--- description: Ontdek de plus- en minpunten van Zoho Marketing Automation en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Zoho Marketing Automation - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [Zoho Marketing Automation](/software/1014883/zoho-marketing-automation) # Zoho Marketing Automation Canonical: https://www.capterra.nl/software/1014883/zoho-marketing-automation Pagina: 1 / 2\ Volgende: [Volgende pagina](https://www.capterra.nl/software/1014883/zoho-marketing-automation?page=2) > Zoho Marketing Automation is alles-in-één software voor marketingautomatisering die wordt gebruikt om marketingactiviteiten via meerdere kanalen te beheren > > Oordeel: score van **4.4/5** door 14 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Zoho Marketing Automation? Bedoeld voor bedrijven die hun bedrijf willen laten groeien door middel van marketingautomatisering. Meest geschikt voor marketingleiders die op zoek zijn naar sterke, branchespecifieke expertise en personalisatiemogelijkheden. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.4/5** | 14 Reviews | | Gebruiksgemak | 4.1/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.2/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews | | Functies | 4.5/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Zoho - **Opgericht**: 1996 ## Commerciële context - **Beginprijs**: US$ 19,00 - **Prijsmodel**: (Gratis proef) - **Prijsinformatie**: Ga voor prijsinformatie naar: https://www.zoho.com/marketingautomation/pricing.html - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Arabisch, Bulgaars, Chinees, Deens, Duits, Engels, Frans, Hindi, Hongaars, Indonesisch, Italiaans, Japans, Koreaans, Kroatisch, Nederlands, Oekraïens, Pools, Portugees, Portugees, Russisch, Spaans, Thai, Tsjechisch, Turks, Vietnamees, Zweeds - **Beschikbare landen**: Argentinië, Australië, Bolivia, Brazilië, Canada, Chili, Colombia, Duitsland, Ecuador, Falklandeilanden, Filipijnen, Frankrijk, Frans-Guyana, Guyana, Ierland, India, Italië, Mexico, Nederland, Nieuw-Zeeland en 10 meer ## Functies - A/B Testing - Aanpasbare sjablonen - Aanpasbare velden - Bestemmingspagina's en webformulieren - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campaign tracking - Contactenbeheer - Contentbeheer - Conversies bijhouden - Dashboard - Doelgroeptargeting - Door gebeurtenissen geactiveerde acties - Drip -campagnes - E-mailmarketing - E-mails bijhouden - Engagement tracking - Gegevens importeren en exporteren - Integratie van sociale media - Klantensegmenten - Lead nurturing - Leadkwalificatie - Leads beheren - Leads genereren - Leads vastleggen - Marketingautomatisering - Mobile Optimization - Multi-Channel Attribution - Multi-Touch Attribution (MTA) - Multichannel campagnes - Personalisatie - Prestatiemeetwaarden - Publicatieplanning - ROI Tracking - Rapportage en analyse - Rapportage en statistieken - Reclamebeheer - Segmentering - Sjabloonbeheer - Social marketing - Third-Party Integrations - Toewijzing via meerdere kanalen - WYSIWYG-editor - Websiteanalyse - Websitebezoekers bijhouden - Workflowbeheer - Zoeken/filteren ... en 2 meer functies ## Integraties (33 in totaal) - BULK SMS - Clickatell - Dropbox Business - Eventbrite - Evernote Teams - Google Drive - Google Photos - LinkedIn Sales Navigator - Meta for Business - OneDrive - PayPal - PayPal Commerce Platform - SMS-Magic - Salesforce Platform - Shopify ... en 18 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Content marketing tools](https://www.capterra.nl/directory/30796/content-marketing/software) - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Marketing analyse software](https://www.capterra.nl/directory/31018/marketing-analytics/software) - [Conversie-attributie software](https://www.capterra.nl/directory/31081/marketing-attribution/software) ## Alternatieven 1. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.nl/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert" — 5.0/5 > **Mehandi** | *24 maart 2022* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps. > > **Minpunten**: The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business > > Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again. ----- ### "Useful tool but could be sharper" — 4.0/5 > **Lamia** | *27 december 2023* | Vrije tijd, reizen en toerisme | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: It's easy to incorporate into existing working functionality > > **Minpunten**: It needs more refinement as a marketing automation tool with more options for tagging and crm management > > Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation ----- ### "Good experience with Zoho" — 3.0/5 > **Marian** | *2 mei 2025* | Marketing en reclame | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing. > > **Minpunten**: Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans. > > This is an amazing tool for businesses but you can find better options in the market. ----- ### "My experience with zoho marketing platform" — 4.0/5 > **Rohit** | *1 oktober 2023* | Marketing en reclame | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more. > > **Minpunten**: While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools. > > My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform. ----- ### "Merits and demerits of using Zoho Marketing Automation" — 5.0/5 > **Geverifieerde reviewer** | *20 juli 2022* | Industriële automatisering | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: The software is user friendly and provide best features as compared to others. > > **Minpunten**: i think simulation scenario should be provided to the customers before implementing and using it officially. > > The contact database and zoho email handling are best features to use ----- Pagina: 1 / 2\ Volgende: [Volgende pagina](https://www.capterra.nl/software/1014883/zoho-marketing-automation?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/1014883/zoho-marketing-automation) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fi | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Gestructureerde gegevens