TapClicks

Opmerkingen: TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Pluspunten: The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Minpunten: As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

Opmerkingen: We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Pluspunten: It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

Minpunten: I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Opmerkingen: Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.

Pluspunten: Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.

Minpunten: The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.

Opmerkingen: Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business

Pluspunten: It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Minpunten: Needs more integrations with other CRM's such as Ontraport and Infusionsoft

Opmerkingen: Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.

Pluspunten: Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report

Minpunten: Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.