--- description: Ontdek de plus- en minpunten van Klaviyo en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Email marketing software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.nl/software/156699/klaviyo Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156699/klaviyo?page=2) > Klaviyo is een modern marketingplatform dat e-commercemerken in staat stelt om onbeperkte hoogwaardige relaties op te bouwen via e-mail en sociale media. > > Oordeel: score van **4.6/5** door 528 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Klaviyo? Klaviyo bedient voornamelijk e-commercewinkels vanwege de naadloze integratie met platforms zoals Magento, Shopify en WooCommerce. Klaviyo kan ook worden geïntegreerd met B2C- en B2B-bedrijven die op maat gemaakte websites gebruiken. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 528 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Klaviyo - **Locatie**: Boston, VS - **Opgericht**: 2012 ## Commerciële context - **Beginprijs**: US$ 20,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Koreaans, Nederlands, Pools, Portugees, Spaans, Zweeds - **Beschikbare landen**: Afghanistan, Amerikaanse Maagdeneilanden, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, België, Belize, Bermuda, Bhutan, Bolivia, Brazilië, Britse Maagdeneilanden en 98 meer ## Functies - Abonneebeheer - Activiteitendashboard - Autoresponders - Beheer van digitale assets - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - E-mailbeheer - E-mails bijhouden - Geautomatiseerde antwoorden - Gedeelde inboxes - Gedragsanalyse - Gegevens importeren en exporteren - Geplande berichtgeving - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantprofielen - Leads beheren - Leads vastleggen - Marketingautomatisering - Massa-sms - Merken volgen - Merkrichtlijnen - Messaging in twee richtingen - Mobiele coupons - Mobile Optimization - Personalisatie - Personalisatie van berichten - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Segmentering - Sjabloonbeheer - Social marketing - Third-Party Integrations - Versiebeheer - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden - Workflowbeheer ... en 8 meer functies ## Integraties (90 in totaal) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... en 75 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.nl/directory/32155/all-in-one-marketing/software) - [Lead generation software](https://www.capterra.nl/directory/30963/lead-generation/software) - [CRM-software](https://www.capterra.nl/directory/2/customer-relationship-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3465 reviews) 2. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17619 reviews) 3. [Gmail](https://www.capterra.nl/software/202338/gmail) — 4.8/5 (13425 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2269 reviews) 5. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 november 2025* | Vrije tijd, reizen en toerisme | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Minpunten**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "Worst customer service" — 3.0/5 > **Vladimir** | *11 juni 2024* | Landbouw | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Not much to be honest, maybe how you display the numbers > > **Minpunten**: How various customer agents treated me, like I am mentally disabled > > Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day\! ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 april 2026* | Consumentendiensten | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Minpunten**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 mei 2026* | Marketing en reclame | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Minpunten**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 april 2025* | Detailhandel | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Minpunten**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156699/klaviyo?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/156699/klaviyo) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens