Omnisend

Best Email Marketing Software for our Ecommerce Brand!

Opmerkingen: It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

Pluspunten:

Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

Minpunten:

It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

Overwogen alternatieven: Klaviyo en Drip

Redenen om voor Omnisend te kiezen: It's the right tool for the email marketing as other tools, as we are on shopify.

Overgestapt van: Klaviyo en Sendlane

Redenen om over te stappen op Omnisend: It's the best as compared to other tools, and has the same functionalities.

Easy newsletter for shopify customers and not only

Pluspunten:

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Minpunten:

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Overwogen alternatieven: AWeber

Redenen om voor Omnisend te kiezen: MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

Overgestapt van: Mailchimp

Redenen om over te stappen op Omnisend: The ratio between Feature/Cost is advantageous

Not the easiest or most pleasing software

Pluspunten:

The analytics of the campaign are clear.

Minpunten:

Get a lot of messages from their customer service.

Not Certain

Opmerkingen: On the fence. Its reasonbly easy to use, but considering the other players in the market, Im not sure what what kind of return on a monthly basis can be forecasted considering our sub number.

Pluspunten:

It integrated easily as a featured app on Big Commerce.

Minpunten:

As a trial, they only allow 2 emails to go out...this is weak considering the other pay to play options available in the market.

Overwogen alternatieven: Mailchimp

Redenen om voor Omnisend te kiezen: Constant Contact was just overpriced montly considering the open rates and its efficacy up againt Gmails filtering.

Overgestapt van: Constant Contact

Redenen om over te stappen op Omnisend: I was curious about the interface and pricing.

Omnisend Competes with big names at a more affordable price

Opmerkingen: Omnisend was an angel from the sky. It helped me to create great abandoned cart emails and flows. Its intelligence allowed me to create with easiness A/B tests to rapidly find the best sequence to use. My revenue from email sky rocked, not only recovering abandoned carts but also when broadcasting content emails

Pluspunten:

Omnisend has a lot of features. Flow automation for me was is one of the best in the market, you can do almost everything with it. It is a powerful tool for abandoned cart recovery, but also to do cross-sells! It integrates perfectly with Shopify and it only charges you for your active users (the ones that really subscribed to the mailing list and not all your store clients)

Minpunten:

I found it a little bit difficult to work with forms, landing pages, and the email editor. IT is not very easy to work with them and options that are available for forms are a little bit limited. Also, there are some limitations when working and creating customer segments

Overwogen alternatieven: Klaviyo

Redenen om over te stappen op Omnisend: To be true it main reason was the pricing and the fact how Omnisend billed my account.