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VWO Testing
Wat is VWO Testing?
VWO is een toonaangevend website-optimalisatie- en testplatform dat door meer dan 4000 merken in 90 landen wordt gebruikt om webactiviteiten te analyseren en conversies te verhogen. Bedrijven zoals Microsoft, Dominos, Career Builder en het Amerikaanse Rode Kruis gebruiken VWO om te begrijpen hoe bezoekers omgaan met hun website-eigenschappen. VWO is een eenvoudig maar zeer effectief platform met A/B-testen, split-testen, gerichte advertenties, personalisatie, websitebeoordelingen en heatmaps.
Wie gebruikt VWO Testing?
Voor online detailhandelaars, SaaS-bedrijven, reissites, media/uitgeverijen, entertainmentwebsites, sites in de gezondheidszorg en agentschappen die deze industrieën van dienst zijn.
Twijfels over VWO Testing?
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VWO Testing
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Reviews over VWO Testing
Happy customer for 15+ years!
Opmerkingen: Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great.
Pluspunten:
VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor.
Minpunten:
I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors.
Eerder overwogen alternatieven:
VWO Review from Digital Marketing Expert
Opmerkingen: Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO.
Pluspunten:
VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently.
Minpunten:
The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance.
It's worth "trying"
Opmerkingen: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).
Pluspunten:
1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests
Minpunten:
There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.
Reactie Wingify
5 jaar geleden
Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at [email protected] and I will be happy to help. - Venus from VWO
Well worth the investment!
Opmerkingen: VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.
Pluspunten:
VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.
Minpunten:
VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.
Reactie Wingify
5 jaar geleden
Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at [email protected]. - Venus from VWO
Eerder overwogen alternatieven:
Exceptional detail in data and tracking research to insights
Opmerkingen: We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.
Pluspunten:
I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests
Minpunten:
I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running
Reactie Wingify
5 jaar geleden
Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO
