkingen: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pluspunten: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Minpunten: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

  • Bron van de reviewer 
  • Beoordeeld op 3-7-2019
Jon R.
CMO & Founder
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    2/5
  • Waar voor je geld
    3/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 17-12-2019

"Marketo - great software for demand generation"

Opmerkingen: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Pluspunten: 1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business

Minpunten: 1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related

  • Bron van de reviewer 
  • Beoordeeld op 17-12-2019
Shahid S.
Business Developer- Sales Ops
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 20-8-2019

"Marketo beats every platform in the peer space."

Opmerkingen: We just love this platform, it has improved our Sales-Marketing initiatives and we are able to achieve best results.

Pluspunten: Lead Management- Marekto has helped us improve our lead management with better lead scoring parameters and tracking the movement of each lead help us drive sales.
Marketing campaigns- We are able to successfully deliver our email marketing campaigns and achieve high results, With Marketo we justify the ROI on marketing spend.
The email templates, the email scheduler, analytics, different dashboards are great feature and can boost your productivity.

Minpunten: This is the best platform, having said that it needs training to use more efficiently. So a training is required for new user to make optimal use of it.

  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 20-8-2019
Edward U.
Owner
Computersoftware
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    3.5/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    4.5/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Bron: SoftwareAdvice
  • Beoordeeld op 12-11-2015

"Pros and Cons"

Pluspunten: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Minpunten: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

  • Bron van de reviewer 
  • Bron: SoftwareAdvice
  • Beoordeeld op 12-11-2015
Geverifieerde reviewer
Client Success Manager, Enterprise Integrations
Internet, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 8-12-2019

"Easy to use marketing automation - not the most powerful"

Opmerkingen: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Pluspunten: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Minpunten: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

  • Bron van de reviewer 
  • Beoordeeld op 8-12-2019