Brandwatch

Wie gebruikt Brandwatch?

SMBs, Large enterprises

Wat is Brandwatch?

Social media analytics software which provides consumer insights and market trends by analyzing conversations across multiple platforms

Brandwatch - Details

Brandwatch

https://www.brandwatch.com

Opgericht in 2007

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Brandwatch - prijsoverzicht

Brandwatch heeft geen gratis versie en biedt geen gratis proefperiode. Brandwatch betaalde versie vanaf US$ 0,01.


Beginprijs

US$ 0,01

Prijsinformatie

Contact vendor for pricing details.

Gratis versie

Nee

Gratis proef

Nee

Brandwatch - implementatie en ondersteuning

Ondersteuning

  • Kantooruren
  • Online

Implementatie

  • Cloud, SaaS, Web

Training

  • Live online
  • Webinars

Functies van Brandwatch

  • Antwoordbeheer
  • Bewaking van sociale media
  • Campagnebehee
  • Gamification
  • Meetwaarden voor sociale media
  • Reviews controleren
  • Reviews genereren
  • Sentimentanalyse

Bekijk de volledige lijst van Reputatiemanagement software

  • Concurrentieanalyse
  • Configureerbare waarschuwingen
  • Dashboard
  • Impactscore
  • Influencers bijhouden
  • Klantenbinding
  • Onderverdeling van doelgroepen
  • Reputatiebeheer
  • Sentimentanalyse
  • Trends bijhouden

Bekijk de volledige lijst van Social media monitoring tools

Brandwatch alternatieven

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Reviews van Brandwatch

Lees alle reviews

Gemiddelde score

Gebruiksgemak 3,5
Klantenservice 3,6
Functies 4,1
Waar voor je geld 3,8

Software beoordelen

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Schrijf een review!
Tyler G.
Principal
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    3 /5
  • Functies en functionaliteit
    4 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 3-2-2017

"Great for Small - Medium Sized Business and Focused Monitoring"

Opmerkingen: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pluspunten: Unlimited User Accounts, API Integrations, Excellent Customer Service

Minpunten: The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 3-2-2017
Dave L.
Strategy and User Experience
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    Zonder beoordeling
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    Zonder beoordeling
  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 2-6-2016

"Strongest Listening Tool on the Market"

Opmerkingen: I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Pluspunten: Scary-accurate
Pulls in more conversations than most tools
Pro level analytics
Sentiment tool is a LOT better than others I've tried
Reports are attractive
Nice integration with Clarabridge for text mining

Minpunten: Fairly expensive
Sometimes tough to filter out spam
Not a good beginner tool

  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 2-6-2016
Hannah M.
Digital Community Manager
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    1 /5
  • Gebruiksgemak
    2 /5
  • Functies en functionaliteit
    Zonder beoordeling
  • Klantenondersteuning
    1 /5
  • Waar voor je geld
    2 /5
  • Waarschijnlijkheid van aanbeveling
    Zonder beoordeling
  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 5-5-2016

"Brandwatch is a bad deal"

Opmerkingen: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pluspunten: In-depth analytics and word cloud features are neat.

Minpunten: Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Antwoord van de leverancier

van Brandwatch op 5-5-2016

Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

  • Bron van de reviewer 
  • Bron: GetApp
  • Beoordeeld op 5-5-2016
Marissa P.
Director of B2B Social Media
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    4 /5
  • Functies en functionaliteit
    4 /5
  • Klantenondersteuning
    4 /5
  • Waar voor je geld
    4 /5
  • Waarschijnlijkheid van aanbeveling
    Zonder beoordeling
  • Bron van de reviewer 
  • Beoordeeld op 30-11-2017

"Awesome software very helpful"

Pluspunten: The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Minpunten: The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

  • Bron van de reviewer 
  • Beoordeeld op 30-11-2017
Kate C.
Social media manager
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5 /5
  • Gebruiksgemak
    5 /5
  • Functies en functionaliteit
    5 /5
  • Klantenondersteuning
    5 /5
  • Waar voor je geld
    5 /5
  • Waarschijnlijkheid van aanbeveling
    Zonder beoordeling
  • Bron van de reviewer 
  • Beoordeeld op 22-11-2017

"Excellent analytics tool for social media"

Pluspunten: It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.

Minpunten: It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.

  • Bron van de reviewer 
  • Beoordeeld op 22-11-2017