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Lotame
Wat is Lotame?
Lotame is een toonaangevende leverancier van oplossingen voor gegevensverrijking voor wereldwijde ondernemingen. De verbonden en gepatenteerde gegevenstechnologieën, samengestelde gegevensuitwisselingen van tweede en derde partijen en intensieve klantenservice maken dit product de vertrouwde keuze voor marketeers, bureaus en mediabedrijven die een panoramisch beeld van hun klanten willen creëren en activeren via het cookieloze web, de mobiele app en OTT-omgevingen.
Wie gebruikt Lotame?
Reclamebureaus en marketeers uit elke sector, waaronder financiën, automobiel, verpakte consumptiegoederen, detailhandel, verzekeringen, reizen, horeca en media.
Twijfels over Lotame?
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Lotame
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Reviews over Lotame
Excellent Tool for Our Campaigns
Opmerkingen: We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.
Pluspunten:
The audience modeling and data management tools are fantastic.
Minpunten:
None for us........everything works very well
Eerder overwogen alternatieven:
Best of the best
Opmerkingen: Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages
Pluspunten:
- Ease of implementation - Ease of use post implementation - Depth of insights we're able to achieve around our customers - Robust 3rd party data options - Product innovation and enhancements - Great customer service
Minpunten:
Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
Good platform to utilize
Pluspunten:
forward thinking, and also stable platform to operate
Minpunten:
Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?
The Power of Data
Pluspunten:
Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
Minpunten:
None so far, we are super engaged with the product, the team and service they provide.
Lotame Review
Pluspunten:
The UI is easy to use and it is very sufficient.
Minpunten:
The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.
