--- description: Ontdek de plus- en minpunten van Semrush en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.nl/software/151962/semrush Pagina: 1 / 94\ Volgende: [Volgende pagina](https://www.capterra.nl/software/151962/semrush?page=2) > Waar goede marketeers geweldig worden. > > Oordeel: score van **4.6/5** door 2329 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Semrush? Ontworpen voor marketingmanagers in bedrijven van elke omvang die hun online zichtbaarheid op belangrijke kanalen willen optimaliseren en aantrekkelijke inhoud willen creëren voor gebruikers. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.6/5** | 2329 Reviews | | Gebruiksgemak | 4.3/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.2/5 | Gebaseerd op alle reviews | | Functies | 4.6/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Adobe - **Opgericht**: 1982 ## Commerciële context - **Beginprijs**: US$ 139,95 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Chinees, Duits, Engels, Frans, Italiaans, Japans, Koreaans, Portugees, Russisch, Spaans, Turks, Vietnamees - **Beschikbare landen**: Australië, Brazilië, Canada, China, Duitsland, Frankrijk, India, Italië, Japan, Mexico, Nederland, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI Visibility Score - AI/machine learning - Aanpasbare rapporten - Aanpasbare sjablonen - Activiteitendashboard - Analyse van koppelingen - Backlink-beheer - Beheer van meerdere accounts - Bewaking - Bewaking van sociale media - Campagneanalytics - Campagnebeheer - Campagneplanning - Campaign tracking - Content Gap Analysis - Contentbeheer - Conversies bijhouden - Dashboard - Distributie via meerdere kanalen - Engagement tracking - GEO Optimization - Gebruikersinteractie bijhouden - Gegevens importeren en exporteren - Gegevensverzameling via meerdere kanalen - Gegevensvisualisatie - Kanaalbeheer - Marketing Management - Multichannel campagnes - Prestatiemeetwaarden - Projectbeheer - Prompt Organization - Rapportage en analyse - Rapportage en statistieken - Real-Time Analytics - SEO Audit - Samenwerkingstools - Share of Voice (SoV) - Social marketing - Taakbeheer - Third-Party Integrations - Tijd op site bijhouden - Tools voor onderzoek naar trefwoorden - Trefwoorden bijhouden - URL's inkorten - Visuele analyse - Voor meerdere talen - Websiteanalyse - Websitecontrole - Webverkeerrapportage - Zoekwoordposities bijhouden ... en 28 meer functies ## Integraties (11 in totaal) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - Chatten ## Categorie - [AI Search Visibility](https://www.capterra.nl/directory/34597/ai-search-visibility/software) ## Gerelateerde categorieën - [AI Search Visibility](https://www.capterra.nl/directory/34597/ai-search-visibility/software) - [Competitive intelligence software](https://www.capterra.nl/directory/30539/competitive-intelligence/software) - [SEO-software](https://www.capterra.nl/directory/30931/seo/software) - [AI-marketing tools](https://www.capterra.nl/directory/34136/ai-marketing-tools/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.nl/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) 2. [Wix](https://www.capterra.nl/software/169007/wix) — 4.4/5 (10795 reviews) 3. [SEO PowerSuite](https://www.capterra.nl/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://www.capterra.nl/software/176340/ahrefs) — 4.7/5 (585 reviews) 5. [AccuRanker](https://www.capterra.nl/software/149278/accuranker) — 4.9/5 (330 reviews) ## Reviews ### "Powerful SEO Tool bit Expensive though" — 5.0/5 > **Rahul** | *5 november 2025* | Computersoftware | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Features like the SEO Writing Assistant, Content Audit, and Topic Research tools seamlessly blend content creation with SEO best practices, making it especially valuable for content marketers. > > **Minpunten**: It's traffic estimates, keyword volumes, or backlink counts can differ from Google Search Console, Ahrefs, or other sources. > > Semrush is widely regarded as one of the most powerful and versatile all-in-one digital marketing platforms available today. Users—from SEO specialists and content marketers to PPC managers and competitive intelligence analysts—often describe their experience as comprehensive, data-rich, and highly actionable, albeit with a learning curve. ----- ### "An Essential Tool for Digital Marketing" — 5.0/5 > **Cristina** | *27 januari 2025* | Logistiek en toeleveringsketen | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Very useful tool for digital marketing\!\! > > **Minpunten**: The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses. > > Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance. ----- ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26 mei 2026* | Design en ontwerp | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Minpunten**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Semrush is a must have tool" — 5.0/5 > **Orlando** | *19 juni 2026* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Semrush is the go to tool for any seo research, it has helped grow my clients website seo, and has been a partner tool for years. The data it delivers is a good reflection of where the website stands and for any small business or any size of business is a great tool to have. The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself > > **Minpunten**: Semrush has a lot of strengths but one thing i think they can improve is on the pricing, maybe opening a lower starter price at half thr initial current base plan. > > Overall, semrush has been a grewt companion on my seo journey and I plan to equip it with other tools to use is as my measurement tool for organic results. ----- ### "Misleading 7-Day Refund Policy & Terrible Customer Support. Avoid at All Costs" — 1.0/5 > **abdul** | *26 augustus 2026* | Vervoer/over de weg/per spoor | Aanbevelingsscore: 0.0/10 > > **Pluspunten**: nothing > > **Minpunten**: customer service, transparenty and hiding thier policies > > Do not be fooled by their advertised "7-day money-back guarantee". Semrush I signed up to try out the platform, but after testing it for just one day, I found the interface unnecessarily bloated, confusing, and overly complicated to navigate for basic tasks. Since I was well within the initial 7-day trial window, I immediately reached out to cancel and request my refund based on the policy promoted at signup. Instead of honoring it, their customer service refused my request on the spot. They pulled out obscure, hidden policy exceptions that were never made transparent upfront and flat-out told me: "No, we cannot refund you." When I tried to explain the situation and hold them to their advertised guarantee, support completely rejected and dismissed my concerns. There was zero effort to help, zero accountability, and the customer service representative was completely indifferent. They gladly take your money, hide behind fine print when you try to leave, and provide the absolute worst support when you ask for fair treatment. If you are thinking about testing this tool, be warned: once they have your card details, they will do everything in their power to keep your money, guarantee or not. Save your budget and look elsewhere. ----- Pagina: 1 / 94\ Volgende: [Volgende pagina](https://www.capterra.nl/software/151962/semrush?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/151962/semrush) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens