Pardot

Pardot

door Salesforce

Wie gebruikt Pardot?

Als je organisatie online marketing gebruikt voor het genereren van leads, ben je waarschijnlijk een goede kandidaat voor marketing automation.

Wat is Pardot?

Maak kennis met Salesforce Pardot: B2B marketing automation op alom gewaardeerde CRM. Met Pardot kunnen marketing- en verkoopteams samenwerken om kopers te betrekken, deals te sluiten en relaties te laten groeien. Het leadbeheer van Pardot biedt CRM-integratie, e-mailmarketing, lead nurturing, lead scoring en rendementrapportage om marketing- en verkoopteams te helpen samenwerken om verkoopleads te genereren en te kwalificeren, verkoopcycli te verkorten en marketingrendement te volgen.

Pardot - Details

Salesforce

http://www.pardot.com

Opgericht in 2007

Pardot - Prijsoverzicht

Pardot heeft geen gratis versie en biedt geen gratis proefperiode. Pardot betaalde versie vanaf US$ 1.250,00/maand.

Beginprijs

US$ 1.250,00/maand

Gratis versie

Nee

Gratis proef

Nee

Implementatie

Cloud, SaaS, Web

Training

Persoonlijk

Live online

Webinars

Documentatie

Ondersteuning

Kantooruren

Online

Functies van Pardot

Account-based marketing software
Analyse
Campagnepersonalisati
Doelaccountidentificatie
Engagementbewaking
Klantensegmenten
Lead nurturing
Leadscoring
Tools voor exploratie
Voortgang bijhouden
Contactendatabase
Door gebeurtenissen geactiveerde acties
E-mailmarketing
Kanaalbeheer
Leads beheren
Meerdere campagnes
A/B-tests
Analyse
Formulieren samenstellen
Realtime bewerken
Responsief
SEO-beheer
Sjablonen
Slepen en neerzetten
Contactendatabase
Gegevens importeren en exporteren
Integratie van leaddatabase
Lead nurturing
Leads vastleggen
Leadscoring
Leadsegmentering
Pipelinebeheer
Tools voor exploratie
Verificatie/validatie van leads
A/B-tests
Aanpasbare CTA's
Analyse/ROI volgen
Bestemmingspagina's en webformulieren
Drip -campagnes
Dynamische inhoud
Leadscoring
Sales Intelligence
Segmentering
Social marketing
Websitebezoekers bijhouden
Zoekmachinemarketing

Reviews van Pardot

5 van 522 reviews worden weergegeven

In totaal
4,1/5
Gebruiksgemak
3,8/5
Klantenservice
3,9/5
Functies
4/5
Waar voor je geld
3,7/5
Md masoom R.
Sr. Executive Sales and Research
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 27-7-2019

"Great Marketing Automation platform"

Opmerkingen: My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pluspunten: I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Minpunten: There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

  • Bron van de reviewer 
  • Beoordeeld op 27-7-2019
Geverifieerde reviewer
Creative and Digital Manager
Management non-profit organisaties, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    10/10
  • Bron van de reviewer 
  • Beoordeeld op 7-12-2019

"Pardot Helps us Treat Each Donor as an Individual"

Opmerkingen: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Pluspunten: We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Minpunten: We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

  • Bron van de reviewer 
  • Beoordeeld op 7-12-2019
Charu M.
Account Manager
Marketing en reclame, 13-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    4/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 4-4-2020

"Power-packed Marketing Automation Tool"

Opmerkingen: A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Pluspunten: We get real time activity updates of our prospects from the lead deck functionality Awesome customer support Ease of usage, is highly customisable As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Minpunten: I would say the makers of this product are a little money minded. A lot of functionalities are only available for the PRO users like API access and A/B testing Also, not many integrations are possible using this product

  • Bron van de reviewer 
  • Beoordeeld op 4-4-2020
Geverifieerde reviewer
Marketing Operations Manager
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    2/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    2/5
  • Klantenondersteuning
    1/5
  • Waar voor je geld
    2/5
  • Waarschijnlijkheid van aanbeveling
    3/10
  • Bron van de reviewer 
  • Beoordeeld op 12-12-2019

"Bite the bullet and invest in a better tool"

Opmerkingen: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Pluspunten: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Minpunten: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

  • Bron van de reviewer 
  • Beoordeeld op 12-12-2019
Geverifieerde reviewer
Enterprise Account Executive
Computersoftware, 10.001+ werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    5/5
  • Waarschijnlijkheid van aanbeveling
    9/10
  • Bron van de reviewer 
  • Beoordeeld op 29-1-2020

"Easy to use , great UI and powerful "

Opmerkingen: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Pluspunten: 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI
2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function )
3) slick customer journey canvas that is highly visual
4) fairly priced (in comparison with the other MA vendors)

Minpunten: 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone
2) it would be great if there were more native connectors to it.

  • Bron van de reviewer 
  • Beoordeeld op 29-1-2020