Wie gebruikt deze software?

Act-On bedient wereldwijd meer dan 4800 klanten, variërend in grootte (kleine en middelgrote bedrijven, afdelingen van grote ondernemingen) en sector (financiële dienstverlening, gezondheidszorg, productie, onderwijs, technologie).

Gemiddelde scores

244 beoordelingen
  • In totaal 4.3/5
  • Gebruiksgemak 4.1/5
  • Klantenservice 4.3/5
  • Functies 4.1/5
  • Waar voor je geld 3.9/5

Productgegevens

  • Beginprijs US$ 900,00/maand
    Zie de prijsinformatie
  • Gratis versie Nee
  • Gratis proef Nee
  • Implementatie Cloud, SaaS, Web
  • Training Persoonlijk
    Live online
    Webinars
    Documentatie
  • Ondersteuning 24/7 (contact met medewerker)
    Kantooruren
    Online

Leveranciergegevens

  • Act-On Software
  • https://www.act-on.com
  • Opgericht in 2008

Over Act-On

Act-On is een uitgebreide tool voor marketing automation die een compleet pakket aan toepassingen biedt, waaronder e-mailmarketing, tracking van websitebezoekers, leadbeheer, beheer van sociale media, rapportage en analyses, evenals integraties met webinar- en evenementenplanning.

Act-On biedt tools om campagnes te bouwen en te optimaliseren, leads te genereren, en prospects te scoren en prioriteren. De oplossing is in staat om te integreren met bijna elke leidende CRM die op de markt beschikbaar is.

Functies van Act-On

  • A/B-tests
  • Abonneebeheer
  • Afbeeldingenbibliotheek
  • Autoresponders
  • Beheer van mailinglijsten
  • Bestemmingspagina's en webformulieren
  • CAN SPAM-compliance
  • Door gebeurtenissen geactiveerde e-mail
  • Drip -campagnes
  • Dynamische inhoud
  • Klantenonderzoeken
  • Rapportage en analyse
  • Sjabloonbeheer
  • Voor mobiel geoptimaliseerde e-mails
  • WYSIWYG-e-maileditor
  • A/B-tests
  • Campagnebehee
  • Drip -campagnes
  • Leadmeldingen
  • Leads vastleggen
  • Leadscoring
  • Leadsegmentering
  • Personalisatie
  • Pipelinebeheer
  • Prestatiemeetwaarden
  • A/B-tests
  • Aanpasbare CTA's
  • Analyse/ROI volgen
  • Bestemmingspagina's en webformulieren
  • Drip -campagnes
  • Dynamische inhoud
  • Leadscoring
  • Sales Intelligence
  • Segmentering
  • Social marketing
  • Websitebezoekers bijhouden
  • Zoekmachinemarketing

De nuttigste reviews van Act-On

If you take advantage of all of its features, you will succeed.

Beoordeeld op 6-8-2018
Kelsey D.
Ecommerce Specialist
Financiële dienstverlening, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer 
5/5
In totaal
4/5
Gebruiksgemak
5/5
Functies en functionaliteit
5/5
Klantenondersteuning
4/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Minpunten: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Antwoord van de leverancier

van Act-On Software op 8-8-2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

Meeting goals and driving leads with Act-On

Beoordeeld op 21-5-2019
Ashley S.
Database Administrator
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
4/5
In totaal
4/5
Gebruiksgemak
4/5
Functies en functionaliteit
4/5
Klantenondersteuning
3/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pluspunten: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Minpunten: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Antwoord van de leverancier

van Act-On Software op 22-5-2019

Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

Would Recommend For Basic Marketing Needs

Beoordeeld op 14-1-2020
Sarah H.
Marketing Manager
Horeca, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer 
5/5
In totaal
5/5
Gebruiksgemak
4/5
Functies en functionaliteit
3/5
Klantenondersteuning
3/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease.

Pluspunten: Act-On is an extremely easy to use software. It is mapped out in a user friendly fashion to where you feel you are utilizing as much as possible from the program.

Minpunten: We have encountered a few deliverability issues with sending our email campaigns and I've felt that at times Act-Ons customer service has not always been the most responsible or understanding. They provide help but not necessarily in correlation with the severity of the matter.

Antwoord van de leverancier

van Act-On Software op 6-2-2020

Hi Sarah.
Thanks so much for your feedback. We really appreciate it. I've flagged your deliverability concerns for your Account Manager who can follow up and connect you with our Deliverability Services pros. They should be able to help.
Thanks!
Sarah

Great Automation Program, Especially for SugarCRM Users

Beoordeeld op 25-11-2019
Geverifieerde reviewer
Director of Marketing
Vervoer/over de weg/per spoor, 13-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
5/5
In totaal
5/5
Gebruiksgemak
5/5
Functies en functionaliteit
5/5
Klantenondersteuning
5/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Pluspunten: Great support and product learning program. The integration with our CRM and overall features/ease-of-use was excellent. It was a pleasure working with their team.

Minpunten: I'd like to have more in-person user group opportunities to discuss best practices.

Antwoord van de leverancier

van Act-On Software op 3-12-2019

Thank you so much for the positive feedback! We actually did a user group series this fall (London, Irvine, Chicago) and will do many more in 2020. Hopefully, you can join us in 2020. In the meantime, I would encourage you to leverage Act-On Connect, our customer portal and the vibrant community to share best practices and pose your questions. You can find it here: https://connect.act-on.com/hc/en-us
Cheers!
Sarah

Buyer Beware!! Not a sophisticated system in the least

Beoordeeld op 18-10-2018
Abbie D.
Director of Marketing
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer 
1/5
In totaal
1/5
Gebruiksgemak
1/5
Functies en functionaliteit
1/5
Klantenondersteuning
1/5
Waar voor je geld
Waarschijnlijkheid van aanbeveling:
Niet waarschijnlijk Zeer waarschijnlijk

Opmerkingen: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pluspunten: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Minpunten: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

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