TapClicks

Opmerkingen: TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Pluspunten: The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Minpunten: As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

Opmerkingen: Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.

Pluspunten: We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.

Minpunten: It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.

Opmerkingen: Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business

Pluspunten: It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Minpunten: Needs more integrations with other CRM's such as Ontraport and Infusionsoft

Opmerkingen: We use it, but we are currently in the market for a more robust analytics platform.

Pluspunten: Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.

Minpunten: I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.

Opmerkingen: Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.

Pluspunten: Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report

Minpunten: Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.