ActiveCampaign reviews

dagelijks gebruik voor digital marketing

Opmerkingen: Dit is ons digitale markteting pakket, we gebruiken het voor crm, sales en email marketing.
Hoewel het soms wat buggy lijkt, is de support erg goed en kun je er snel mee aan de slag.
Bovendien is het duidelijk voordeliger dan de grootste concurrent

Pluspunten:

redelijk eenvoudig in gebruik veel functies niet duur, schaalbaar

Minpunten:

regelmatig zitten er fouten in de software de interface is niet altijd even consistent, soms automatisch opslaan, soms niet.

Beste software voor e-mailmarketing

Opmerkingen: Deze tool lijkt complex, maar is eenvoudig te leren met behulp van enkele tutorials. Het biedt de mogelijkheid om e-mails te automatiseren en nuttige sequenties te creëren.

Pluspunten:

ActiveCampaign integreert gemakkelijk met een aantal CRM-systemen, waaronder Salesforce en HubSpot, zodat bedrijven gegevens eenvoudig kunnen delen en efficiënter kunnen werken.

Minpunten:

ActiveCampaign biedt veel mogelijkheden, maar dit betekent ook dat er een leercurve is voor het gebruik van het platform. Het kan enige tijd duren om alle functies en mogelijkheden onder de knie te krijgen.

Vlot mailen naar grote lijst contacten

Pluspunten:

Voor het uitsturen van nieuwsbrieven is dit een handige tool. Het bouwen van een sjabloon gebeurt heel intuïtief en is makkelijk te te passen, ook voor wie geen grafische achtergrond heeft. Bovendien is het gemakkelijk om die nieuwsbrief uit te sturen naar een grote groep mensen door de contactenlijsten.

Minpunten:

Er zitten nog wat bugs in het toevoegen en beheren van contacten.

Finally.

Opmerkingen: The overall experience has been phenomenal. I imported my database and had everything set up and running in a day. The customer support team is knowledgeable and super friendly.

Pluspunten:

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

Minpunten:

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

Good for Startups

Opmerkingen: marketing and sales processes efficiently while keeping my costs low. I decided to give ActiveCampaign a try, and I was impressed with how easy it was to set up and launch my first email marketing campaign.The platform's intuitive interface and drag-and-drop email builder made it easy for me to create professional-looking emails that were customized to my audience's needs. I also appreciated the platform's automation workflows, which helped me automate my lead nurturing process and save time on repetitive tasks.I was also able to integrate ActiveCampaign with my other business tools, such as Shopify and WordPress, which made it easy for me to track my customers' behavior and personalize my campaigns based on their preferences.

Pluspunten:

I can easily create and automate my email marketing campaigns with ActiveCampaign's user-friendly interface. ActiveCampaign's advanced segmentation and tagging features allow me to create targeted and personalized campaigns that resonate with my audience. I appreciate the platform's powerful integrations with other business tools such as Shopify, Salesforce, and Zapier, which makes it easy for me to connect and automate my workflows. The platform's CRM features enable me to keep track of my customers' interactions and preferences, and provide personalized experiences that build trust and loyalty. I love the automation workflows, which save me time and effort by automating repetitive tasks such as lead nurturing, abandoned cart recovery, and post-purchase follow-ups. ActiveCampaign's SMS marketing feature is a great way to reach my audience wherever they are, and provide timely and relevant information that drives engagement and conversions. I appreciate the platform's responsive and helpful customer support team, which is always available to answer my questions and provide guidance when needed. ActiveCampaign's affordable pricing plans offer great value for money, especially for small businesses and startups.

Minpunten:

I found the platform's learning curve to be steep, especially for beginners who are not familiar with marketing automation tools. Some users have reported occasional glitches and bugs in the platform, which can be frustrating when trying to create and launch campaigns. The platform's reporting and analytics features could be more robust, and some users have reported difficulties in tracking their campaign's performance accurately.

Review Activecampaign

Pluspunten:

Pricing regarding the features proposed (CRM, MA, Lead scoring...)

Minpunten:

Loading timeSupportIntegration with external tools

Active Campaign has helped us streamline our marketing

Pluspunten:

ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.

Minpunten:

Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.

ActiveCampaign

Opmerkingen: ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it

Pluspunten:

ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.

Minpunten:

ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction

"Unleashing the Power of Efficiency with ActiveCampaign: A Comprehensive Review"

Opmerkingen: Overall, ActiveCampaign is a comprehensive and feature-rich platform that can be a great solution for businesses looking to streamline and optimize their sales and marketing processes. However, it may require some time and effort to fully understand and utilize all of its features.

Pluspunten:

All-in-one solution: ActiveCampaign offers a range of tools and features for sales and marketing, making it a comprehensive and cost-effective solution for businesses.Intuitive interface: The platform has a clean and user-friendly interface, making it easy to navigate and find the tools you need.Robust automation features: The drag-and-drop automation builder allows users to create custom workflows for different stages of the customer journey.Customizable automations: The automation features are highly customizable, allowing users to add conditions, triggers, and actions to their workflows.Integrations: ActiveCampaign offers a range of integrations with popular apps such as Shopify, WooCommerce, Magento, and more, making it easy to connect your e-commerce store and other tools.Affordable pricing: The platform offers a range of pricing plans to suit different budgets and needs, making it accessible to businesses of all sizes.

Minpunten:

Steep learning curve: The platform may have a steeper learning curve for users who are not familiar with marketing automation, and may require some time and effort to fully understand and utilize all of its features.Limited customization options for some features: While the automation features are highly customizable, some of the other features may have limited customization options.Limited support for certain countries: ActiveCampaign may not offer full support for businesses located in certain countries, which can limit its usefulness for some users.

ActiveCampaign is a good option for startup that requires email marketing and automation

Opmerkingen: It helped us reach our target market and deliver communications as per our marketing plan.

Pluspunten:

It's affordable for starting businesses with low to medium size contacts. Scalable and can be used long term.

Minpunten:

Customisation and integration of pipelines, funnels, onboarding, and delivery stages. Lack of support ticketing features that can be used by our delivery and support team.

The more advanced automate email marketing tool

Opmerkingen: Is very easy to use and very powerful

Pluspunten:

All the features to automate your work, literally is very similar to have someone sending your emails

Minpunten:

The cost is higher than the majority of email marketing tools

Active Campaign el amigo

Pluspunten:

easy of use and the posibility of doing many segments as I need

Minpunten:

Direct integration with hubspot, like the integration with mailchimp

Great Product

Pluspunten:

I enjoy the ease of use of this product. We've had a lot of similar systems in the past, however, Active Campaign by far is superior when it comes to our email marketing needs.

Minpunten:

I feel as if the campaign reporting section is lacking. I'd like to be able to see at a glance the email address that opened the email in the campaign activity stream... I also wish they had more support available during a disruption of service.

Active Campaign

Opmerkingen: I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.

Pluspunten:

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

Minpunten:

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

Active Campaign: Very good CRM on a budget

Opmerkingen: I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.

Pluspunten:

AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.

Minpunten:

The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.

Active Campaign is the best email marketing software for startup brands & solopreneurs

Opmerkingen: The business problem I'm solving with Active Campaign is I needed email marketing software to collect the leads my business attracts, and place them in various different autoresponder sequences so my message can be delivered to my audience. Uplifting my readers until they feel comfortable becoming a buyer. Active Campaign has helped me create numerous buyers by spreading my message in a dependable way.

Pluspunten:

What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.

Minpunten:

What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.

ActiveCampaign, 4 Months In

Opmerkingen: Although I'm fairly new to AC, I manage it for multiple others at my organization, so I've been deeply entrenched in it for the last 4 months. The learning curve wasn't too steep, the onboarding/training were all very good, and any time I've had an issue, the Customer Service has been top notch. There are some minor issues that are clunky (as described above) and I'd like an easier way to do reporting/analytics, but no software can do everything. All in all, their service and their respectable feature list make AC a very good value and a good choice for anyone who isn't total Type A :)

Pluspunten:

The Customer Service is stellar, especially for being chat-based. As a previous HubSpot user (which is prohibitively expensive), AC comes pretty close to delivering all the essential features and the ease of use between the two platforms is night and day. AC is, for the most part, pretty intuitive. They also have better onboarding/training.

Minpunten:

There are some seemingly very basic features that are missing. That being said, I'm able to create 'workarounds' to get what I need, but the workarounds do cause unnecessary work. Specifically, I can't automate task assignment at the Contact or Account level so I have to create and organize wholly unnecessary Deals and Deal Pipelines to do what I need to do. The other (minor) frustration is not being able to customize/save multiple views. I can add columns to views and that will stay put, but the default ordering of pretty much every page is alphabetical. For instance, when I switch the Contact view to sort by Date Created, if I navigate into a contact record or another page, the list reverts to being sorted alphabetically. Same with the Automations page, etc. I want to set custom sorts that are my own defaults (preferably multiple custom sorts/views). And I want it to remember to show me records by the 100s, not 20 at a time. It's little stuff, I know, but the constant extra clicks does get tedious.

The right combination of power, flexibility, and price

Opmerkingen: I migrated to Active Campaign after being certified on a top-rated automation platform, and from a direct competitor that did not have an easy-to-use and elegant email editor.

Pluspunten:

The two features that make ActiveCampaign powerful for me are the ease and elegance of creating email templates and campaigns, and the robust automation features. I've been able to accomplish everything I need. The email build is superb. I've been able to integrate Active Campaign via Zapier to every other platform we use.

Minpunten:

The recent activity panel could be more compact and robust. The overall dashboard could be more informative for at-a-glance assessment of activity. I do wish it included landing page features. I do wish the saved elements could be edited in the email builder and that there was more of a true "style" system with reusable and editable master elements.

Easy to Use, some bugginess

Opmerkingen: Overall, everything is very nice. The pricing is reasonable, and the additional features were unexpected as I was sort of grandfathered in to them.

Pluspunten:

This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript. They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom replacement, but if you're not familiar with Intercom you'd be over the moon with this. The email automations are hands-down the best aspect of ActiveCampaign. The automations & workflows are visual-based & made it incredibly easy & user friendly for a once-newly-christened marketer unfamiliar with sequences. There's even a set of 'cookbooks' that are pre-built templates in case you were like me & didn't know where to start.

Minpunten:

The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email. It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor. The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).

A convenient All-in-One CRM and Automation

Opmerkingen: In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface.

Pluspunten:

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

Minpunten:

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

Complete and flexible with a great API

Opmerkingen: My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Pluspunten:

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Minpunten:

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

Very happy with ActiveCampaign!

Opmerkingen: My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.

Pluspunten:

I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.

Minpunten:

I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!

CRM Automation and Campaigns

Opmerkingen: Since we have perfected our CRM system, promotional campaigns in general, encompassing various aspects, their management has been so much simpler, both to evaluate their receptivity, as well as simpler aspects of design and the message itself. Evaluating these aspects is important to attract potential customers and ensure that they can find loyalty in our product. Not only with this, without a doubt we got great results thanks to a much more automated system, where we have been able tocover more and fulfill our tasks with greater speed and efficiency. The marketing team is using ActiveCampaign as the number one tool in daily work, since it brings practicality to promotional campaigns and greatly facilitates the sales funnel, categorizing each function we need to do by steps and undoubtedly boosting the results a lot, beyond what was expected. It has given us the facility to manage our information at our convenience, carry our exhaustive follow-up and issue newsletters that give us a complete overview of the work we are doing and see from the front page how we achieve our objectives in less than the expected time.

Pluspunten:

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Minpunten:

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

Great Features, Good Reliability

Opmerkingen: I needed something simple enough to train staff to use, but with the ability to do crazy, advanced things. Over the last decade+ I had been using numerous competitors, but think I might have found a permanent home with ActiveCampaign after using it for two years.

Pluspunten:

The automations are where ActiveCampaign really wins. You can do almost anything you'd want to do, and it really helps with the ability to track and move leads through a funnel.

Minpunten:

There is no way to group together TAGs. This makes it difficult to keep track of them all when you use external software that might be creating tags based on prospect activity. However, because of the ways Automations works, you rarely have to use TAGs. You can keep leads spinning around inside Automations, following unique paths, for the entire sales cycle.

My top pick for an email marketing platform.

Opmerkingen: Overall, choosing Active Campaign as my email marketing service was a terrific decision. I've been happy with it so far and cannot wait to see where it takes my business.

Pluspunten:

I love how robust Active Campaign is and at a great price. It integrates well with the many online services and I haven't needed to reach out to customer support for help. I look forward to learning more ways that I can use Active Campaign to grow my online business.

Minpunten:

As I progress through all of the available options and features Active Campaign has for me, I do struggle with knowing which features will help my blogging and email marketing business the most. There are many digital marketers providing courses on email marketing. Yet, I feel held back because I need to learn more about Active Campaign's platform and how it will best help me as a blogger before I can implement many of the techniques recommended to me.