--- description: Ontdek de plus- en minpunten van Klaviyo en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Email marketing software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.nl/software/156699/klaviyo Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156699/klaviyo?page=2) > Klaviyo is een modern marketingplatform dat e-commercemerken in staat stelt om onbeperkte hoogwaardige relaties op te bouwen via e-mail en sociale media. > > Oordeel: score van **4.6/5** door 526 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Klaviyo? Klaviyo bedient voornamelijk e-commercewinkels vanwege de naadloze integratie met platforms zoals Magento, Shopify en WooCommerce. Klaviyo kan ook worden geïntegreerd met B2C- en B2B-bedrijven die op maat gemaakte websites gebruiken. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 526 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Klaviyo - **Locatie**: Boston, VS - **Opgericht**: 2012 ## Commerciële context - **Beginprijs**: US$ 20,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Koreaans, Portugees, Spaans - **Beschikbare landen**: Afghanistan, Amerikaanse Maagdeneilanden, Anguilla, Antigua en Barbuda, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, België, Belize, Bermuda, Bhutan, Britse Maagdeneilanden, Brunei, Cambodja, Canada en 85 meer ## Functies - A/B Testing - Aanpasbare velden - Abonneebeheer - Activiteitendashboard - Autoresponders - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - Drip -campagnes - Dynamische inhoud - E-mailbeheer - E-mailmarketing - E-mails bijhouden - Geautomatiseerde antwoorden - Gegevens importeren en exporteren - Geplande berichtgeving - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantprofielen - Leads beheren - Leads vastleggen - Marketing via meerdere kanalen - Marketingautomatisering - Massa-sms - Meerdere campagnes - Messaging in twee richtingen - Mobiele coupons - Mobile Optimization - Personalisatie - Personalisatie van berichten - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Segmentering - Sjabloonbeheer - Social marketing - Third-Party Integrations - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden ## Integraties (67 in totaal) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Getsitecontrol - GoFundMe Pro - GoTab POS - Gorgias - Help Scout ... en 52 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.nl/directory/32155/all-in-one-marketing/software) - [Lead generation software](https://www.capterra.nl/directory/30963/lead-generation/software) - [CRM-software](https://www.capterra.nl/directory/2/customer-relationship-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3414 reviews) 2. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17580 reviews) 3. [Gmail](https://www.capterra.nl/software/202338/gmail) — 4.8/5 (13353 reviews) 4. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2257 reviews) ## Reviews ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 november 2025* | Vrije tijd, reizen en toerisme | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Minpunten**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "Worst customer service" — 3.0/5 > **Vladimir** | *11 juni 2024* | Landbouw | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Not much to be honest, maybe how you display the numbers > > **Minpunten**: How various customer agents treated me, like I am mentally disabled > > Again, when I ask them nicely to remove another featured they added and we never asked for, I am asked the same questions 3 times in a row and ultimately treated like a robot. Different agents, but same behaviour. And the attitude? It's like they all have a bad day\! ----- ### "Great for eCommerce brands" — 5.0/5 > **Doga** | *16 februari 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. > > **Minpunten**: Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Geverifieerde reviewer** | *18 maart 2026* | Marketing en reclame | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Minpunten**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "AI helped me" — 3.0/5 > **Lataysha** | *6 april 2025* | Detailhandel | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: I like the access aspect, meaning the fact that this is available for anyone to use. > > **Minpunten**: I don’t like how hard it can be to understand how to use it. > > My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. ----- Pagina: 1 / 22\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156699/klaviyo?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/156699/klaviyo) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens