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Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

Wat is Salesforce Marketing Cloud Account Engagement?

Maak kennis met Salesforce Pardot: B2B marketing automation op alom gewaardeerde CRM. Met Pardot kunnen marketing- en verkoopteams samenwerken om kopers te betrekken, deals te sluiten en relaties te laten groeien. Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen.

Wie gebruikt Salesforce Marketing Cloud Account Engagement?

Als je organisatie online marketing gebruikt voor het genereren van leads, ben je waarschijnlijk een goede kandidaat voor marketing automation.

Salesforce Marketing Cloud Account Engagement Software - 1
Salesforce Marketing Cloud Account Engagement Software - 2

Twijfels over Salesforce Marketing Cloud Account Engagement? Vergelijk met een populair alternatief

Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

4,1 (648)
US$ 1.250,00
maand
Gratis versie
Gratis proefversie
114
23
3,8 (648)
3,8 (648)
3,9 (648)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
Geen prijsinformatie gevonden
Gratis versie
Gratis proefversie
87
205
4,4 (4.150)
4,3 (4.150)
4,4 (4.150)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

Andere goede alternatieven voor Salesforce Marketing Cloud Account Engagement

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HubSpot Marketing Hub
Functies met hoogste score
Beheer van e-mailcampagnes
Contactendatabase
Marketingautomatisering
Salesforce Marketing Cloud
Functies met hoogste score
Beheer van e-mailcampagnes
Campagnebeheer
Rapportage en analyse
Marketo Engage
Functies met hoogste score
Beheer van e-mailcampagnes
Campagneplanning
Contactendatabase
Keap
Functies met hoogste score
Beheer van e-mailcampagnes
Bevestigingen/herinneringen
Marketingautomatisering
ActiveCampaign
Functies met hoogste score
Beheer van e-mailcampagnes
E-mailbeheer
Marketingautomatisering
CleverTap
Functies met hoogste score
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SendPulse
Functies met hoogste score
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Reviews over Salesforce Marketing Cloud Account Engagement

Gemiddelde score

In totaal
4,1
Gebruiksgemak
3,8
Klantenservice
3,9
Functies
4,0
Prijs-kwaliteitverhouding
3,8

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Sabal
Sabal
Data & Impact Associate
Geverifieerde LinkedIn-gebruiker
Management non-profit organisaties, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Pardot for Non Profits

4,0 2 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Kate
Kate
Marketing & Account Management in VS
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Pardot delivers on promises

5,0 4 jaar geleden

Opmerkingen: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pluspunten:

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Minpunten:

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Liam
Marketing Manager in VK
Fabricage van elektrische/elektronische producten, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Salesforce Marketing Cloud Account Engagement - Review

4,0 7 maanden geleden

Opmerkingen: It is an essential tool that, although costly, is necessary to grow and scale.

Pluspunten:

It allows us to gather, segment and target leads all in one place.

Minpunten:

Onboarding was lengthy and some staff found it difficult to grasp to begin with.

Ethan
PMO in VK
Financiële dienstverlening, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Salesforce

4,0 2 maanden geleden

Pluspunten:

The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management.

Minpunten:

Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use.

Robert
Robert
Client Relations Manager in VS
Geverifieerde LinkedIn-gebruiker
Mediaproductie, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

It offers more than it can handle. Terrible support. Way too expensive.

2,0 6 jaar geleden

Opmerkingen: We were able to update designs for emails and landing pages (with limited selection) but deliverability suffered greatly.

Pluspunten:

There's some good features like email drip campaigns, landing pages and forms but they all have their drawbacks. The drip campaigns we found were never getting delivered and going to spam, no one ever opened the emails. The landing pages only provide 4 or 5 designs and only one of them is even possibly usable. You'll need to code your own. The forms are extremely complicated, I've been using for a few years and I still have no idea how to customize them to improve the designs. Basically just too complicated all around. I don't have any pros really, anything good I can find a con for. Don't get fooled into buying this software.

Minpunten:

We purchased Pardot on a three year contract expecting much more than we were given. We are a news publication that sends out daily alerts that our customers pay for and were told by their sales team this was the best email delivery software out there - obviously we know they all say that but this software isn't even close. Pardot purchased Exact Target and sends out of their email. Exact Target is one of the most filtered spam filters no so it's almost impossible to get emails sent through to any customers if they have even a shred of spam filtering set up. We have had to work with hundreds of subscribers to mark our emails as a safe sender through IP and Domain whitelisting and sometimes that doesn't even work. That and they fact that the reporting and features in many ways have no flexibility make this software very frustrating for us. In the beginning we were provided a chat function to contact support and found that there wasn't really much they could do for us other than redirect us to links that did not fix our problems - this would end up turning into a ticket that would rarely be resolved. After about a year they did away with the chat function altogether and told us if we want it back we need to pay an extra per month. This is already an EXTREMELY expensive software so for them to turn their back on us for another money grab was a spit in the face. We're done with them and looking forward to the contract expiring early next year.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Only for big companies

4,0 3 maanden geleden

Pluspunten:

You can build everything you dream of in Salesforce Marketing Cloud. The Journey module is amazing and Automation Studio is very powerful. Rest assure, you will be able to build any user story.

Minpunten:

Ver expensive. It's not just the tool, but the launch, implementation, and Salesforce partner (or an in-house team of 4-5 experts) to get the most of the tool. Not for new or small companies that can't afford a learning curve of 4-6 months to launch and keep the Salesforce partner or dedicated in-house team to implementation and maintenance.