--- description: Ontdek de plus- en minpunten van Klaviyo en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Email marketing software](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.nl/software/156699/klaviyo Pagina: 1 / 23\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156699/klaviyo?page=2) > Klaviyo is een modern marketingplatform dat e-commercemerken in staat stelt om onbeperkte hoogwaardige relaties op te bouwen via e-mail en sociale media. > > Oordeel: score van **4.6/5** door 537 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Klaviyo? Klaviyo bedient voornamelijk e-commercewinkels vanwege de naadloze integratie met platforms zoals Magento, Shopify en WooCommerce. Klaviyo kan ook worden geïntegreerd met B2C- en B2B-bedrijven die op maat gemaakte websites gebruiken. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 537 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Klaviyo - **Locatie**: Boston, VS - **Opgericht**: 2012 ## Commerciële context - **Beginprijs**: US$ 20,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Koreaans, Nederlands, Pools, Portugees, Spaans, Zweeds - **Beschikbare landen**: Afghanistan, Amerikaanse Maagdeneilanden, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, België, Belize, Bermuda, Bhutan, Bolivia, Brazilië, Britse Maagdeneilanden en 98 meer ## Functies - Abonneebeheer - Activiteitendashboard - Beheer van digitale assets - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - Geautomatiseerde antwoorden - Gedeelde inboxes - Gedragsanalyse - Gegevens importeren en exporteren - Geplande berichtgeving - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantprofielen - Lead nurturing - Leads beheren - Leads vastleggen - Marketingautomatisering - Massa-sms - Meerdere campagnes - Merken volgen - Merkrichtlijnen - Messaging in twee richtingen - Mobiele coupons - Mobile Optimization - Personalisatie - Personalisatie van berichten - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Segmentering - Sjabloonbeheer - Social marketing - Third-Party Integrations - Versiebeheer - WYSIWYG-editor - Waarschuwingen/Meldingen - Websitebezoekers bijhouden - Workflowbeheer ... en 8 meer functies ## Integraties (90 in totaal) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... en 75 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.capterra.nl/directory/32155/all-in-one-marketing/software) - [Lead generation software](https://www.capterra.nl/directory/30963/lead-generation/software) - [CRM-software](https://www.capterra.nl/directory/2/customer-relationship-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17676 reviews) 3. [Gmail](https://www.capterra.nl/software/202338/gmail) — 4.8/5 (13521 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" — 5.0/5 > **Kevin** | *14 november 2025* | Vrije tijd, reizen en toerisme | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. > > **Minpunten**: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. > > My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. ----- ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 augustus 2026* | Kleding en mode | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Minpunten**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 april 2026* | Consumentendiensten | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Minpunten**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 augustus 2026* | Gezondheid, wellness en fitness | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Minpunten**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 mei 2026* | Marketing en reclame | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Minpunten**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- Pagina: 1 / 23\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156699/klaviyo?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/156699/klaviyo) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Gestructureerde gegevens