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Selligent by Marigold

Selligent by Marigold

Wat is Selligent by Marigold?

Klaar om de levensduurwaarde van de klant te verhogen en de ROI te vergroten? Dat is precies wat Selligent Marketing Cloud doet, waardoor grote B2C-merken consumenten voor zich kunnen winnen via e-mail, mobiel, sociale media, internet en drukwerk. Dit platform is gebouwd voor marketeers en is zeer eenvoudig te gebruiken voor allerlei activiteiten, van gegevensbeheer, omnichannel-communicatie en retargeting op basis van gedrag. Het platform wordt aangedreven door op regels gebaseerde logica en is verbeterd op basis van AI/machine learning, en creëert relevante ervaringen voor individuele consumenten als nooit tevoren.

Wie gebruikt Selligent by Marigold?

Selligent Marketing Cloud werkt met B2C-relatiemarketeers in bijna elke sector, maar met een sterke vertegenwoordiging in detailhandel, entertainment, reizen en horeca, uitgeverijen en financiën.

Twijfels over Selligent by Marigold? Vergelijk met een populair alternatief

Selligent by Marigold

Selligent by Marigold

4,6 (15)
€ 0,01
jaar
Gratis versie
Gratis proefversie
130
Geen integraties gevonden
4,3 (15)
4,7 (15)
4,5 (15)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
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€ 1,36
maand
Gratis versie
Gratis proefversie
41
10
4,7 (446)
4,7 (446)
4,9 (446)
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Reviews over Selligent by Marigold

Gemiddelde score

In totaal
4,6
Gebruiksgemak
4,3
Klantenservice
4,5
Functies
4,7
Prijs-kwaliteitverhouding
4,7

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Reviews zoeken op score

5
67%
4
27%
3
7%
Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Great Software

5,0 2 jaar geleden

Pluspunten:

The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.

Minpunten:

To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.

Othuke
Digital Marketer in VS
Beveiliging en opsporing, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Efficient Solution for Email Support

5,0 10 maanden geleden

Pluspunten:

The program makes email communication and marketing efficient and manageable

Minpunten:

The speed the software has in making marketing is solid and has no wrong functionality

Jonny
Jonny
Head of marketing in VK
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Data modelling is amazing

3,0 5 jaar geleden

Opmerkingen: Smart!

Pluspunten:

We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.

Minpunten:

It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

Anja
Team Lead CRM & Email Marketing in Duitsland
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

It is a very powerful tool with numerous features

4,0 8 jaar geleden

Pluspunten:

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Minpunten:

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Matt
Matt
Marketing Manager in VS
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Efficient, Scalable Email Delivery Solution

4,0 8 jaar geleden

Pluspunten:

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

Minpunten:

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Nicola
Manager, Customer Relationship Marketing in VS
Horeca
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

One-Stop-Shop for CRM Campaign/Program Management

5,0 8 jaar geleden

Pluspunten:

Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Minpunten:

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Jan
CEO in Polen
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Flexible data model + open API can handle even the craziest campaign scenarios

5,0 7 jaar geleden

Pluspunten:

- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

Minpunten:

- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment. - very detailed privilege tree, requires some time to master

Nick
Marketing Specialist in VS
Marketing en reclame, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.

5,0 8 jaar geleden

Opmerkingen: We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.

Pluspunten:

What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.

Minpunten:

Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.

Laura
Senior Email Marketing Specialist in VS
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Excellent Product and Relationship Management

5,0 8 jaar geleden

Pluspunten:

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Minpunten:

Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Computersoftware
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Automation is magical

5,0 7 jaar geleden

Pluspunten:

Really helped me streamline my automated marketing emails that I sent to clients. It's streamlined so much

Minpunten:

Not as easy to setup as I would have liked. A bit clunky to be honest. Their support team is A+ though

Angel
Email Developer in VS
Online media, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Message Studio is easy to use for templates and optimization

4,0 7 jaar geleden

Pluspunten:

I like the token syntax and ability for dynamic content and personalization. Reusable templates are easy to create.

Minpunten:

Reporting could be more user-friendly. For a new user, reporting is difficult to navigate. Also ability to pre-target in more than 1hr increments would be useful.

Jennifer
Manager in VS
Marketing en reclame, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

This year, customer support seems much improved over previous years.

5,0 7 jaar geleden

Pluspunten:

The strongview software allows us greater control over our sending infrastructure (we can utilize our own sending servers/IPs).

Minpunten:

The addition of a drag & drop editor would be helpful - one that automates the process of creating responsive and/or mobile optimized templates.

Lukas
CRM Manager in Duitsland
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Sometimes buggy but a very powerful tool.

4,0 8 jaar geleden

Pluspunten:

Most functions are adaptable and all features seem to be customazible. Once you have understood the basic logic you can work quickly, especially with express templates.

Minpunten:

Some bugs come up and there is simply no explainable solution without help from Selligent. Crashes suddenly when there is no internet connection. Screen fitting on small resokution displays is terrible. Reacts slowly when saving or switching between menus.

Frédéric
Head of Digital Publishing in Frankrijk
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Comprehensive Email Marketing software

5,0 7 jaar geleden

Pluspunten:

Selligent offers a wide range of tools for managing email campaigns and offers an advanced statistics table, gathering all the indicators I need, including the rate of opening and click-throughs, but also deliverability.

Minpunten:

Selligent has the flaw of his qualities. This tool is rich and powerful and not easily mastered. Technical expertise is required for implementation, training and follow-up. But once tamed, the software develops its full potential.

Stephanie
business women in VS
Heeft de software gebruikt voor: Niet verstrekt
Bron van de reviewer

great so far

5,0 7 jaar geleden

Pluspunten:

Salesforce is the major benefit over other marketing automation platforms. Engage is a great feature and the engagement studio is useful to visualize campaigns.