--- description: Ontdek de plus- en minpunten van Adobe Audience Manager en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Audience Manager - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Data management software](/directory/31003/data-management/software) > [Adobe Audience Manager](/software/168311/adobe-audience-manager) # Adobe Audience Manager Canonical: https://www.capterra.nl/software/168311/adobe-audience-manager Pagina: 1 / 3\ Volgende: [Volgende pagina](https://www.capterra.nl/software/168311/adobe-audience-manager?page=2) > DMP-systeem dat adverteerders en uitgevers in staat stelt om bruikbare weergaven te krijgen, doelgroepsegmenten te creëren en aan gerichte doelgroepen te verkopen. > > Oordeel: score van **4.4/5** door 31 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Adobe Audience Manager? Het is ontworpen voor bedrijven van elke omvang en biedt een tool voor gegevensbeheer waarmee je klantsegmentatie kunt creëren en vaststellen en die je op alle kanalen kunt gebruiken. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.4/5** | 31 Reviews | | Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.1/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Adobe - **Opgericht**: 1982 ## Commerciële context - **Doelgroep**: 2-10 - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Engels - **Beschikbare landen**: Verenigde Staten ## Functies - Campagnebeheer - Customer journey mapping - Doelgroeptargeting - Gedragsanalyse - Gegevens vastleggen en overdragen - Gegevensintegratie - Gegevenskwaliteitscontrole - Gegevensvisualisatie - Informatiegovernance - Klantendatabase - Tools voor gegevensanalyse ## Categorie - [Data management software](https://www.capterra.nl/directory/31003/data-management/software) ## Gerelateerde categorieën - [Data management software](https://www.capterra.nl/directory/31003/data-management/software) - [Data Preparation Software](https://www.capterra.nl/directory/32747/data-preparation/software) - [Data management platforms](https://www.capterra.nl/directory/32261/data-management-platforms/software) ## Alternatieven 1. [Tableau](https://www.capterra.nl/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.capterra.nl/software/119119/domo) — 4.3/5 (329 reviews) 3. [Alteryx Designer](https://www.capterra.nl/software/145696/alteryx-designer) — 4.8/5 (101 reviews) 4. [Adverity](https://www.capterra.nl/software/162524/datatap) — 4.5/5 (26 reviews) 5. [Hevo](https://www.capterra.nl/software/176435/hevo) — 4.7/5 (110 reviews) ## Reviews ### "For large/complex project management, Asana is a huge help" — 5.0/5 > **Robby** | *15 februari 2019* | Entertainment | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. > > **Minpunten**: The KanBan feature is nice but it could be improved to be on par with other standalone products. ----- ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" — 4.0/5 > **Simon** | *24 september 2020* | Entertainment | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. > > **Minpunten**: It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. > > Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. ----- ### "Powerful solution but expensive" — 4.0/5 > **Geverifieerde reviewer** | *6 november 2018* | Consumentengoederen | Aanbevelingsscore: 5.0/10 > > **Pluspunten**: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. > > **Minpunten**: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. ----- ### "I like the ability to customize reporting and review data in multiple formats" — 4.0/5 > **Marsha** | *7 maart 2018* > > **Pluspunten**: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. > > **Minpunten**: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. ----- ### "Great Softeate" — 5.0/5 > **Geverifieerde reviewer** | *4 mei 2021* | Kleding en mode | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. > > **Minpunten**: Was all good, was nothing to hate on. Was fun > > Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. ----- Pagina: 1 / 3\ Volgende: [Volgende pagina](https://www.capterra.nl/software/168311/adobe-audience-manager?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/168311/adobe-audience-manager) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens