Salesforce Marketing Cloud Account Engagement

Great Marketing Tool

Opmerkingen: It has been a decent overall experience

Pluspunten:

The feature I like most is the ease with which we can communicate with our clients, it is easy to send regular updates through the integrated system of Salesforce. Has made marketing efforts that much easier in terms of increasing outreach

Minpunten:

It is not easy to customise reports on the software. That is one feature that i dislike.

Unlocking the Power of Customer Data with Salesforce Marketing Cloud Account Engagement

Opmerkingen: Salesforce Marketing Cloud Account Engagement has been great for me. It has helped us increase customer engagement and loyalty to a great extent.The platform's ability to be customized is a feature I adore. We have been able to develop customized and narrowly focused campaigns that have been well received by our clients and resulted in higher engagement rates. We can use the real-time data provided by the analytics and reporting features to make data-driven decisions about our marketing strategies. These features are also very helpful.The ease of use of Salesforce Marketing Cloud Account Engagement is another feature I enjoy. It is simple to use and navigate, despite having so many options and features. We were able to use the platform to its full potential and were able to get up and running fairly quickly.

Pluspunten:

I have to say that the most thing I like about Salesforce Marketing Cloud Account Engagement is that it gives me a complete view of how our customers are interacting with each of our channels. I can easily measure their behavior, determine which campaigns are most popular with them, and adjust our content and messaging accordingly.One personal experience that stands out is when we used Salesforce Marketing Cloud Account Engagement to run a targeted email campaign. We were able to make data-driven decisions regarding future campaigns because the analytics and reporting features showed us which emails had the highest open rates and click-through rates. It was wonderful to see how our efforts were affecting customers' experiences with our brand in real time and to know that we were making a difference.In general, I believe that Salesforce Marketing Cloud Account Engagement is a useful tool for marketers who want to increase customer engagement and loyalty.

Minpunten:

To be honest, the fact that Salesforce Marketing Cloud Account Engagement can occasionally be somewhat overwhelming is the feature that I find least appealing. It can take some time to get used to using all of the features and options because there are so many of them.When we first started using Salesforce Marketing Cloud Account Engagement, one personal experience comes to mind. We had a lot of questions about how to use certain features, so we had to learn and play around a lot. It required a long time to find a workable pace, however when we did, we viewed the stage as unbelievably strong and supportive.In spite of the underlying expectation to learn and adapt, I would in any case energetically prescribe Salesforce Marketing Cloud Account Engagement to any advertiser hoping to further develop client commitment and dependability. The advantages far outweigh any minor issues we might have had.

It offers more than it can handle. Terrible support. Way too expensive.

Opmerkingen: We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Pluspunten:

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Minpunten:

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

A Powerful Marketing Solution But Very Expensive

Pluspunten:

The ability to integrate with Salesforce CRM is a major advantage, as it allows businesses to get a complete view of their customers and personalize their marketing messages accordingly.Salesforce Marketing Cloud Account Engagement offers a range of tools for multichannel marketing, including email, social media, mobile, and web.The platform offers advanced segmentation features, allowing businesses to target specific customer segments with tailored marketing messages.The platform offers a range of analytics tools to help businesses measure the effectiveness of their marketing campaigns and make data-driven decisions.

Minpunten:

It can be complex and difficult to navigate, which can make it challenging for new users to get started.The platform is quite expensive, which may make it less accessible to small businesses with limited budgets.Customer support is very slow to respond or not very helpful.

Review of Salesforce Marketing Cloud Account Engagement

Opmerkingen: I am using Salesforce Marketing Cloud Account Engagement for my business and I am very impressed by the powerful features it offers. It allows me to easily create and manage personalized customer journeys, track engagement, segment my audience, and deliver automated messages. The drag and drop interface makes it easy to build complex campaigns, and I am able to customize all of the elements to suit my needs. With the Salesforce Marketing Cloud Account Engagement platform, I can see how successful my campaigns are and make adjustments accordingly. Highly recommended for anyone looking for an intuitive and powerful platform for their marketing efforts.

Pluspunten:

Enables direct access to customer dataProvides insights into customer behaviorOffers custom campaign management toolsMakes it easy to create and manage automated campaignsIncreases customer engagement and loyaltySupports multi-channel marketing campaignsIntegrates with other Salesforce productsOffers an intuitive and user-friendly interface

Minpunten:

Can be difficult for customers to understand the features and capabilities of the platform.Can be expensive to upgrade or add additional features.Limited customization options compared to other marketing platforms.Limited integration options compared to other marketing platforms.