Heap

Opmerkingen: It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Pluspunten: The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Minpunten: It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Opmerkingen: Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Pluspunten: Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Minpunten: I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Pluspunten: The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

Minpunten: It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

Opmerkingen: Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Pluspunten: The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did.

Minpunten: Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

Opmerkingen: Now I really know what are my users doing on my website.

Pluspunten: I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

Minpunten: In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers.