Wie gebruikt Hotjar?

Voor start-ups, het MKB - digitale marketeers, CRO-specialisten, webontwerpers, webontwikkelaars, UX-specialisten

Wat is Hotjar?

Feedback- en analysetools die zijn ontworpen om de ervaring van je websitebezoeker te verbeteren. Levert heatmaps, feedbackvragen, enquêtes en nog veel meer.

Hotjar - Details

Hotjar

https://www.hotjar.com

Opgericht in 2014

Hotjar - Prijsoverzicht

Hotjar heeft een gratis versie en biedt een gratis proefperiode.

Gratis versie

Ja

Gratis proef

Ja

Implementatie

Cloud, SaaS, Web

Training

Live online

Webinars

Documentatie

Ondersteuning

Online

Functies van Hotjar

Customer experience software
Analyse
Beheer van enquêtes/peilingen
Beheer van negatieve feedback
Dashboard
Gegevensverzameling via meerdere kanalen
Kennisbeheer
Klantensegmenten
Predictieve analyse
Sentimentanalyse
Tekstanalyse
Actiebeheer
Enquêtes en feedback
Gedragsanalyse
Gegevens importeren en exporteren
Klantprofielen
Predictieve analyse
Samenwerking
Sjablonen
Toewijzingsmodellering
360-gradenfeedback
Analyse
Enquêtebeheer
Oproepen rapporteren
Toezicht houden op klachten
Verzamelen van feedback
Aangepaste onderzoek-URL's
E-mailmarketing
Locatieonderzoek
Logica voor overslaan
Mobiele enquête
Offline antwoorden verzamelen
Ondersteuning voor audio/beelden/video
Tools voor gegevensanalyse
Vraagstructuren
Vragenbibliotheek
Dashboard
Dynamische kaarten
Elementanalyse
Insluitbare kaarten
Personal mapping
Radiale kaarten
Territoriale kaarten
Voor de wetenschap
Voor verkoop
Websiteanalyse
Analyse van gebruikersonderzoek
Annotaties
Gegevensvisualisatie
Kwalitatief vergelijkende analyse
Kwantitatieve inhoudsanalyse
Media-analyse
Onderzoek met diverse methoden
Samenwerking
Sentimentanalyse
Statistische analyse
Tekstanalyses
Voor meerdere talen
A/B-tests
Campaign tracking
Customer journey mapping
Dashboard
Kanaaltoewijzing
Meetwaarden voor sociale media
Predictieve analyse
Prestatiemeetwaarden
ROI bijhouden
Websiteanalyse
Animatie
Bruikbaarheidstests
Gebruikersonderzoek
Gebruikerstrajecten
Heatmaps
Niet-gemodereerd testen
Prototypen genereren
Schermactiviteit vastleggen
Voor mobiel
Voor websites
Campagnebehee
Conversies bijhouden
Doelstellingen bijhouden
Gebruikersinteractie bijhouden
Meerdere sites beheren
Paginaweergaven bijhouden
Referentiebron bijhouden
Tijd op site bijhouden
Trefwoorden bijhouden
Zoeken naar sites bijhouden
FTP-monitoring
Gebeurtenislogboeken
Mailserver controleren
Onderhoudsplanning
Prestatiemeetwaarden
Realtime controle
Testen van beschikbaarheid
Transacties controleren
Uptimerapportage
Waarschuwingen/Meldingen
Concurrentenanalyse
Contentbeheer
Koppelingsbeheer
Prestatiemeetwaarden
Tools voor onderzoek naar trefwoorden
Waarschuwingen voor probleemgebieden

Reviews van Hotjar

5 van 325 reviews worden weergegeven

In totaal
4,7/5
Gebruiksgemak
4,6/5
Klantenservice
4,5/5
Functies
4,5/5
Waar voor je geld
4,5/5
Akande D.
Marketing Communications Specialist
Consumentengoederen, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 22-8-2019

"HotJar is an awesome tool for studying websites and optimizing!"

Opmerkingen: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pluspunten: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Minpunten: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Antwoord van de leverancier

van Hotjar op 27-8-2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Bron van de reviewer 
  • Beoordeeld op 22-8-2019
Trevor A.
Product Owner, CRO Services
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 16-12-2019

"Must have for qualitative research"

Opmerkingen: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Pluspunten: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Minpunten: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Antwoord van de leverancier

van Hotjar op 17-12-2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

  • Bron van de reviewer 
  • Beoordeeld op 16-12-2019
Geverifieerde reviewer
Owner
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 23-4-2020

"Great Heat-mapping Software"

Opmerkingen: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Pluspunten: Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Minpunten: The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Antwoord van de leverancier

van Hotjar op 27-4-2020

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

  • Bron van de reviewer 
  • Beoordeeld op 23-4-2020
Ioana G.
User Researcher
Vrije tijd, reizen en toerisme, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    3/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    3/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 14-8-2019

"Great little tool for starting your UX research"

Opmerkingen: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Pluspunten: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Minpunten: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Antwoord van de leverancier

van Hotjar op 27-8-2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Bron van de reviewer 
  • Beoordeeld op 14-8-2019
Brent J.
Head Of Product Management
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 18-2-2020

"Awesome for user recordings and heat-maps "

Opmerkingen: The tool is really helpful to better understand your user's experience.

Pluspunten: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Minpunten: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Antwoord van de leverancier

van Hotjar op 19-2-2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Bron van de reviewer 
  • Beoordeeld op 18-2-2020