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Hootsuite
Wat is Hootsuite?
Hootsuite is 's werelds meest gebruikte platform voor het beheer van sociale media met meer dan 16 miljoen gebruikers wereldwijd. Het stelt organisaties in staat om sociale mediastrategieën uit te voeren over meerdere netwerken, waaronder Facebook, Instagram, Twitter, Linkedin, Pinterest en YouTube.
Teams kunnen op alle apparaten en binnen alle afdelingen samenwerken in een beveiligde omgeving om sociale mediaprofielen te beheren, contact te onderhouden met klanten en inkomsten te genereren.
Wie gebruikt Hootsuite?
Hootsuite is gericht op het MKB en grote ondernemingen en is het meest gebruikte platform voor het beheer van sociale media, geliefd bij meer dan 16 miljoen mensen over de hele wereld en vertrouwd door meer dan 800 bedrijven uit de Fortune 1000.
Twijfels over Hootsuite?
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Hootsuite
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Reviews over Hootsuite
Stay uptodate with social media posts Effortlessly!
I highly recommend
Opmerkingen: It managed to be one step ahead in my social media strategy by allowing me to easily manage and publish content on multiple social networks from a single interface. The statistical reports are also very complete. However, I missed some features exclusive to the paid version. In summary, for those who are just starting out and mainly use a network, the free version is functional, but to get the most out of it, I recommend having one of the plans that include more advanced tools.
Pluspunten:
I mainly liked the way Hootsuite makes it easy to publish content to multiple social networks on a schedule and in one place. The interface is very intuitive and allows you to create an easy-to-manage content strategy. With their calendars I can plan posts in advance, assign hashtags, and mention users. I also found the dashboard useful, which allows you to see the activity and engagement on each platform, as well as the statistical reports on reach and interaction. It is undoubtedly a great tool for those who must manage several profiles and do not want to constantly publish manually
Minpunten:
What I liked least is that some features such as message alerts are only available on the paid plan. While I understand that it is a way for the company to earn income, for those just starting out with a small budget, those alerts could be useful. Another detail is that the programming does not allow as much flexibility when adjusting publication times when necessary. In general I feel that the free plan is somewhat limited and to get the most out of it it would be better to have the premium versions
Easy-to-use one-stop social media marketing platform - but moving out of budget range
Opmerkingen: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.
Pluspunten:
Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.
Minpunten:
The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.
A useful tool for social media management
Opmerkingen: Hootsuite can be useful for a company that wants to publicize a product on different social networks because it makes it much easier to manage the accounts that you want to link to the tool.
Pluspunten:
The ease and security provided by having several social networks connected in the same place makes their management easier and is useful to know if any product you offer has been made known.
Minpunten:
Hootsuite contains several plans with different prices, which fits a person's budget, but I feel that the packages that offer many tools are very high prices.
Hootsuite is the top software for handling many social media accounts.
Opmerkingen: In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.
Pluspunten:
Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.
Minpunten:
I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.
Eerder overwogen alternatieven:
Best social media management tool
Opmerkingen: Hootsuite is a great social media management platform for social media management and content marketing agencies. It offers a wide range of features that can help save time and manage social media presence effectively.
Pluspunten:
Managing all social media accounts easily from one placePost schedulingThe interface makes it very easy to monitor conversations and respond to themSocial media reporting is much more straightforward compared to each platform individually
Minpunten:
Free plan is very limited and doesn’t give the slightest hint of what the paid plan can do
