Wie gebruikt deze software?

Voor start-ups, het MKB - digitale marketeers, CRO-specialisten, webontwerpers, webontwikkelaars, UX-specialisten

Gemiddelde scores

279 beoordelingen
  • In totaal 4.7 / 5
  • Gebruiksgemak 4.6 / 5
  • Klantenservice 4.5 / 5
  • Functies 4.5 / 5
  • Waar voor je geld 4.5 / 5

Productgegevens

  • Beginprijs US$ 29,00/maand
  • Gratis versie Ja
  • Gratis proef Ja
  • Implementatie Cloud, SaaS, Web
  • Training Live online
    Webinars
    Documentatie
  • Ondersteuning Online

Leveranciergegevens

  • Hotjar
  • https://www.hotjar.com
  • Opgericht in 2014

Over Hotjar

Feedback- en analysetools die zijn ontworpen om de ervaring van je websitebezoeker te verbeteren. Levert heatmaps, feedbackvragen, enquêtes en nog veel meer.

Functies van Hotjar

  • Analyse
  • Beheer van enquête/peiling
  • Dashboard
  • Feedbackbeheer
  • Gegevensverzameling via meerdere kanalen
  • Kennisbeheer
  • Klantensegmenten
  • Predictieve analyse
  • Sentimentanalyse
  • Tekstanalyse
  • Actiebeheer
  • Enquêtes en feedback
  • Gedragsanalyse
  • Gegevens importeren en exporteren
  • Klantprofielen
  • Predictieve analyse
  • Samenwerking
  • Sjablonen
  • Toewijzingsmodellering
  • 360-gradenfeedback
  • Analyse
  • Enquêtebeheer
  • Oproepen rapporteren
  • Toezicht houden op klachten
  • Verzamelen van feedback
  • Aangepaste onderzoek-URL's
  • E-mailmarketing
  • Locatieonderzoek
  • Logica voor overslaan
  • Mobiele enquête
  • Offline antwoorden verzamelen
  • Ondersteuning voor audio/beelden/video
  • Tools voor gegevensanalyse
  • Vraagstructuren
  • Vragenbibliotheek
  • Dashboard
  • Dynamische kaarten
  • Elementanalyse
  • Insluitbare kaarten
  • Personal mapping
  • Radiale kaarten
  • Territoriale kaarten
  • Voor de wetenschap
  • Voor verkoop
  • Websiteanalyse
  • Analyse van gebruikersonderzoek
  • Annotaties
  • Gegevensvisualisatie
  • Kwalitatief vergelijkende analyse
  • Kwantitatieve inhoudsanalyse
  • Media-analyse
  • Onderzoek met diverse methoden
  • Samenwerking
  • Sentimentanalyse
  • Statistische analyse
  • Tekstanalyses
  • Voor meerdere talen
  • A/B-tests
  • Campaign tracking
  • Customer journey mapping
  • Dashboard
  • Kanaaltoewijzing
  • Meetwaarden voor sociale media
  • Predictieve analyse
  • Prestatiemeetwaarden
  • ROI bijhouden
  • Websiteanalyse
  • Animatie
  • Bruikbaarheidstests
  • Gebruikersonderzoek
  • Gebruikerstrajecten
  • Heatmaps
  • Niet-gemodereerd testen
  • Prototypen genereren
  • Schermactiviteit vastleggen
  • Voor mobiel
  • Voor websites
  • Campagnebehee
  • Conversies bijhouden
  • Doelstellingen bijhouden
  • Gebruikersinteractie bijhouden
  • Meerdere sites beheren
  • Paginaweergaven bijhouden
  • Referentiebron bijhouden
  • Tijd op site bijhouden
  • Trefwoorden bijhouden
  • Zoeken naar sites bijhouden
  • FTP-monitoring
  • Gebeurtenislogboeken
  • Mailserver controleren
  • Onderhoudsplanning
  • Prestatiemeetwaarden
  • Realtime controle
  • Testen van beschikbaarheid
  • Transacties controleren
  • Uptimerapportage
  • Waarschuwingen/Meldingen
  • Concurrentenanalyse
  • Contentbeheer
  • Koppelingsbeheer
  • Prestatiemeetwaarden
  • Tools voor onderzoek naar trefwoorden
  • Waarschuwingen voor probleemgebieden

De nuttigste reviews van Hotjar

HotJar is an awesome tool for studying websites and optimizing!

Beoordeeld op 22-8-2019
Akande D.
Marketing Communications Specialist
Consumentengoederen, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5 / 5
Gebruiksgemak
4 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
5 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Pluspunten: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Minpunten: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Antwoord van de leverancier

van Hotjar op 27-8-2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

Hotjar Really Helped Us Leverage Our Business!

Beoordeeld op 5-12-2018
Ratish K.
Digital Marketing Analyst
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5 / 5
Gebruiksgemak
5 / 5
Functies en functionaliteit
4 / 5
Klantenondersteuning
5 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Pluspunten: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Minpunten: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

The ultimate voice of visitor tool - no need for anything else

Beoordeeld op 3-9-2019
David R.
Conversion Consultant
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5 / 5
Gebruiksgemak
4 / 5
Functies en functionaliteit
5 / 5
Klantenondersteuning
5 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

Pluspunten: It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Minpunten: Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

Antwoord van de leverancier

van Hotjar op 14-10-2019

Hey David,

Thanks so much for reviewing Hotjar! We really appreciate it and it's great to hear you that you consider the tool essential in understanding your visitors.

Best,
Kayleigh

Must Have for landing Pages

Beoordeeld op 10-9-2019
Jeffrey H.
Business Development
Financiële dienstverlening, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer 
5/5
In totaal
5 / 5
Gebruiksgemak
5 / 5
Functies en functionaliteit
Klantenondersteuning
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.

Pluspunten: Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react. Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge. it's just one of those tools that you need if you want to build new landing pages and help them convert.

Minpunten: The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.

Antwoord van de leverancier

van Hotjar op 15-10-2019

Hey Jeffrey,

Thanks so much for reviewing Hotjar! We love feedback and it's great to hear you consider our tool an essential part of landing page optimization!

Sorry to hear you've had a problem with Recordings. Feel free to reach out to [email protected] and someone will be able to take a look into the issue.

Best,
Kayleigh

Analytics on steroids

Beoordeeld op 25-12-2018
Ranvir G.
Co-Founder
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer 
5/5
In totaal
4 / 5
Gebruiksgemak
5 / 5
Functies en functionaliteit
3 / 5
Klantenondersteuning
4 / 5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: From a marketing point of view it is an absolute necessity to know which areas of your webpage does your visitor interact with most and what can you do to create more engagement. It is also essential for a marketeer to undestand which pages of portions of a page leads to users bouncing off the site. I used to use google analytics for most of my analytics works it simply did not work. That’s when I found hotjar and it was the thing of my dreams. It let me see usign heatmeaps the exact areas where users are interacting with most and allowed us to create suer polls right on the site for users to tell us what they would like us to add to the site.

Minpunten: Though no one should mind paying for such a great tool, and its offers a lot of features for free, some of them like unlimited storage of analytic reports will only be available to paying users, but thats only fair as far as I am concerned. Apart from this I have never found any other issue with their application.

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