--- description: Ontdek de plus- en minpunten van Act-On en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Act-On - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [Act-On](/software/103468/act-on) # Act-On Canonical: https://www.capterra.nl/software/103468/act-on Pagina: 1 / 12\ Volgende: [Volgende pagina](https://www.capterra.nl/software/103468/act-on?page=2) > Act-On is een marketingplatform dat persoonlijke en doelgerichte multi-channel marketing bevordert. Het is in te zetten voor betere inbound en outbound marketing. > > Oordeel: score van **4.3/5** door 258 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Act-On? Act-On bedient wereldwijd meer dan 4800 klanten, variërend in grootte (kleine en middelgrote bedrijven, afdelingen van grote ondernemingen) en sector (financiële dienstverlening, gezondheidszorg, productie, onderwijs, technologie). ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.3/5** | 258 Reviews | | Gebruiksgemak | 4.1/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.3/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.9/5 | Gebaseerd op alle reviews | | Functies | 4.1/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Act-On Software - **Locatie**: Portland, VS - **Opgericht**: 2008 ## Commerciële context - **Beginprijs**: US$ 900,00 - **Doelgroep**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Nederlands, Spaans - **Beschikbare landen**: Canada, China, Duitsland, Verenigd Koninkrijk, Verenigde Staten ## Functies - Abonneebeheer - Activiteitendashboard - Bestemmingspagina's en webformulieren - Bewaking van sociale media - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Contactenbeheer - Contactendatabase - Conversies bijhouden - Doelaccountidentificatie - Door gebeurtenissen geactiveerde acties - Drip -campagnes - E-mails bijhouden - Engagement tracking - Gegevens importeren en exporteren - Integratie van sociale media - Interactie bijhouden - Kanaalbeheer - Klantenbinding - Klantensegmenten - Leaddistributie - Leadmeldingen - Leads beheren - Leads genereren - Leads vastleggen - Leadsegmentering - Marketing via meerdere kanalen - Marketingautomatisering - Meerdere campagnes - Mobile Optimization - Online formulieren - Personalisatie - Pipelinebeheer - Priorisering - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Responsive Web Design - Segmentering - Sjabloonbeheer - Slepen en neerzetten - Social marketing - Third-Party Integrations - Verkooprapporten - WYSIWYG-editor - Websitebezoekers bijhouden - Workflowbeheer ... en 9 meer functies ## Integraties (44 in totaal) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... en 29 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Lead Nurturing Software](https://www.capterra.nl/directory/31563/lead-nurturing/software) - [Social media management tools](https://www.capterra.nl/directory/30939/social-media-management/software) - [Campagne management software](https://www.capterra.nl/directory/30012/campaign-management/software) ## Alternatieven 1. [HubSpot Marketing Hub](https://www.capterra.nl/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17677 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "A very customizable software that allows us to carry out high-level marketing." — 5.0/5 > **Jared** | *26 februari 2023* | Machinebouw | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies. > > **Minpunten**: Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support. > > Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software. ----- ### "Mass marketing approach which is really effective." — 4.0/5 > **Lucy** | *25 februari 2024* | Cosmetica | Aanbevelingsscore: 9.0/10 > > **Pluspunten**: There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly. > > **Minpunten**: I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far. > > Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software. ----- ### "A swiss army knife that can do a lot of what you need ... but not everything" — 3.0/5 > **Ben** | *2 oktober 2025* | Computersoftware | Aanbevelingsscore: 5.0/10 > > **Pluspunten**: From proper list segmentation and email campaign automations, asset hosting and landing page, Act-On enables you to do just about everything. And they are making efforts to meet the moment, providing insight into how much email engagement is real. > > **Minpunten**: Nothing is quite easy. Everything is a step or two from intuitive. The landing pages may be drag and drop simple, but at their best they also look like they're from the 2010's. Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email. > > Act-on has been there for our team's marketing efforts. In the course of a year we've run campaigns of all sorts, driven traffic to landing pages and assets, created forms and segmented lists. These marketing efforts have had their ups and downs, and challenges with engagement have been hard to rectify without proper insight. Act-On is a swiss army knife, but it can only deliver so much with a corkscrew, a short blade, and a dull scissors. ----- ### "Meeting goals and driving leads with Act-On" — 4.0/5 > **Ashley** | *21 mei 2019* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level. > > **Minpunten**: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects. > > Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created. ----- ### "Wonderful Product. Great Value, Amazing Results\!" — 5.0/5 > **Catherine** | *7 mei 2019* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Act-On is easy to use and great metrics\! > > **Minpunten**: Nothing I'd change about this software\! > > I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities. ----- Pagina: 1 / 12\ Volgende: [Volgende pagina](https://www.capterra.nl/software/103468/act-on?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/103468/act-on) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens