Mailchimp

Hopeloos omslachtige tool

Pluspunten:

+ Veel mogelijkheden om mailflows te maken

Minpunten:

- Ongelofelijk omslachtig: alle belangrijke acties zitten onlogisch verstopt achter allerlei onnodige kliks - Traag - Onduidelijke userflow, het is heel makkelijk om een campagne per ongeluk inactief te laten staan - Infantiele restricties op email-adressen toevoegen: als ze al in een lijst zitten, kun je ze niet opnieuw toevoegen, want dat is niet "GDPR" - gaat compleet voorbij aan het feit dat je adressen alleen wil verwijderen en opnieuw wil toevoegen omdat de tool zelf zo hopeloos ineffectief is.

The leading email marketing platform

Opmerkingen: Mailchimp is the email marketing platform our company employs for several customers, we have been using this system for several times now, and it continues to grow always. I find them to be the reference.

Pluspunten:

It does have a nice and friendly user interface Almost any system capable to provide an Opt-In module does have MailChimp integration. There is a lot of literature and information on the web about their system. Good price plans Stand alone system.

Minpunten:

It does not have any free plan without watermark. Most of the time you need a third party integration to make it work properly with WooCommerce

Great for small user lists

Opmerkingen: Very positive to get started, but got expensive quickly and the new user interface is very confusing

Pluspunten:

Free for users just getting acquainted to e-mail marketing, especially those with small e-mail lists it makes a great entry point. Many professional looking templates available, so people do not need teams of people who are both artists and can code.

Minpunten:

The lists get very expensive after you grow past 2,000 subscribers. It almost gets prohibitively expensive for infrequent users that do not use e-mail marketing regularly to generate business.

Mailchimp

Opmerkingen: Overall, Mailchimp was OK, but it was not the best for my business needs.

Pluspunten:

The feature I liked the most was sending out social media posts.

Minpunten:

The features related to the email campaign were very limited. You could only have a certain number of "groups". For some reason, I felt that the software itself was not that easy to use. I was also not able to upload or sync a lot of different templates.

Best Email Marketing Software Available

Opmerkingen: The customer service is outstanding. I was having some trouble developing a campaign and reached out to customer support and got a reply within 10 hours. I was able to resolve my issue quickly. Mailchimp has really become my Go To tool for all things email marketing related and it has touched on other applications, such as developing a killer landing page which actually gets conversions. I also feel that the free version really does give you a lot to start with, but it is easy to outgrow that really fast.

Pluspunten:

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Minpunten:

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.