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Wat is Improvado?

Het marketinganalytics-pakket van Improvado consolideert al je marketinggegevens op één plek. Ondersteunde analyseplatforms: Google Analytics, Mixpanel, Adobe Analytics, AppsFlyer, Adjust. Combineer het klantentraject met inkomsten uit CRM: HubSpot, Pipedrive, Salesforce. Meer dan 200 vooraf gebouwde connectoren zijn klaar. Marketeers kunnen complexe gegevens vereenvoudigen en de inzichten verkrijgen die ze nodig hebben om betere, snellere marketingbeslissingen te nemen die het rendement verhogen.

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Wie gebruikt Improvado?

Consumentenmerken, bureaus en softwarebedrijven

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Twijfels over Improvado? Vergelijk met een populair alternatief

Improvado

Improvado

4,5 (22)
Geen prijsinformatie gevonden
Gratis versie
Gratis proefversie
164
40
4,4 (22)
4,6 (22)
4,8 (22)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
US$ 1,00
Gratis versie
Gratis proefversie
39
37
4,8 (23)
4,1 (23)
4,6 (23)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

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Reviews over Improvado

Gemiddelde score

In totaal
4,5
Gebruiksgemak
4,4
Klantenservice
4,8
Functies
4,3
Prijs-kwaliteitverhouding
4,6

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Reviews zoeken op score

5
68%
4
27%
1
5%
Stephen
Stephen
Media Associate in Nederland
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Easy To Pick Up

4,0 5 jaar geleden

Opmerkingen: Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Pluspunten:

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Minpunten:

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Terry
Terry
President in VS
Geverifieerde LinkedIn-gebruiker
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

5,0 7 jaar geleden

Pluspunten:

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Minpunten:

Would love to get some data preparation and transformation functionality to take things to the next level.

Laurie
Laurie
APRN/Business Owner in VS
Gezondheid, wellness en fitness, 2-10 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Tried to Get Info But Rep Did Not Call as Scheduled

1,0 5 jaar geleden

Opmerkingen: Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Pluspunten:

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Minpunten:

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Tyler
Associate Director, Business Intelligence in VS
Marketing en reclame, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Quality ETL Service With Outstanding Support

5,0 2 jaar geleden

Opmerkingen: I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner

Pluspunten:

I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result

Minpunten:

The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion

Scott
President in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great Time Saving Client Pleasing Partner

5,0 6 jaar geleden

Opmerkingen: The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Pluspunten:

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Minpunten:

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Mubarrat
Product Manger, Data & Analytics in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution

4,0 4 jaar geleden

Opmerkingen: Positive, its better than other ETL companies I've worked with.

Pluspunten:

Customer service is great to work with than compared to other companies. There's a good room to customize.

Minpunten:

The product isn't the easiest to use and isn't fully build out yet when compared to other product.

Mauro
Analytics Manager in Italië
Levensmiddelen- en drankenindustrie, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Fanstastic tool to import data from many sources

5,0 4 jaar geleden

Opmerkingen: Great support during all the onboarding process and great support for any maintenance issue.

Pluspunten:

Many "out of the box" connectors to import data from multiple sources. Easy to set up.

Minpunten:

Data flow monitoring could be improved with dashboards and relevant KPIs.

Brian
Sr Dir SEM in VS
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

With Improvado we save huge amounts of people time and have standardized our reporting

4,0 6 jaar geleden

Opmerkingen: Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Pluspunten:

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Minpunten:

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Cameron
Cameron
Digital Media Manager in VS
Geverifieerde LinkedIn-gebruiker
, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

A beautiful dashboard that useful internally and externally

5,0 7 jaar geleden

Opmerkingen: Some of the more granular features are a bit complicated, but support is great about walking us through them.

Pluspunten:

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Emily
Analytics & Insights Manager in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Removes Technical Integration Headaches

5,0 6 jaar geleden

Opmerkingen: I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Pluspunten:

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Minpunten:

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

Caroline
Sr Director for Data and Analytics in VS
Mediaproductie, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Great Tool, Superb Customer Service

5,0 6 jaar geleden

Opmerkingen: My overall experience has been overwhelmingly positive - they have gone out of their way to help my business get access to the data we need to grow.

Pluspunten:

Improvado provides exactly what it advertises - the raw data from each live connection right into a hosted database. They also have a quick and knowledgable engineering staff who have helped to add new fields to our dataset upon request. Their documentation for new products is well thought through and clear. In addition to all this, they have an excellent support staff. Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects.

Minpunten:

I have no complaints at this time - every issue that has come up they have researched and fixed.

Daan
Senior Accounant in Nederland
Administratie, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Improvado is an easy to use, powerful app.

5,0 3 jaar geleden

Opmerkingen: Great product, customer support could be better. But overall very happy. Both my team and I.

Pluspunten:

Improvado is an easy-to-use, powerful app. We love it at our small business. Great to get new customers via social media. The program is very detailed and the UI looks good.

Minpunten:

Customer service could be a bit faster in my opinion. Not a very big deal as they are very helpful.

Syed
Senior Search & Data Analyst in VK
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Best Tool to visualise data

5,0 5 jaar geleden

Opmerkingen: Great experience.

Pluspunten:

This is easy to use, can keep our Clients Google ads, Apple ads, facebook search data.

Minpunten:

Sometimes the connection lost and it's hard to find where.

Catie
Director of Operations in VS
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Taking our business to the next level!

5,0 4 jaar geleden

Pluspunten:

The customer success team particularly [SENSITIVE CONTENT HIDDEN] had been extremely helpful and patient with us getting this up and running. He walked us through all the steps, helped us understand how to best use all the features.

Minpunten:

We have had minimal hiccups so far, we are about 2 months into using the product.

Jong Ok
Marketing Data Scientist in Zuid-Korea
Entertainment, 201-500 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Excellent service and product

5,0 4 jaar geleden

Pluspunten:

We can easily import campaign information from various marketing channels with just a few clicks. They always asked how we used it and developed the necessary features right away. You will need this product if you are using various channels for marketing campaigns or if new channels need to be reviewed continuously.

Minpunten:

It would be nice if various dashboard templates were created.

Zak
DBA in VS
Ziekenhuis- en gezondheidszorgbranche, 10.000+ werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Improvado Review

5,0 4 jaar geleden

Opmerkingen: Our experience has been fantastic to this point.

Pluspunten:

Ease of use, intuitive and most of all the support and staff at Improvado are incredibly accommodating and very efficient. The connection offerings are very robust and if you need a different connection, the team is willing and able to meet the needs.

Minpunten:

The only item that was a struggle for us was really an internal issues which Improvado assisted us in navigating.

Asher
Asher
Partner in VS
Geverifieerde LinkedIn-gebruiker
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Saves us 20 hours a week.

5,0 7 jaar geleden

Opmerkingen: Saved time!

Pluspunten:

It does what it advertises, and it does it well. Improvado pulls data from anywhere, and lets us turn it into a report to show our clients. We used to have someone doing this manually and it took them about 20 hours a week.

Minpunten:

Onboarding is a little complex and some of the calculations are unintuitive, we've had to make a few custom fixes.

Marc
Reporting Manager in VS
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Improvado has reduced our manual reporting time by 90%

4,0 7 jaar geleden

Opmerkingen: Large reduction in the amount of hours needed to manual pull and compile data for our clients.

Pluspunten:

The ability to connect with a large array of data sources, create custom metrics and flexibility of how that data is presented. Simple, intuitive interface made getting comfortable inside the platform very easy.

Minpunten:

Not quite the depth of granularity I'd like to see with some of the data sources, but the team has been very responsive to that need and is likely an issue that will be resolved soon. Some of the APIs need to be built out a little more, but that's also something the team has been focused on.

Ethan
BI in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Takes the annoying work out of the equation

4,0 6 jaar geleden

Pluspunten:

Ease of use and the control you have of the platform data. A ton of options to deliver actionable reports.

Minpunten:

There's a bit of a curve while getting started, however, the challenges are met with a very accommodating team to help every step.

Chelsea
Account Manager in VS
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Really helpful! Lawrence from the Improvado team was wonderful and great to work with.

5,0 7 jaar geleden

Opmerkingen: Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.

Pluspunten:

Complete customization of all data, for all acquisition marketing channels that fit our unique agency needs.

Minpunten:

There was a lot of heavy lifting and initial back and forth, but worth it in the end as we were able to finish a fully customized report that automated what we were doing manually and what our clients were used to.

Alexander
Online Marketing Trainee in Duitsland
Marketing en reclame, 501-1.000 werknemers
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

Improvado Review

5,0 6 jaar geleden

Pluspunten:

It really saves a lot of time regarding the setup of big data sets.

Minpunten:

I didn't like the UI integrated dashboard function. It just doesn't have sufficient functions for visualizing.

Vanessa
Digital Media Manager in VS
Consumentengoederen, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Easy to use platform

4,0 6 jaar geleden

Pluspunten:

The platform is intuitive and easy to use. There are many variations in terms of data visualization.

Minpunten:

Customization options are limited beyond what is needed for my company.