--- description: Ontdek de plus- en minpunten van Salesforce Marketing Cloud Account Engagement en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Account Engagement - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud Account Engagement](/software/134593/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.capterra.nl/software/134593/pardot Pagina: 1 / 27\ Volgende: [Volgende pagina](https://www.capterra.nl/software/134593/pardot?page=2) > Maak kennis met Salesforce Pardot: B2B marketing automation op alom gewaardeerde CRM. Met Pardot kunnen marketing- en verkoopteams samenwerken om kopers te betrekken, deals te sluiten en relaties te laten groeien. Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen. > > Oordeel: score van **4.1/5** door 650 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Salesforce Marketing Cloud Account Engagement? Als je organisatie online marketing gebruikt voor het genereren van leads, ben je waarschijnlijk een goede kandidaat voor marketing automation. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.1/5** | 650 Reviews | | Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 3.8/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.8/5 | Gebaseerd op alle reviews | | Functies | 4.0/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 70% | (7/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Salesforce - **Locatie**: San Francisco, VS - **Opgericht**: 2003 ## Commerciële context - **Beginprijs**: US$ 1.250,00 - **Prijsmodel**: (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Linux (desktop), Android (mobiel) - **Ondersteunde talen**: Engels - **Beschikbare landen**: Australië, Canada, China, Filipijnen, India, Indonesië, Maleisië, Singapore, Taiwan, Thailand, Verenigd Koninkrijk, Verenigde Staten, Vietnam ## Functies - Aanpasbare formulieren - Abonneebeheer - Activiteitendashboard - Autoresponders - Beheer van salesactiviteit - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Dashboard - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - Formulierbeheer - Formulieren maken en ontwerpen - Gegevensvisualisatie - Interactie bijhouden - Kanaalbeheer - Klantendatabase - Klantensegmenten - Lead nurturing - Leaddistributie - Leadmeldingen - Leads beheren - Leads genereren - Marketingautomatisering - Mobile Optimization - Multi-Channel Attribution - Online formulieren - Prestatiemeetwaarden - ROI Tracking - Rapportage en analyse - Segmentering - Sjabloonbeheer - Slepen en neerzetten - Social marketing - Third-Party Integrations - Verkooprapporten - WYSIWYG-editor - Waarschuwingen/Meldingen - Websiteanalyse - Websitebezoekers bijhouden - Workflow Automation - Workflowbeheer ... en 14 meer functies ## Integraties (20 in totaal) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData.AI - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... en 5 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - Chatten ## Categorie - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Campagne management software](https://www.capterra.nl/directory/30012/campaign-management/software) - [Lead generation software](https://www.capterra.nl/directory/30963/lead-generation/software) - [Email software](https://www.capterra.nl/directory/30553/email-management/software) - [Formulierautomatisering](https://www.capterra.nl/directory/10023/forms-automation/software) ## Alternatieven 1. [HubSpot CRM](https://www.capterra.nl/software/152373/hubspot-crm) — 4.5/5 (4470 reviews) 2. [Salesforce Sales Cloud](https://www.capterra.nl/software/61368/salesforce) — 4.4/5 (18790 reviews) 3. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2565 reviews) 4. [noCRM](https://www.capterra.nl/software/132752/you-don-t-need-a-crm) — 4.6/5 (492 reviews) 5. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17643 reviews) ## Reviews ### "Pardot delivers on promises" — 5.0/5 > **Kate** | *29 september 2020* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works. > > **Minpunten**: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing. > > Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times. ----- ### "A fine Marketing Orchestration tool for ABM marketers" — 4.0/5 > **Sarah** | *1 juni 2026* | E-learning | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. It works fairly seamlessly with Salesforce and the initial integration is not too complex. Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. > > **Minpunten**: UI feels old and outdated. No native connection for Form Assembly (though a form handler is available). No out of the box connections to Campaign members. Marketing attribution logic is confusing. > > I have experience in Oracle Eloqua, SF Marketing Cloud Advanced, and SF Marketing Cloud Engagement. I find MCAE (Pardot) to be easier to understand and deploy campaigns than it's sisters in the Salesforce marketing product line. Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy. Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years. ----- ### "A huge potential" — 3.0/5 > **Chiara** | *27 april 2025* | Gezondheid, wellness en fitness | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: The tool has a lot of potential but many things that make it non user friendly > > **Minpunten**: I hate that contacts and accounts cannot be deleted and reports are not the best. > > I must say that this could have to do with the way it was set up in my company ----- ### "SalesForce MC makes your life easier" — 5.0/5 > **Simon** | *5 november 2025* | Financiële dienstverlening | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. > > **Minpunten**: What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. > > Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. ----- ### "Boosting a business with Pardot" — 5.0/5 > **Muhammad Daud** | *19 juli 2022* | Financiële dienstverlening | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy. > > **Minpunten**: Pardot is quite expensive and really advance to manage. > > Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses. ----- Pagina: 1 / 27\ Volgende: [Volgende pagina](https://www.capterra.nl/software/134593/pardot?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/134593/pardot) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens