--- description: Ontdek de plus- en minpunten van Adobe Campaign en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Campaign - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Campagne management software](/directory/30012/campaign-management/software) > [Adobe Campaign](/software/135159/adobe-campaign) # Adobe Campaign Canonical: https://www.capterra.nl/software/135159/adobe-campaign Pagina: 1 / 9\ Volgende: [Volgende pagina](https://www.capterra.nl/software/135159/adobe-campaign?page=2) > Oplossing voor het ontwikkelen van marketing-datamarts en het beheren van direct marketing campagnes via meerdere kanalen. > > Oordeel: score van **4.4/5** door 186 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Adobe Campaign? Adobe Campaign is ontworpen voor elk bedrijf dat de uitvoering van mobiele, sociale, e-mail en offline campagnes wil automatiseren. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.4/5** | 186 Reviews | | Gebruiksgemak | 4.0/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.0/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.0/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Adobe - **Opgericht**: 1982 ## Commerciële context - **Prijsmodel**: (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Engels - **Beschikbare landen**: Verenigde Staten ## Functies - A/B Testing - Aanpasbare velden - Abonneebeheer - Autoresponders - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Dashboard - Door gebeurtenissen geactiveerde acties - Drip -campagnes - Dynamische inhoud - E-mailmarketing - Engagement tracking - Interactie bijhouden - Kanaalbeheer - Lead nurturing - Leaddistributie - Leadkwalificatie - Leads beheren - Leads genereren - Leads vastleggen - Leadsegmentering - Marketing via meerdere kanalen - Marketingautomatisering - Meerdere campagnes - Mobile Optimization - Multichannel campagnes - Pipelinebeheer - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Samenwerkingstools - Segmentering - Sjabloonbeheer - Social marketing - Third-Party Integrations - WYSIWYG-editor - Websitebezoekers bijhouden - Workflowbeheer ## Integraties (8 in totaal) - ClickTale - Email on Acid - Invoca - Litmus - Oracle CRM On Demand - Smartling - Tableau - XM for Strategy & Research ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - 24/7 (contact met medewerker) - Chatten ## Categorie - [Campagne management software](https://www.capterra.nl/directory/30012/campaign-management/software) ## Gerelateerde categorieën - [Campagne management software](https://www.capterra.nl/directory/30012/campaign-management/software) - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Lead management software](https://www.capterra.nl/directory/30017/lead-management/software) - [Brand management software](https://www.capterra.nl/directory/30531/brand-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3413 reviews) 2. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17576 reviews) 3. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.nl/software/171840/hubspot-marketing) — 4.5/5 (6221 reviews) ## Reviews ### "Unleash Campaign Brilliance" — 4.0/5 > **Pamela** | *21 oktober 2024* | Financiële dienstverlening | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building. > > **Minpunten**: The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible. > > Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time. ----- ### "Good user interface for day to day marketing campaigns" — 4.0/5 > **Steven** | *13 februari 2025* | Mediaproductie | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content. > > **Minpunten**: Workflows are a little complicated to set up > > Positive overall, have enjoyed using it for last few years. ----- ### "Great for campaign management, analytics should be improved" — 3.0/5 > **Geverifieerde reviewer** | *16 december 2022* | Luxeartikelen en sieraden | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks. > > **Minpunten**: The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics) > > Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools ----- ### "usefull tool for my company\!" — 5.0/5 > **giselle** | *29 juni 2021* | Design en ontwerp | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience. > > **Minpunten**: for some of my collaborators was difficult at the beginning but it's worth it > > we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails. ----- ### "It is like a Pro tool for Content Marketing Business online" — 5.0/5 > **Ade** | *1 februari 2022* | Informatietechnologie en -diensten | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers. > > **Minpunten**: The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results > > This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze. ----- Pagina: 1 / 9\ Volgende: [Volgende pagina](https://www.capterra.nl/software/135159/adobe-campaign?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/135159/adobe-campaign) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens