Campaigner

"Use What You Know"

Opmerkingen: We send a weekly email to 40k users and this program has worked for us for the last 8 years.

Pluspunten: This program was already in use when I joined the company and the learning curve was minimal. It has all the standard templates, contacts, and reports that you would need. Every time I have called customer service, they have been helpful.

Minpunten: Working with the templates can be really finicky. It can be difficult to get it to do what you want at times. It is also not as user friendly as MailChimp, for instance. Their reporting is there but you have to do click more time to get to it and comparing email sends can be annoying the way it's laid out.

"Easy to use!"

Opmerkingen: Any time I've had questions or issues with Campaigner, Customer Support has been able to help. Whether it was a temporary power outage that prevented invites from being delivered to providing the domain/ip to prevent invites from being sent to junk mail. Campaigner makes good to deliver on their promises. I don't dread having to reach out to Customer Support because I know Campaigner will help me every time.

Pluspunten: Being able to pull up old invites and using them as a foundation for new projects makes working on Campaigner very easy. The customization options are not limited and allow me to create unique invites and format them based on project specific needs. The reporting tool is extremely helpful and creating internal reports has never been easier with the stats breakdown (i.e. clicked, opened, delivered, etc.). Overall, a great product and much easier to use than other similar platforms.

Minpunten: I don't always receive test invites. I might get it once in a while but end up always having to send out an actual invite to myself or team member so that I can view what my recipients will see.

"Design with functionality"

Opmerkingen: We are able to automate a portion of our sales process and reach a lot more possible clients in a short amount of time. We are also able to send visually appealing email campaigns to current clients.

Pluspunten: The reason I chose to use Campaigner over all of the other email marketing software companies is because it allowed me to have the option to fully design the email by writing code, but also gave me the ability to design the email using templates and other built in design tools.

Minpunten: One thing that I would change is to make sending reoccurring emails to different lists easier. I find that I wind up copying previous emails just so I can assign a new list of recipients.

"Much to be desired"

Opmerkingen: We understand Campainer is not just an email program, but they don't seem very interested in our suggestions along the way. It's disappointing that in all these years, there hasn't been any kind of redesign for ease of use. At what we are being charged monthly; we are likely going to shop around and see if there is something better matched for our needs, and priced more competitively.

Pluspunten: We use it for simple email blasts to our neighborhood association. We don't use it for marketing campaigns, so therefore do not have the need for some of the functionality available with Campaigner. For our needs it works.

Minpunten: Ease of use. It is not intuitive, and they haven't done any kind of software or GUI redesign since we started using it (6+ years ago).
Making a template should be a lot easier than it is: Creating and editing templates has a lot of old graphic (frames?) technology that makes for a frustrating experience when trying to line up text blocks with headers, footers and images.
Writing an email with attachments should be easier. Having to upload a file/image to the media library, and then importing it into your email is a lot of steps. Instead, allow a person to add a file/image to an email note in the same simple fashion as any other email client works: add a paper clip button and allow us to select the file to add to the note. That seems like it should have been done a long time ago.
Also, if you accidentally remove a person from an email list, you have to call up Campaigner support to get it fixed; you can't manually fix it yourself. Very annoying.

"Commercial Real Estate "

Pluspunten: I like the thought that was put into the little details such as, being able to put in a subject to any email link when linking to an image or text. I appreciate that because our Constant Contact account is very complicated when adding a subject to an email link.

Minpunten: It's a little complicated to use. I've had multiple issues adding and changing minor things to the blast. Sometimes you add a photo and boom its huge and you have to get in there and minimize it; sometimes you have to minimize the width and not the length. It's not as user friendly as Constant contact. The functionality of constant contact is very straightforward and consistent. For example, if you need to add an image somewhere to your blast, just drag the image icon to the area of choice; if you want to add a button, then just drag the button to where you like. We currently use both CC and campaigner and had thought of switching to campaigner which is why we started testing it out but cannot because we are very busy and need to be able to move through setting things up quickly. That's the thing holding us back from switching.