ActiveCampaign reviews

dagelijks gebruik voor digital marketing

Opmerkingen: Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel het soms wat buggy lijkt, is de support erg goed en kun je er snel mee aan de slag.
Bovendien is het duidelijk voordeliger dan de grootste concurrent

Pluspunten:

redelijk eenvoudig in gebruik veel functies niet duur, schaalbaar

Minpunten:

regelmatig zitten er fouten in de software de interface is niet altijd even consistent, soms automatisch opslaan, soms niet.

Activecampaign is heel handig voor marketing

Opmerkingen: Goed

Pluspunten:

Het belangrijkste voordeel is dat ik leads voor HiRO(bedrijf) binnen krijg met een paar instellingen

Minpunten:

Af en toe komen de lijsten door de war en dan gaan mails er 2 keer uit

Vlot mailen naar grote lijst contacten

Pluspunten:

Voor het uitsturen van nieuwsbrieven is dit een handige tool. Het bouwen van een sjabloon gebeurt heel intuïtief en is makkelijk te te passen, ook voor wie geen grafische achtergrond heeft. Bovendien is het gemakkelijk om die nieuwsbrief uit te sturen naar een grote groep mensen door de contactenlijsten.

Minpunten:

Er zitten nog wat bugs in het toevoegen en beheren van contacten.

Fantastic for all online businesses

Opmerkingen: Really great experience: smooth, fast and reliable. I didn't often need assistance but I still found a kind and helpful team.

Pluspunten:

ActiveCampaign I started to find that it is fast, secure, with a great internal user management system. A really nice gem.The system is complete, with a lot of functions and ultra integrable with all services (one of my favorite functions is contact management which, if organized well, becomes truly complete and functional). The management of lists and campaigns is also excellent.

Minpunten:

Apart from the price, which is really very high, I haven't found any major negative points for this software.

Highly recommended, user-friendly, and helpful

Opmerkingen: We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.

Pluspunten:

We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.

Minpunten:

We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.

Customer service is a joke

Pluspunten:

I don't have the budget for HubSpot or similar programs, so Active Campaign it is! It's fine. It will do the basic functions an email marketer needs. You can do first-party tracking. You can do A/B testing. In an imperfect world, it will do.

Minpunten:

Their customer service members are wildly incompetent. They have a free live chat, but it's useless because they will always say your problem is too hard and they need to move it over to email. Whether you ever hear from them again is anyone's guess. You might. You might not. They also have a Facebook community where you can ask questions, but they have to approve every post. That means you'll never hear complaint from other users... because they're not allowed to complain. TL;DR If you have a small budget, this might be the best you can do. But you better hope you can get real answers from Google.

Streamlined Email Marketing for Growth

Opmerkingen: As an sales enthusiast, ActiveCampaign has been a game-changer for me. Its powerful automation features have helped me streamline my campaigns, save time, and increase conversions. However, the user interface can be a bit overwhelming for beginners, requiring some time to navigate and master. Overall, ActiveCampaign is an indispensable tool for anyone seeking to optimize their e-mail marketing efforts.

Pluspunten:

My go-to email marketing tool because of its remarkable automation capabilities. I love how easily I can set up and customize funnels to optimize lead conversion. The segmentation options and intuitive UX make campaign management a breeze. The speedy database uploads and comprehensive reporting keep me informed in real-time. A/B testing and helpful webinars have been game-changers. It's a powerful, user-friendly solution that delivers outstanding results.

Minpunten:

For me it took some time to grasp the distinction between "lists" and "contacts" for segmentation. While basic integrations work well, exploring its full potential requires additional investment. The email editor feels outdated, unlike the comprehensive tool it accompanies. Integration with CRMs needs improvement, especially in accurately tracking scoring processes. Enhanced triggers and a more complete template editor would be beneficial.

The best marketing automation platform

Pluspunten:

I can say 'awesome.' Within a few hours, I have set up my marketing automation on ActiveCampaign. The dashboard and interface are super simple. I love the segmentation in email sequences, and it has helped me grow my business and list.

Minpunten:

I have been using ActiveCampaign for a long time and haven't had any issues, but I believe there should be more emails per month.

A robust CRM with everything you need.

Opmerkingen: ActiveCampaign's email campaign management features have helped me streamline my marketing efforts, improve engagement with my audience, and achieve better results. It caters perfectly to me as a beginner and my small business, a valuable asset for my business that I could not do without!

Pluspunten:

ActiveCampaign is eventually easy to use - it does have a slight leaning curve as with all new software that you are unsure of. It is worth it though and very easily integrated into my business workflow. I like how user-friendly the email builder is. It's drag-and-drop, which makes creating visually appealing emails a breeze. I can customize the design to match my brand without needing to be a design expert. automation capabilities are a game-changer. I can set up email sequences and workflows to nurture leads, send targeted follow-ups to leads and can segment my audience based on their behaviours. The detailed reporting and analytics provide valuable insights into the performance of my email campaigns. I can see open rates, click-through rates, conversion rates, and more, which helps me make data-driven decisions to improve my marketing strategy.

Minpunten:

At first there is a steep learning curve but I feel that it is worth it in the end. Once you are comfortable with the software there is so much you can do.

Excellent program for a reasonable price

Opmerkingen: We can now automate our email processes, keep closer tabs on our conversion rates, and reduce the time it takes to send out communications thanks to the customizable templates.

Pluspunten:

The automation features are fantastic, requiring little effort to set up and offering a wide variety of premade recipes as well as a clean and straightforward interface for creating one's own. Deliverability is greatly aided by the comprehensiveness of the reports and the read/trend reports. When I have questions, the support staff is always quick to answer them.

Minpunten:

It's not easy to find a problem. Even if it may take some time to understand how to make the most of the platform, I have no hesitation in recommending ActiveCampaign to everyone who asks.

Great option for building out email campaigns and overall marketing

Opmerkingen: Great and simple product, especially for an in house marketing team. Lots of power, easy to integrate with other systems and full support from Zapier if you need it.

Pluspunten:

Very easy to use, the interface was intuitive and simple

Minpunten:

Found it pretty difficult to send emails on behalf of clients. It was not simple to add a send from email address that was from a different domain than the one I used as my login email.

ActiveCampaign makes it easy to communicate and automate emails

Opmerkingen: I am in a position to close several agreements and have many prospects. It’s easy to feel helpless in the face of it all. I work with two different salespeople. It's great to see that he has a career path, too. Scoring is something we've only recently begun using. As a result, I believe we will have a much clearer picture of where we may make adjustments.

Pluspunten:

Automations can be made quickly and easily. It streamlines operations here at the company. I also appreciate the availability of metrics for gauging the success of advertising and sales efforts. Active Campaign has made it simple for me to contact my mailing lists.

Minpunten:

The current flow of automated testing can be enhanced. If there is a lot of automation flow, it would be helpful if tags could be organized into groups for easier retrieval.

Powerful, versatile and with advanced functions for digital marketing.

Opmerkingen: Thanks to ActiveCampaign we have had a great interaction with customers, the response capacity is very good, email marketing has been very easy and beneficial, customer segmentation is excellent, the creation of advertising campaigns has been as we always expect them to be.

Pluspunten:

I really like the capabilities that ActiveCampaign has because it improves the results of our advertising campaigns with our clients, we can reach a greater number of clients with the automation it has, it is easy to use, the client segmentation is very good, the support technical is very attentive, we maintain good relations with our clients thanks to ActiveCampaign.

Minpunten:

It would be very important to improve the visual aspect, although the benefits are very good, functionally it is an excellent software that offers the results that we want to achieve with our clients.

ActiveCampaign - Powerful drag and drop automation + Easy to send Emails

Opmerkingen: My experience has been a very pleasant one. Simple to use and fairly intuitive.

Pluspunten:

The deliverability of emails is crucial to me (and to most businesses). A simple user interface comes in a close second. ActiveCampaign delivers on both (and gives you a comprehensive tutorial series). I don't make full use of the automations. However, they're drag-and-drop which makes them dead simple to use. You can also create opt in forms using ActiveCampaign to collect emails. You can embed these forms into pages, or direct users to a link.

Minpunten:

Sometimes it seems like ActiveCampaign goes down which is a problem. I've had people ask me why I sent them a broken link - but the real issue was that ActiveCampaign was down. I don't have any other big complaints. A small complaint is not being able to change an email's subject line without clicking a few times. It would be great if you could change the subject line inside of the email creator.

The best software for your online business and online shop

Opmerkingen: I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Pluspunten:

I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers. I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Minpunten:

The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

The right combination of power, flexibility, and price

Opmerkingen: I migrated to Active Campaign after being certified on a top-rated automation platform, and from a direct competitor that did not have an easy-to-use and elegant email editor.

Pluspunten:

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use.

Minpunten:

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

Our company depend on this software

Opmerkingen: I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Pluspunten:

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Minpunten:

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

This blew my mind

Opmerkingen: Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Pluspunten:

Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Minpunten:

Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

ActiveCampaign

Opmerkingen: Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.

Pluspunten:

I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.

Minpunten:

The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.

CRM Automation and Campaigns

Opmerkingen: Since we have perfected our CRM system, promotional campaigns in general, encompassing various aspects, their management has been so much simpler, both to evaluate their receptivity, as well as simpler aspects of design and the message itself. Evaluating these aspects is important to attract potential customers and ensure that they can find loyalty in our product. Not only with this, without a doubt we got great results thanks to a much more automated system, where we have been able tocover more and fulfill our tasks with greater speed and efficiency. The marketing team is using ActiveCampaign as the number one tool in daily work, since it brings practicality to promotional campaigns and greatly facilitates the sales funnel, categorizing each function we need to do by steps and undoubtedly boosting the results a lot, beyond what was expected. It has given us the facility to manage our information at our convenience, carry our exhaustive follow-up and issue newsletters that give us a complete overview of the work we are doing and see from the front page how we achieve our objectives in less than the expected time.

Pluspunten:

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Minpunten:

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

Best Marketing Automation platform for small and medium enterprises

Opmerkingen: I have used different marketing automation platforms and ActiveCampaign is now the best one I can recommend for begginers and SME.

Pluspunten:

ActiveCampaign has all the features that other "premium" platforms also have, but the price and the fast set up are totally a game changer. In a few steps you can provision a marketing automation platform with all the capabilities.

Minpunten:

For high database and high sending volumes, maybe it's not the best option. Large campaigns could take time in sending.

I recommend it to everyone!

Pluspunten:

I recommend ActiveCampaign to all of my clients for two specific reasons. Easy of use and features. My clients hire me because they are not tech-savvy but ActiveCampaign gives them the freedom to use a robust email marketing platform with ease after getting over a very short and small learning curve. ActiveCampaign has an AMAZING and thorough online help database as well.

Minpunten:

The only thing that I personally find missing from ActiveCampaign is Dubsado integration (although ActiveCampaign has a TON of integrations options so that might be a fault on Dubsado's end). I also think it would be nice to add landing pages. I host my landing pages on my Showit site but it would be a great option for some of my clients who haven't launched their site yet and want to start building their email list.

Best Value For Your Email Marketing Channel

Opmerkingen: In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Pluspunten:

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Minpunten:

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Good experience

Opmerkingen: Ultimately it's a good product and analytics don't lie, it helped. Expect to spend time training or pay for a walk through.

Pluspunten:

Active Campaign is good. Full of features but no bugs, no limit on campaigns. Avoid losing opens and clicks to the spam folder and see a map of subscribers who are opening. The prices on their plans are fair and competitive. The design experience is good.Conditional Elements will dissappear if the recipient is using a mobile device and others will appear based on criteria such as subscriber history. Marketing automation is a hot feature with RSS, A/B, and dated options.

Minpunten:

I wouldn't call it intuitive or user friendly. The full on walk through is only available to plus customers for free, everyone else has to pay.

ActiveCampaign Survey: A Strong Showcasing Robotization Stage with Customization and Multi-Channel P

Opmerkingen: ActiveCampaign is a strong and exceptionally adjustable promoting mechanization stage with vigorous computerization highlights, multi-channel showcasing, and great client service. Notwithstanding, it might have a lofty expectation to learn and adapt, restricted detailing, higher estimating, and restricted plan choices.

Pluspunten:

Powerful computerization highlights: ActiveCampaign gives a broad scope of mechanization includes that empower organizations to robotize their advertising efforts and deals processes. This incorporates computerized email crusades, lead sustaining, and work process computerization.Customization: ActiveCampaign is exceptionally adaptable, permitting organizations to fit their advertising efforts and mechanization work processes to their particular necessities.Multi-channel promoting: ActiveCampaign upholds multi-channel showcasing, including email, SMS, online entertainment, and then some. This assists organizations with arriving at clients on their favored channels and further develop commitment.High level division: ActiveCampaign gives progressed division includes that permit organizations to target explicit fragments of their crowd with customized content and offers.Brilliant client care: ActiveCampaign has gained notoriety for giving excellent client service, including telephone, visit, and email support, as well as a broad information base.

Minpunten:

Steep expectation to absorb information: ActiveCampaign's tremendous scope of highlights and customization choices can make it hard for new clients to learn and explore the stage.Restricted detailing: ActiveCampaign's revealing highlights are restricted contrasted with other email showcasing stages, making it trying to follow and examine execution measurements.Estimating: ActiveCampaign's evaluating is higher than a portion of its rivals, making it more expensive for private ventures or new businesses.No local CRM: ActiveCampaign doesn't have a local CRM, which can be a disservice for organizations searching for a complete promoting and deals arrangement.Restricted plan choices: ActiveCampaign's email plan choices are restricted contrasted with a portion of its rivals, making it challenging to make outwardly engaging messages.