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Wat is Act-On?

Act-On is een platform voor marketing automation dat innovatie levert waarmee marketeers het beste werk van hun carrière kunnen leveren. Act-On is de enige geïntegreerde werkruimte voor middelgrote bedrijven die tegemoet komt aan de behoeften van de klantervaring, van bewustwording en acquisitie tot retentie en loyaliteit. Met Act-On kunnen marketeers betere bedrijfsresultaten genereren en de CLV maximaliseren.

Wie gebruikt Act-On?

Act-On bedient wereldwijd meer dan 4800 klanten, variërend in grootte (kleine en middelgrote bedrijven, afdelingen van grote ondernemingen) en sector (financiële dienstverlening, gezondheidszorg, productie, onderwijs, technologie).

Act-On Software - 1
Act-On Software - 2
Act-On Software - 3
Act-On Software - 4
Act-On Software - 5

Twijfels over Act-On? Vergelijk met een populair alternatief

Act-On

Act-On

4,3 (256)
US$ 900,00
maand
Gratis versie
Gratis proefversie
99
48
4,1 (256)
3,9 (256)
4,3 (256)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Prijs-kwaliteitverhouding
Klantenservice
Geen prijsinformatie gevonden
Gratis versie
Gratis proefversie
87
205
4,4 (4.128)
4,3 (4.128)
4,4 (4.128)
Groene beoordelingsbalken geven het winnende product aan, op basis van de gemiddelde beoordeling en het aantal reviews.

Andere goede alternatieven voor Act-On

HubSpot CRM
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Contactenbeheer
Contactendatabase
Leads beheren
HubSpot Marketing Hub
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Marketingautomatisering
Marketo Engage
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Beheer van e-mailcampagnes
Campagneplanning
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Salesforce Marketing Cloud Account Engagement
Functies met hoogste score
Contactendatabase
E-mailmarketing
Marketingautomatisering
Keap
Functies met hoogste score
Beheer van e-mailcampagnes
Bevestigingen/herinneringen
Marketingautomatisering
Marketing 360
Functies met hoogste score
Afsprakenbeheer
Gedragsanalyse
Websitebeheer
ActiveCampaign
Functies met hoogste score
Beheer van e-mailcampagnes
E-mailbeheer
Marketingautomatisering
Wrike
Functies met hoogste score
Configureerbare workflow
Dashboards maken
Enkelvoudige paginaweergave
ActiveDEMAND
Functies met hoogste score
E-mailbeheer
Leads beheren
Marketingautomatisering

Reviews over Act-On

Gemiddelde score

In totaal
4,3
Gebruiksgemak
4,1
Klantenservice
4,3
Functies
4,1
Prijs-kwaliteitverhouding
3,9

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Andrew
Senior Program Manager
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Easy to use, but not our top choice

4,0 2 jaar geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Jared
Jared
Marketing Specialist in VS
Geverifieerde LinkedIn-gebruiker
Machinebouw, 10.000+ werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A very customizable software that allows us to carry out high-level marketing.

5,0 vorig jaar

Opmerkingen: Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.

Pluspunten:

We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.

Minpunten:

Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.

Catherine
Sr. Marketing Manager in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Wonderful Product. Great Value, Amazing Results!

5,0 5 jaar geleden

Opmerkingen: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pluspunten:

Act-On is easy to use and great metrics!

Minpunten:

Nothing I'd change about this software!

Reactie Act-On Software

5 jaar geleden

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Abbie
Abbie
Director of Marketing in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Buyer Beware!! Not a sophisticated system in the least

1,0 6 jaar geleden

Opmerkingen: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pluspunten:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Minpunten:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Lucy
President of Sales in VS
Cosmetica, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Mass marketing approach which is really effective.

4,0 3 maanden geleden

Opmerkingen: Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software.

Pluspunten:

There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly.

Minpunten:

I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far.

Bethany
Marketing Automation Manager in VS
Schoolleiding, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Act-on is an easy to use and robust marketing tool.

5,0 5 jaar geleden

Opmerkingen: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pluspunten:

Most actions are very intuitive and the tool is easy to navigate.

Minpunten:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Reactie Act-On Software

5 jaar geleden

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah