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Piwik PRO
Wat is Piwik PRO?
Piwik PRO is het eerste privacygerichte alternatief voor Google Analytics. Piwik PRO Analytics Suite is gecreëerd in 2013 en maakt het mogelijk om het gedrag van gebruikers op het web, in de app, met het product en op het intranet bij te houden. Het platform zorgt voor naleving van strenge Europese, Amerikaanse, Chinese en Russische wetten op het gebied van gegevensbescherming, waaronder de AVG en de HIPAA (Health Insurance Portability and Accountability Act).
Wie gebruikt Piwik PRO?
Dit platform helpt organisaties die grote hoeveelheden gegevens verwerken om informatie te verzamelen en door te geven, het klantentraject en de stromen te optimaliseren, zonder strikte lokale privacywetten te overtreden.
Twijfels over Piwik PRO?
Vergelijk met een populair alternatief
Piwik PRO
Reviews over Piwik PRO
Great Alternative to Google Analytics
Opmerkingen: Overall speaking, if I were looking for an alternative to Google Analytics, this would be my first choice. But if you rely heavily, like myself, on Google's tools, you might find easier just to use Google Analytics. Piwik is a lot more transparent, cleaner, easier to use as a standalone tool though.
Pluspunten:
I loved the way information is presented to the users. For some aspects it's way clearer and more intuitive than Google Analytics.
Minpunten:
While Google Analytics belongs to the same ecosystem as many of the other tools (Google Ads, Search Console, remarketing etc) you would use if you work in digital marketing or you need to get an idea on the data related to your website, Piwik doesn't belong and this makes harder integrating it with other tools. Also, I had some issues when using Piwik in terms of impact on loading and data retention (disk usage was growing exponentially when one of my website ramped up).
Ease of use
Opmerkingen: I really like the interface and the data visualization tools.
Pluspunten:
Simple and beautiful interface. You can have all the information about your visitors. I really like to be able to know if a visitor is coming back or if it's his first time visiting my website.
Minpunten:
Creating custom events for particular actions is a little bit limited because you have to classify them in categories and then it's difficult to get stats from those categories
Google Analytics for Data Protectors
Opmerkingen: an Analytics product that complies with EU privacy laws (that's really the primary USP compared to GAnalytics I think)
Pluspunten:
That you can install it on your own server and the data is saved in your own database - you you can comply with privacy and data protection laws (especially in the EU).
Minpunten:
Offers not so many features like Google Analytics, the web UI is quite slow, not so easy to understand how to go beyond standard features, the mobile SDK could be better
Complete analytics platform
Pluspunten:
Piwik pro offers a great solution for all types of business trying to keep up with analytics tools. The tool is complete with an analytics offer, but a consent management platform and a tag management system too. Servers are located in EU, which is GDPR compliant
Minpunten:
The tool is still in roll-out, and some features regarding the tag management system of Piwik can be outdated for big companies
Web analytics solution
Pluspunten:
Privacy protection and it's still possible to store and analyse data while complying with privacy regulations (RGPD). Nice customisation options.
Minpunten:
Needed technical help for the initial set up, so take some time to be confident with it.