--- description: Ontdek de plus- en minpunten van Marketo Engage en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Marketing automation software](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.nl/software/75130/marketo-lead-management Pagina: 1 / 30\ Volgende: [Volgende pagina](https://www.capterra.nl/software/75130/marketo-lead-management?page=2) > Krachtige, gebruiksvriendelijke software voor marketing automation die gekwalificeerde leads helpt genereren en marketinguitgaven vertaalt naar omzet. > > Oordeel: score van **4.3/5** door 711 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Marketo Engage? Voor B2B- of B2C-bedrijven die zich bezighouden met de nurturing van klanten, aangepaste en schaalbare segmentatie, personalisatie en intensieve klantenbinding. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.3/5** | 711 Reviews | | Gebruiksgemak | 3.8/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 3.9/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 3.8/5 | Gebaseerd op alle reviews | | Functies | 4.3/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Adobe - **Opgericht**: 1982 ## Commerciële context - **Prijsmodel**: (Gratis proef) - **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Duits, Engels, Frans, Japans, Portugees, Spaans - **Beschikbare landen**: Algerije, Amerikaanse Maagdeneilanden, Andorra, Argentinië, Australië, Bahrein, Belarus, België, Bosnië en Herzegovina, Brazilië, Bulgarije, Canada, Chili, China, Colombia, Comoren, Congo-Brazzaville, Costa Rica, Denemarken, Djibouti en 60 meer ## Functies - AI/machine learning - Aanbevelingen - Activiteiten volgen - Behavioral targeting - Beheer van klantervaringen - Beheer van salesactiviteit - Bestemmingspagina's en webformulieren - CRM Integration - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Campaign tracking - Communicatiebeheer - Contactenbeheer - Content sharing - Contentbeheer - Contentbibliotheek - Conversies bijhouden - Dashboard - Doelaccountidentificatie - Doelgroeptargeting - E-mails bijhouden - Engagement tracking - Gedragsanalyse - Gegevensvisualisatie - Interactie bijhouden - Kanaalbeheer - Klantendatabase - Klantensegmenten - Klantgeschiedenis - Klantprofielen - Leads genereren - Marketingautomatisering - Mobile Optimization - Multi-Touch Attribution (MTA) - Opties voor contentpublishing - Prestatiebeheer - Prestatiemeetwaarden - ROI Tracking - Real-Time Analytics - Realtime bewerken - SEO-beheer - Samenwerkingstools - Toewijzing via meerdere kanalen - Toewijzingsmodellering - Visuele analyse - Websiteanalyse - Websitebeheer - Websites personaliseren ... en 62 meer functies ## Integraties (120 in totaal) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... en 105 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Telefonische ondersteuning - 24/7 (contact met medewerker) - Chatten ## Categorie - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) ## Gerelateerde categorieën - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Sales force automation software](https://www.capterra.nl/directory/12/sales-force-automation/software) - [Lead management software](https://www.capterra.nl/directory/30017/lead-management/software) - [All-in-One Marketing Platform Software](https://www.capterra.nl/directory/32155/all-in-one-marketing/software) - [Sales enablement software](https://www.capterra.nl/directory/30798/sales-enablement/software) ## Alternatieven 1. [EmailOctopus](https://www.capterra.nl/software/147415/emailoctopus) — 4.8/5 (655 reviews) 2. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3465 reviews) 3. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17619 reviews) 4. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2269 reviews) ## Reviews ### "Marketo Magic\!" — 5.0/5 > **Mai** | *7 maart 2026* | Horeca | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **Minpunten**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14 april 2025* | Design en ontwerp | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Minpunten**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Marketo does work, just get your wallet ready." — 4.0/5 > **Edward** | *1 juni 2026* | Marketing en reclame | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. > > **Minpunten**: It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. > > For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. ----- ### "Powerful workflows, but full-time help will be required." — 2.0/5 > **Geverifieerde reviewer** | *26 januari 2025* | Computersoftware | Aanbevelingsscore: 2.0/10 > > **Pluspunten**: Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of. > > **Minpunten**: If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out. > > Overall, my experience was poor...though there were a few highlights along the way. Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. ----- ### "Robust Application" — 5.0/5 > **Haley** | *29 juni 2025* | Computersoftware | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **Minpunten**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- Pagina: 1 / 30\ Volgende: [Volgende pagina](https://www.capterra.nl/software/75130/marketo-lead-management?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/75130/marketo-lead-management) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens