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Wat is Segment?

Met Segment is het een fluitje van een cent om gegevens te verzamelen van elk klantencontactpunt en die gegevens door te sturen naar elke tool, zonder dat je elke keer een nieuwe API moet leren, testen of implementeren.

Meer dan 15.000 bedrijven, groot of klein, kiezen voor Segment om meer uit hun gegevens te halen.

Wie gebruikt Segment?

Segment komt van pas voor vrijwel elk bedrijf dat cloudservices gebruikt in zijn bedrijfsvoering. Van mobiele apps tot SaaS-startups en zelfs fysieke winkels.

Segment Software - 1
Segment Software - 2
Segment Software - 3
Segment Software - 4

Twijfels over Segment? Vergelijk met een populair alternatief

Segment

Segment

4,6 (71)
US$ 120,00
maand
Gratis versie
Gratis proefversie
50
84
4,5 (71)
4,1 (71)
4,3 (71)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
Geen prijsinformatie gevonden
Gratis versie
Gratis proefversie
194
26
4,0 (18.237)
4,0 (18.237)
4,1 (18.237)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

Andere goede alternatieven voor Segment

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Gedeelde contacten
Klanten volgen
Voor salesteams/-organisaties
Amplitude
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Conversies bijhouden
Engagement tracking
Gegevensvisualisatie
Heap
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Dataconnectors
Gegevensvisualisatie
Rapportage en analyse
Workato
Functies met hoogste score
Meerdere gegevensbronnen
Rapportage en analyse
Workflowbeheer
Mixpanel
Functies met hoogste score
Gegevensvisualisatie
Rapportage en analyse
Volgen en analyseren van gebruik
Google Analytics 360
Functies met hoogste score
Conversies bijhouden
Gegevensvisualisatie
Rapportage en analyse
Scal-e
Functies met hoogste score
Voor dit product zijn geen functies beoordeeld door reviewers.
Improvado
Functies met hoogste score
Beheer van gegevensopslag
Databaseconversie
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K2View
Functies met hoogste score
Aanpasbare sjablonen
Contactendatabase
Integraties van derden

Reviews over Segment

Gemiddelde score

In totaal
4,6
Gebruiksgemak
4,5
Klantenservice
4,3
Functies
4,6
Prijs-kwaliteitverhouding
4,1

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Reviews zoeken op score

5
70%
4
27%
3
1%
1
1%
Guido
Guido
Digital Media Manager in Italië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

All the info you need. In a snap!

5,0 3 jaar geleden

Pluspunten:

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Minpunten:

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Lewis
Lewis
Director of Operations in VS
Geverifieerde LinkedIn-gebruiker
Chemicaliën, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

This CDP is great if you have a plug & play website, more tricky if you have a custom built website.

4,0 3 jaar geleden

Opmerkingen: The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.

Pluspunten:

Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Minpunten:

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

Or
Or
CTO and Co-founder in
Geverifieerde LinkedIn-gebruiker
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer
Bron: GetApp

Data loss and bad customer support

1,0 8 jaar geleden

Opmerkingen: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pluspunten:

Reduce the amount of code that handles analytics and tracking No real alternative

Minpunten:

Unreliable. Bad customer support.

Andres
Senior Software Engineer in Australië
Gezondheid, wellness en fitness, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Flexible user analytics

5,0 3 maanden geleden

Opmerkingen: We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.

Pluspunten:

Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.

Minpunten:

Some capabilities around the events API is not immediately apparent until you get deeper into it.

Jonny
Jonny
Head of Sales Operations in VK
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Segment - The Data Layer to Have

5,0 4 jaar geleden

Opmerkingen: Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pluspunten:

Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Minpunten:

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.