Wat is Act-On?

Act-On is een uitgebreide tool voor marketing automation die een compleet pakket aan toepassingen biedt, waaronder e-mailmarketing, tracking van websitebezoekers, leadbeheer, beheer van sociale media, rapportage en analyses, evenals integraties met webinar- en evenementenplanning. Act-On biedt tools om campagnes te bouwen en te optimaliseren, leads te genereren, en prospects te scoren en prioriteren. De oplossing is in staat om te integreren met bijna elke leidende CRM die op de markt beschikbaar is.

Wie gebruikt Act-On?

Act-On bedient wereldwijd meer dan 4800 klanten, variërend in grootte (kleine en middelgrote bedrijven, afdelingen van grote ondernemingen) en sector (financiële dienstverlening, gezondheidszorg, productie, onderwijs, technologie).

Act-On Software - 1 Act-On Software - 2 Act-On Software - 3 Act-On Software - 4 Act-On Software - 5

Twijfel je over Act-On? Vergelijk met een populair alternatief

Act-On

4,3 (250)
Act-On
Niet beschikbaar in jouw land
US$ 900,00
maand
Gratis versie
Gratis proefversie
103
48
4,1 (250)
3,9 (250)
4,3 (250)
VS.
Beginprijs
Prijsopties
Functies
Integraties
Gebruiksgemak
Waar voor je geld
Klantenservice
US$ 0,00
Gratis versie
Gratis proefversie
96
205
4,4 (3.587)
4,3 (3.587)
4,4 (3.587)
Waarom krijg ik dit te zien?

Alternatieven voor Act-On

Gesponsord
HubSpot CRM is de 100% gratis, flexibele en intuïtieve CRM waar je verkoopteam dol op zal zijn. Meer informatie over HubSpot CRM
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EngageBay biedt eenvoudige, betaalbare alles-in-één marketingsoftware om leads te verwerven, betrokken te maken, te onderhouden en af te sluiten. Meer informatie over EngageBay
Zoho CRM biedt organisaties een complete oplossing voor de hele levenscyclus van klantenrelatiebeheer. Meer informatie over Zoho CRM
Salesflare is een intelligente CRM voor kleine en middelgrote B2B-bedrijven en startups die meer willen verkopen met minder werk. Meer informatie over Salesflare
Email, social media, direct mail, reporting and more, on demand in one platform. Expand your distributed marketing automation reach.
Krachtige, gebruiksvriendelijke software voor marketing automation die gekwalificeerde leads helpt genereren en marketinguitgaven vertaalt naar omzet.
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Populairste marketingplatform voor het MKB! GRATIS marketingdemo
Saphyte leads in technological disruption with its most advanced and innovative features designed to help your business grow.
Autopilot biedt eenvoudige en visuele marketing automation software.
Het alles-in-één marketingplatform van Mailchimps helpt kleine bedrijven met slimmere marketing, zodat je sneller kunt groeien.
User.com is een geavanceerd marketing- en verkoopsysteem dat helpt bij het automatiseren van gepersonaliseerde communicatie en het stroomlijnen van bedrijfsprocessen.
SAS Customer Intelligence uses analytically driven contextual personalization to help marketers elevate the customer experience.
Easy-to-use marketing automation software helps you to manage your demand generation campaigns and drive sales.
Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.
An advanced Business Management SaaS with all the features you need. Used in 60 countries by 1500 companies for the last 23 years.
Infusionsoft van Keap - voordelig, krachtig alles-in-één-platform voor CRM, verkoop en marketing automation om je bedrijf te laten groeien.

Reviews over Act-On

Gemiddelde score

In totaal
4,3
Gebruiksgemak
4,1
Klantenservice
4,3
Functies
4,1
Waar voor je geld
3,9

Reviews op basis van bedrijfsgrootte (werknemers)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Andrew
Senior Program Manager
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Easy to use, but not our top choice

4,0 6 maanden geleden
Bijschriften in het Nederlands beschikbaar in de videospeler
Scott
Scott
Director of Marketing Operations and Technology in VS
Geverifieerde LinkedIn-gebruiker
Publiceren, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

A Solid Marketing Automation Platform

5,0 4 jaar geleden

Opmerkingen: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pluspunten:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Minpunten:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Reactie Act-On Software

4 jaar geleden

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Catherine
Sr. Marketing Manager in VS
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

Wonderful Product. Great Value, Amazing Results!

5,0 4 jaar geleden

Opmerkingen: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pluspunten:

Act-On is easy to use and great metrics!

Minpunten:

Nothing I'd change about this software!

Reactie Act-On Software

4 jaar geleden

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Abbie
Abbie
Director of Marketing in VS
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Buyer Beware!! Not a sophisticated system in the least

1,0 4 jaar geleden

Opmerkingen: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pluspunten:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Minpunten:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Bethany
Marketing Automation Manager in VS
Schoolleiding, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Overwogen alternatieven:

Act-on is an easy to use and robust marketing tool.

5,0 3 jaar geleden

Opmerkingen: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pluspunten:

Most actions are very intuitive and the tool is easy to navigate.

Minpunten:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Reactie Act-On Software

3 jaar geleden

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah

Kelsey
Kelsey
Ecommerce Specialist in VS
Geverifieerde LinkedIn-gebruiker
Financiële dienstverlening, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

If you take advantage of all of its features, you will succeed.

5,0 4 jaar geleden

Pluspunten:

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Minpunten:

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Reactie Act-On Software

4 jaar geleden

Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah