--- description: Ontdek de plus- en minpunten van Optmyzr en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Optmyzr - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [PPC-software](/directory/30967/ppc/software) > [Optmyzr](/software/156308/optmyzr) # Optmyzr Canonical: https://www.capterra.nl/software/156308/optmyzr Pagina: 1 / 9\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156308/optmyzr?page=2) > Snellere en eenvoudigere rapportage, beheer, optimalisatie, auditing en troubleshooting van PPC-accounts. > > Oordeel: score van **4.7/5** door 184 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Optmyzr? Voor search marketing-experts die PPC-campagnes voor hun eigen bedrijf of voor anderen beheren via een bureau of adviesbureau. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.7/5** | 184 Reviews | | Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.8/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.5/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Optmyzr - **Locatie**: Los Altos, VS - **Opgericht**: 2013 ## Commerciële context - **Beginprijs**: US$ 389,00 - **Prijsmodel**: (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Hongaars, Italiaans, Nederlands, Pools, Portugees, Spaans - **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Amerikaanse Maagdeneilanden, Andorra, Angola, Anguilla, Antigua en Barbuda, Argentinië, Armenië, Aruba, Australië, Azerbeidzjan, Bahama’s, Bahrein, Bangladesh, Barbados, Belarus, België en 210 meer ## Functies - Accountwaarschuwingen - Biedingsbeheer - Budgetbeheer - Campagnebeheer - ROI Tracking - Tools voor onderzoek naar trefwoorden - Trefwoorden bijhouden ## Integraties (5 in totaal) - CallRail - Google Ads - Google Analytics 360 - Google Workspace - Meta for Business ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [PPC-software](https://www.capterra.nl/directory/30967/ppc/software) ## Alternatieven 1. [Adalysis](https://www.capterra.nl/software/173311/adalysis) — 4.6/5 (119 reviews) 2. [Quartile](https://www.capterra.nl/software/1014346/quartile) — 4.5/5 (94 reviews) 3. [Semrush](https://www.capterra.nl/software/151962/semrush) — 4.6/5 (2318 reviews) 4. [monday.com](https://www.capterra.nl/software/147657/monday-com) — 4.6/5 (6040 reviews) 5. [Taboola](https://www.capterra.nl/software/156009/taboola) — 4.5/5 (68 reviews) ## Reviews ### "Definitely Worth the Cost if Used Frequently" — 5.0/5 > **Austin** | *3 december 2020* | Marketing en reclame | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: You can really accomplish so much with this software that you couldn't otherwise with the Google Ads interface alone. You can use this software with any account and receive plenty of support from their team. > > **Minpunten**: It's quite expensive but I feel the cost is still worth the price actually. > > It's worth the price tag. I think it should be expensive considering all that it does for you. You should really be a "power user" with this tool. Like all software, it's rather useless if you don't dedicate a significant amount of time to learning and using it on a regular basis. This software, and no other software either, is simply going to make your online advertising work without your human input and time. You have to learn and use this software. Then it's incredibly helpful. ----- ### "Great Tool to Automate Paid Search Management" — 5.0/5 > **Geverifieerde reviewer** | *25 februari 2020* | Marketing en reclame | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool. > > **Minpunten**: Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example) > > We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones. ----- ### "Expensive mistakes" — 2.0/5 > **Fernando** | *5 december 2020* | Informatietechnologie en -diensten | Aanbevelingsscore: 3.0/10 > > **Pluspunten**: The tools to automatize and create campaigns are great, they can save you a lot of time, and if configured correctly can run on autopilot. > > **Minpunten**: The default bids on shopping campaigns are set to either 0.1 or 1, its very easy to skip changing one of these settings and when applying a rule for hundreds of campaigns if instead of 0.01 you set 1 it costs a lot of money. > > The experience is good, but very frustated because they dont change the default bid settings, something I have asked for more than 2 months, in my case it is very complicated to justify using when you can make a mistake because you dont change the default bid and it can cost you thousands of dollars in a few minutes. ----- ### "A solid tool for simplifying PPC management across accounts" — 5.0/5 > **Tushar** | *18 maart 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Saves significant time on optimizations, audits, and campaign creation Strong reporting (especially Shopping and PMax insights) Advanced automation with Rule Engine Easy to manage multiple accounts and track performance in one place > > **Minpunten**: Some tools can feel overwhelming initially due to the depth of functionality, especially when you’re just getting started. It takes a bit of time to fully understand how different features and reports work together, and to confidently apply them across accounts. > > I use Optmyzr daily as part of my workflow, mainly to manage budget pacing and monitor overall account performance across multiple clients. It gives a clear, consolidated view of spend, revenue, and ROAS, which makes decision-making much easier. Since using it, I’ve saved a lot of time on audits, optimizations, and campaign builds. Tools like the PMax Channel Distribution and Shopping Analysis reports are especially useful for deeper insights, while the campaign management features make bulk campaign creation much faster than doing it directly in Google Ads or Microsoft Ads. The Rule Engine is another standout feature, allowing advanced automation that isn’t always possible natively in ad platforms. Overall, it’s helped improve efficiency and made managing multiple accounts at scale much easier. ----- ### "Best PPC Optimization Automator" — 5.0/5 > **Jorge** | *18 augustus 2021* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: One of the most helpful aspects of the tool is that it loads Google Ads data in real-time and the level of connections that it has with Google's API is powerful and accurate. > > **Minpunten**: We have a large portfolio in MSFT, we would like to have more integrations and automation available for this network. > > Optmyzr allows us to create workflows and custom automation to make our work process more efficient. In addition, we have an exceptional support team who is always willing to hear our comments and recommendations and we have the option to submit feature requests. Furthermore, they know PPC, so it is easier and more efficient to talk about strategies, blueprints, and workflows fluently. ----- Pagina: 1 / 9\ Volgende: [Volgende pagina](https://www.capterra.nl/software/156308/optmyzr?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/156308/optmyzr) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Gestructureerde gegevens