Wat is Cision?
Cision Ltd. (NYSE: CISN) is een toonaangevende wereldwijde leverancier van earned mediabeheersoftware en -diensten aan professionals in public relations en marketingcommunicatie. Met de software van Cision kunnen moderne communicators zich op belangrijke beïnvloeders richten, strategische content verspreiden, en een betekenisvolle impact volgen en meten via tekst en afbeeldingen. Cision heeft meer dan 4000 werknemers met kantoren in 15 landen in Noord- en Zuid-Amerika, EMEA en APAC. Voor meer informatie over de bekroonde producten en service.
Wie gebruikt Cision?
Of je nu een communicatieprofessional of een lid van de media bent, Cision combineert alle elementen die je nodig hebt om je verhaal te vertellen.
Cision - Details
Opgericht in 1867
Cision - Details
Opgericht in 1867
Video's en afbeeldingen van Cision
Vergelijk de kosten van Cision met soortgelijke producten
Cision - implementatie en ondersteuning
- Live online
Functies van Cision
- Aanpasbare rapporten
- Activiteiten volgen
- Beheer van meerdere kanalen
- Beheer van prestaties op sociale media
- Bewaking van sociale media
- Configureerbare waarschuwingen
- Engagement tracking
- Influencers bijhouden
- Integratie van sociale media
- Integraties van derden
- Marketing via meerdere kanalen
- Mobiele waarschuwingen
- Rapportage en statistieken
- Realtime analyse
- Realtime controle
- Realtime gegevens
- Realtime meldingen
- Realtime rapportage
- Realtime updates
- Social advertising
- Sociale media monitoren
- Sociale promotie
- Trefwoorden bijhouden
- Visuele analyse
- Waarschuwingen / Escalatie
Alternatieven voor CisionMeer alternatieven voor Cision
One stop shop for PR professionals
Opmerkingen: Use it as a daily tool for media and influencer outreach.
You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.
Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense
No longer the industry leader for media research
Opmerkingen: Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.
Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.
Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.
Powerful but less relevant
Useful database of media contacts, very helpful in identifying key contacts as we moved into new markets.
Unfortunately, with the changing landscape of journalism and the disappearance of "beat" reporters, the usefulness of the product decreased for us.
Quality of information gathering seems to have gone down
Opmerkingen: We use Cision to monitor media mentions and for their media database
I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.
I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.
An integral tool for social media marketing
Opmerkingen: We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.
There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.
Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.