--- description: Ontdek de plus- en minpunten van Mailchimp en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Email marketing software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.nl/software/110228/mailchimp Pagina: 1 / 705\ Volgende: [Volgende pagina](https://www.capterra.nl/software/110228/mailchimp?page=2) > Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien. > > Oordeel: score van **4.5/5** door 17604 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Mailchimp? Cloudgebaseerde e-mailmarketingoplossing die bedrijven van elke omvang helpt bij het ontwerpen, automatiseren en beheren van marketingcampagnes op verschillende e-mailplatforms, advertentiekanalen en meer, via een uniform dashboard. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.5/5** | 17604 Reviews | | Gebruiksgemak | 4.4/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews | | Functies | 4.4/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Intuit - **Opgericht**: 1983 ## Commerciële context - **Beginprijs**: US$ 13,00 - **Prijsmodel**: (Gratis versie beschikbaar) (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Android (mobiel), iPhone (mobiel), iPad (mobiel) - **Ondersteunde talen**: Duits, Engels, Frans, Italiaans, Portugees, Spaans - **Beschikbare landen**: Australië, Brazilië, Canada, Duitsland, Frankrijk, India, Italië, Portugal, Singapore, Spanje, Verenigd Koninkrijk, Verenigde Staten ## Functies - AI/machine learning - API - Aanbevelingen - Abonneebeheer - Activiteiten volgen - Activiteitendashboard - Autoresponders - Behavioral targeting - Beheer van meerdere accounts - Bestemmingspagina's en webformulieren - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Contactenbeheer - Contentbeheer - Conversies bijhouden - Dashboard - E-mailbeheer - E-mails bijhouden - Geautomatiseerd publiceren - Geautomatiseerde antwoorden - Gedragsanalyse - Geplande berichtgeving - Integratie van sociale media - Interactie bijhouden - Kanaalbeheer - Klantensegmenten - Klantprofielen - Klikken bijhouden - Leads beheren - Leads genereren - Marketingautomatisering - Massa-sms - Mobile Optimization - Multichannel campagnes - Prestatiemeetwaarden - Real-Time Analytics - Real-Time Notifications - Realtime bewerken - Responsive Web Design - Samenwerkingstools - Simple Mail Transfer Protocol (SMTP) - Teammanagement - Voor de verzekeringsbranche - Voorgedefinieerde sjablonen - Waarschuwingen/Meldingen - Websiteanalyse - Websites personaliseren ... en 49 meer functies ## Integraties (210 in totaal) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... en 195 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [CRM-software](https://www.capterra.nl/directory/2/customer-relationship-management/software) - [Campagne management software](https://www.capterra.nl/directory/30012/campaign-management/software) - [Social media marketing tools](https://www.capterra.nl/directory/30781/social-media-marketing/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.nl/software/171840/hubspot-marketing) — 4.5/5 (6230 reviews) 2. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3446 reviews) 3. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.capterra.nl/software/31898/constant-contact) — 4.3/5 (2923 reviews) ## Reviews ### "Great for basics, but too limited for advanced personalization" — 3.0/5 > **Kevin** | *14 november 2025* | Vrije tijd, reizen en toerisme | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: Mailchimp is easy to set up and great for simple newsletters. The user interface is clean, intuitive, and accessible to non-technical users. For small lists and basic campaigns, it works quickly and reliably. > > **Minpunten**: Working as a marketing manager in a travel organization, I quickly ran into limitations. We wanted to send emails on behalf of individual travel agents, with deeper personalization and more complex segmentation. Mailchimp simply couldn’t support the level of customization we needed. Dynamic content is restrictive, multi-step journeys feel limited, and the platform becomes expensive fast when you scale up in contacts or email volume. For organizations that operate with multiple agents or brands, Mailchimp lacks the flexibility and depth required. > > My overall experience started out positive, but as soon as our needs became more advanced, Mailchimp wasn’t able to grow with us. It works well for small businesses or straightforward campaigns, but once you rely heavily on personalization, agent-specific messaging, or more sophisticated data flows, the platform becomes restrictive. Ultimately, it didn’t fit our setup as a travel organization where each agent needs to communicate in their own name. ----- ### "Email is easy with Mailchimp" — 5.0/5 > **Babatunde** | *5 mei 2025* | Marktonderzoek | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Free plan offers the option to use the platform and collect email subscribers using a simple form > > **Minpunten**: Half of my message from my mailing lists started hitting spam after a while > > Mailchimp is amazing for bulk email and newsletter management from small websites. ----- ### "\*\*"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"\*\*" — 5.0/5 > **Geverifieerde reviewer** | *17 augustus 2024* | Landbouw | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently > > **Minpunten**: I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms. > > Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though. ----- ### "For starters and pro's" — 5.0/5 > **Geverifieerde reviewer** | *10 augustus 2020* | Telecommunicatie | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Easy to start with close to zero experience and knowledge of e-mail marketing. I started with a free account and migrated after 6 months to a payed version. You'll receive valuable tips that will help you to improve and professionalize your campaigns. Features like creating landing pages are very useful. > > **Minpunten**: Not that many con's but I personaly dislike the frequent changes in the user interface, menu's and layout. > > Mailchimp is the only platform we use for our B2B email communication. Using the free account we sent out our mailings to 200 subscribers and in two years time we have over 8000 subscribers in de paid version. The paid version offers you more and better statistics and the possibility for branding ( no more Mailchimp logo's in the footer of your email) ----- ### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" — 5.0/5 > **Elton Takudzwa** | *28 april 2026* | Kapitaalmarkten | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners. The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming. > > **Minpunten**: What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code. Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability. > > Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills. In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business. Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account. Overall, my experience has been positive across marketing effectiveness, support quality, and overall value. ----- Pagina: 1 / 705\ Volgende: [Volgende pagina](https://www.capterra.nl/software/110228/mailchimp?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/110228/mailchimp) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens