WebEngage

Opmerkingen: - Customer re-targeting
- Promoting flash sales to a large TG
- Personalized communication

Pluspunten: - Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

Pluspunten: We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Minpunten: UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

Opmerkingen: We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Pluspunten: Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Minpunten: The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Opmerkingen: We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Pluspunten: Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Minpunten: I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Opmerkingen: Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pluspunten: User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Minpunten: The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app