--- description: Ontdek de plus- en minpunten van Semrush en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.nl/software/151962/semrush Pagina: 1 / 94\ Volgende: [Volgende pagina](https://www.capterra.nl/software/151962/semrush?page=2) > Waar goede marketeers geweldig worden. > > Oordeel: score van **4.6/5** door 2323 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Semrush? Ontworpen voor marketingmanagers in bedrijven van elke omvang die hun online zichtbaarheid op belangrijke kanalen willen optimaliseren en aantrekkelijke inhoud willen creëren voor gebruikers. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 2323 Reviews | | Gebruiksgemak | 4.3/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.2/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Semrush - **Locatie**: Trevose, VS - **Opgericht**: 2008 ## Commerciële context - **Beginprijs**: US$ 139,95 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Chinees, Duits, Engels, Frans, Italiaans, Japans, Koreaans, Portugees, Russisch, Spaans, Turks, Vietnamees - **Beschikbare landen**: Australië, Brazilië, Canada, China, Duitsland, Frankrijk, India, Italië, Japan, Mexico, Nederland, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI Accessibility Audit - AI Visibility Score - AI/machine learning - Aanpasbare rapporten - Aanpasbare sjablonen - Activiteitendashboard - Ad-hocrapportage - Analyse van koppelingen - Auditbeheer - Backlink-beheer - Beheer van meerdere accounts - Bewaking - Bewaking van sociale media - Campagneanalytics - Campagnebeheer - Campagneplanning - Campaign tracking - Competitive Benchmarking - Contentbeheer - Conversies bijhouden - Dashboard - Distributie via meerdere kanalen - Engagement tracking - GEO Optimization - Gebruikersinteractie bijhouden - Gegevens importeren en exporteren - Gegevensvisualisatie - Geotargeting - Kanaalbeheer - Klantenbinding - Marketing Management - Multi-Channel Attribution - Multichannel campagnes - Prestatiemeetwaarden - Rapportage en analyse - Rapportage en statistieken - Response Position Analysis - SEO Audit - SEO-beheer - Samenwerkingstools - Sjabloonbeheer - Taakbeheer - Tools voor onderzoek naar trefwoorden - Trefwoorden bijhouden - URL's inkorten - Visuele analyse - Waarschuwingen/Meldingen - Websiteanalyse - Webverkeerrapportage - Zoekwoordposities bijhouden ... en 25 meer functies ## Integraties (11 in totaal) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - Chatten ## Categorie - [AI Search Visibility](https://www.capterra.nl/directory/34597/ai-search-visibility/software) ## Gerelateerde categorieën - [AI Search Visibility](https://www.capterra.nl/directory/34597/ai-search-visibility/software) - [Competitive intelligence software](https://www.capterra.nl/directory/30539/competitive-intelligence/software) - [SEO-software](https://www.capterra.nl/directory/30931/seo/software) - [AI-marketing tools](https://www.capterra.nl/directory/34136/ai-marketing-tools/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.nl/software/171840/hubspot-marketing) — 4.5/5 (6243 reviews) 2. [Wix](https://www.capterra.nl/software/169007/wix) — 4.4/5 (10725 reviews) 3. [SEO PowerSuite](https://www.capterra.nl/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://www.capterra.nl/software/176340/ahrefs) — 4.7/5 (585 reviews) 5. [AccuRanker](https://www.capterra.nl/software/149278/accuranker) — 4.9/5 (330 reviews) ## Reviews ### "Powerful SEO Tool bit Expensive though" — 5.0/5 > **Rahul** | *5 november 2025* | Computersoftware | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Features like the SEO Writing Assistant, Content Audit, and Topic Research tools seamlessly blend content creation with SEO best practices, making it especially valuable for content marketers. > > **Minpunten**: It's traffic estimates, keyword volumes, or backlink counts can differ from Google Search Console, Ahrefs, or other sources. > > Semrush is widely regarded as one of the most powerful and versatile all-in-one digital marketing platforms available today. Users—from SEO specialists and content marketers to PPC managers and competitive intelligence analysts—often describe their experience as comprehensive, data-rich, and highly actionable, albeit with a learning curve. ----- ### "An Essential Tool for Digital Marketing" — 5.0/5 > **Cristina** | *27 januari 2025* | Logistiek en toeleveringsketen | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Very useful tool for digital marketing\!\! > > **Minpunten**: The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses. > > Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance. ----- ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26 mei 2026* | Design en ontwerp | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Minpunten**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18 december 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Minpunten**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Zero Customer Support, Data Integrity Issues" — 1.0/5 > **Michael** | *18 juni 2026* | Marketing en reclame | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way > > **Minpunten**: Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending. > > I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking. ----- Pagina: 1 / 94\ Volgende: [Volgende pagina](https://www.capterra.nl/software/151962/semrush?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/151962/semrush) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens