Wie gebruikt Act-On?

Act-On bedient wereldwijd meer dan 4800 klanten, variërend in grootte (kleine en middelgrote bedrijven, afdelingen van grote ondernemingen) en sector (financiële dienstverlening, gezondheidszorg, productie, onderwijs, technologie).

Wat is Act-On?

Act-On is een uitgebreide tool voor marketing automation die een compleet pakket aan toepassingen biedt, waaronder e-mailmarketing, tracking van websitebezoekers, leadbeheer, beheer van sociale media, rapportage en analyses, evenals integraties met webinar- en evenementenplanning.

Act-On biedt tools om campagnes te bouwen en te optimaliseren, leads te genereren, en prospects te scoren en prioriteren. De oplossing is in staat om te integreren met bijna elke leidende CRM die op de markt beschikbaar is.

Act-On - Details

Act-On Software

https://www.act-on.com

Opgericht in 2008

Act-On - Prijsoverzicht

Act-On vanaf US$ 900,00/maand. Act-On heeft geen gratis versie en biedt geen gratis proefperiode. Hieronder vindt u extra prijsinformatie voor Act-On.

Beginprijs

US$ 900,00/maand
Zie de prijsinformatie

Gratis versie

Nee

Gratis proef

Nee

Implementatie

Cloud, SaaS, Web

Training

Persoonlijk

Live online

Webinars

Documentatie

Ondersteuning

24/7 (contact met medewerker)

Kantooruren

Online

Functies van Act-On

Account-based marketing software
Analyse
Campagnepersonalisati
Doelaccountidentificatie
Engagementbewaking
Klantensegmenten
Lead nurturing
Leadscoring
Tools voor exploratie
Voortgang bijhouden
Contactendatabase
Door gebeurtenissen geactiveerde acties
E-mailmarketing
Kanaalbeheer
Leads beheren
Meerdere campagnes
A/B-tests
Abonneebeheer
Afbeeldingenbibliotheek
Autoresponders
Beheer van mailinglijsten
Bestemmingspagina's en webformulieren
CAN SPAM-compliance
Door gebeurtenissen geactiveerde e-mail
Drip -campagnes
Dynamische inhoud
Klantenonderzoeken
Rapportage en analyse
Sjabloonbeheer
Voor mobiel geoptimaliseerde e-mails
WYSIWYG-e-maileditor
A/B-tests
Analyse
Formulieren samenstellen
Realtime bewerken
Responsief
SEO-beheer
Sjablonen
Slepen en neerzetten
A/B-tests
Campagnebehee
Drip -campagnes
Leadmeldingen
Leads vastleggen
Leadscoring
Leadsegmentering
Personalisatie
Pipelinebeheer
Prestatiemeetwaarden
Dashboard
Gegevensextractie
Lead nurturing
Leaddistributie
Leadkwalificatie
Leadmeldingen
Leadscoring
Online formulieren
Scannen van vistekaartjes/-badges
Bezoekers-id
Contacten importeren en exporteren
Contacten ontdekken
Integratie van leaddatabase
Lead nurturing
Leads vastleggen
Leadscoring
Leadsegmentering
Pipelinebeheer
Tools voor exploratie
Bronnen bijhouden
Campagnebehee
Interactie bijhouden
Lead nurturing
Leaddistributie
Leads vastleggen
Leadscoring
Leadsegmentering
Pipelinebeheer
Tools voor exploratie
A/B-tests
Aanpasbare CTA's
Analyse/ROI volgen
Bestemmingspagina's en webformulieren
Drip -campagnes
Dynamische inhoud
Leadscoring
Sales Intelligence
Segmentering
Social marketing
Websitebezoekers bijhouden
Zoekmachinemarketing

Reviews van Act-On

5 van 245 reviews worden weergegeven

In totaal
4.3/5
Gebruiksgemak
4.1/5
Klantenservice
4.3/5
Functies
4.1/5
Waar voor je geld
3.9/5
Kelsey D.
Ecommerce Specialist
Financiële dienstverlening, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
  • Totaalscore
    5/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    5/5
  • Waar voor je geld
    4/5
  • Waarschijnlijkheid van aanbeveling
    6/10
  • Bron van de reviewer 
  • Beoordeeld op 6-8-2018

"If you take advantage of all of its features, you will succeed. "

Pluspunten: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Minpunten: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Antwoord van de leverancier

van Act-On Software op 8-8-2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

  • Bron van de reviewer 
  • Beoordeeld op 6-8-2018
Ashley S.
Database Administrator
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    4/5
  • Gebruiksgemak
    4/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    4/5
  • Waar voor je geld
    3/5
  • Waarschijnlijkheid van aanbeveling
    8/10
  • Bron van de reviewer 
  • Beoordeeld op 21-5-2019

"Meeting goals and driving leads with Act-On"

Opmerkingen: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pluspunten: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Minpunten: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Antwoord van de leverancier

van Act-On Software op 22-5-2019

Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

  • Bron van de reviewer 
  • Beoordeeld op 21-5-2019
Geverifieerde reviewer
Director of Digital Marketing
Horeca, 13-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    3/5
  • Functies en functionaliteit
    5/5
  • Klantenondersteuning
    Zonder beoordeling
  • Waar voor je geld
    Zonder beoordeling
  • Waarschijnlijkheid van aanbeveling
    7/10
  • Bron van de reviewer 
  • Beoordeeld op 25-2-2020

"Great but with a learning curve"

Opmerkingen: It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Pluspunten: This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Minpunten: Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.

  • Bron van de reviewer 
  • Beoordeeld op 25-2-2020
Sarah H.
Marketing Manager
Horeca, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
  • Totaalscore
    5/5
  • Gebruiksgemak
    5/5
  • Functies en functionaliteit
    4/5
  • Klantenondersteuning
    3/5
  • Waar voor je geld
    3/5
  • Waarschijnlijkheid van aanbeveling
    7/10
  • Bron van de reviewer 
  • Beoordeeld op 14-1-2020

"Would Recommend For Basic Marketing Needs "

Opmerkingen: Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease.

Pluspunten: Act-On is an extremely easy to use software. It is mapped out in a user friendly fashion to where you feel you are utilizing as much as possible from the program.

Minpunten: We have encountered a few deliverability issues with sending our email campaigns and I've felt that at times Act-Ons customer service has not always been the most responsible or understanding. They provide help but not necessarily in correlation with the severity of the matter.

Antwoord van de leverancier

van Act-On Software op 6-2-2020

Hi Sarah.
Thanks so much for your feedback. We really appreciate it. I've flagged your deliverability concerns for your Account Manager who can follow up and connect you with our Deliverability Services pros. They should be able to help.
Thanks!
Sarah

  • Bron van de reviewer 
  • Beoordeeld op 14-1-2020
Abbie D.
Director of Marketing
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
  • Totaalscore
    1/5
  • Gebruiksgemak
    1/5
  • Functies en functionaliteit
    1/5
  • Klantenondersteuning
    1/5
  • Waar voor je geld
    1/5
  • Waarschijnlijkheid van aanbeveling
    0/10
  • Bron van de reviewer 
  • Beoordeeld op 18-10-2018

"Buyer Beware!! Not a sophisticated system in the least"

Opmerkingen: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pluspunten: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Minpunten: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

  • Bron van de reviewer 
  • Beoordeeld op 18-10-2018