Mixpanel

"Very easy to navigate and pull your data"

Pluspunten: Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Minpunten: I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

"Powerful, comprehensive tool to track and analyze user actions and behavior patterns"

Opmerkingen: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Pluspunten: Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Minpunten: Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

"Basic analytics software for simple companies"

Opmerkingen: Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Pluspunten: This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Minpunten: There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

"One of the best web analytics tools"

Opmerkingen: - Web analytics
- Mobile Analytics
- Marketing Attribution

Pluspunten: The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Minpunten: The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

"Great functionalities but not for its pricing"

Opmerkingen: Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Pluspunten: The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Minpunten: When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.