B2B Intent reviews

Great way to get started with intent data

Opmerkingen: Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising.

Pluspunten:

I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.

Minpunten:

Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.

b2b intent review

Opmerkingen: good but falls a little short in how far it reaches

Pluspunten:

helped see what buyers are looking for in product

Minpunten:

somewhat limited in focus and markets for people

Solid data, but frustrating user experience

Pluspunten:

The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to.

Minpunten:

The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience.

Great Product

Opmerkingen: The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads.

Pluspunten:

The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels.

Minpunten:

Company data onlyCost is in the high range

Capterra provides high quality intent signals

Opmerkingen: We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates.

Pluspunten:

High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer.

Minpunten:

The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM.

Good CS, good insights but limited user options.

Opmerkingen: It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP.

Pluspunten:

Good insights on categories and competitor views.

Minpunten:

Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM.

Good Utility from Buyer Discovery

Opmerkingen: Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful.

Pluspunten:

Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays.

Minpunten:

The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error.

Excellent, actionable insights

Opmerkingen: So far, so good.

Pluspunten:

I like the fact that it provides the misisng component for our outbound strategy, which has been timing around purchase intent. We are already seeing higher quality leads coming through much quicker as a result of targeting accounts that we are now are actively researching the software we sell.

Minpunten:

The challenge is that there is still a significant amount of educted guesswork due to the anonymity of individuals researching our software markets. As a result, we still need to deploy a lot of resources to target individuals who feel are within the decision-making unit. This can be quite oneous and time consuming for larger accounts.

Good data, limited integrations

Pluspunten:

The data itself is really good - we've generally seen good value from PPC and PPL perspective from Gartner Digital Markets so this help pull more value from these properties.

Minpunten:

No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources. There are other integrations (like Salesforce) that can solve for it in a roundabout way, but the direct integration would make things much much easier.

Surprised me with results

Opmerkingen: We weren’t initially using Buyer Discovery, we then did a test with it and it came back with amazing results. The proof was in the numbers.

Pluspunten:

This tool helps not just with sales but also marketing and customer retention.

Minpunten:

It wasn’t a massive task but setting it up in your Salesforce does take skill.

Excellent rapport Qualité / Prix

Opmerkingen: Pour le moment, nous sommes satisfaits du service.

Pluspunten:

1/ Pertinence de l'algorithmePar rapport à d'autres solutions concurrentes, l'algo définissant le niveau de maturité du compte est pertinent. Vu par ailleurs, certains comptes peuvent être définis comme High au niveau de l'engagement et lorsque l'on creuse leurs données comportement (fréquence, récence et type de recherche), ils sont plus sur du Low. Avec Buyer Discovery, les données remontées sont fiables !2/ Intégration avec Hubspot :Au delà de la simplicité d'intégration avec Hubspot ou encore Linkedin Ads, on a toutes les données requises pour faire de l'automatisation et des rapports de suivi assez avancés.

Minpunten:

Les dates envoyées par Buyer Discovery dans Hubspot sont en format texte et non date. Il faut donc créer des propriétés custom, via des workflows, pour avoir une date de 1st record ou d'update.

Really good info, but have a strategy to use it!

Pluspunten:

Amazing service and support. Gartner go above and beyond to make you successful and have really good reps.

Minpunten:

I have experienced any cons. Just have a LinkedIn, SDR, ABM strategy before hand and think about how you are going to use the data.

Intuitive integration, mixed results

Opmerkingen: Overall, we surprisingly saw the most lift with low intent/awareness accounts and less engagement from the accounts with high intent/awareness. Our main goal was to layer the audiences from Buyer Discovery with our named account lists to refine our targeting; results were flat between campaigns that utilized intent data and campaigns that did not. While we didn't see any increase to our Cost per Lead, we also did not increase the lead volume as expected.

Pluspunten:

It was easy to create multiple audiences based on intent and awareness and had a smooth integration with LinkedIn.

Minpunten:

Nothing was difficult to utilize, it was all very intuitive. I would say I had higher expectations for audience size, and I had to combine High and Medium intent/awareness data to achieve a sizeable target audience.

Really smooth interface, easy to sync data to CRM

Pluspunten:

I really like how smoothly this platform connects with HubSpot. It was really simple to set up the integration and sync data over, which saved me lots of time.

Minpunten:

I don't have any complaints about the software itself

Captera is great for SDRS

Pluspunten:

I liked how accurate the information was, and it was recommended by some of my colleagues.

Minpunten:

I think I'd use it more often if there was a chrome extension. I usually forget to use it

Highly Recommended

Opmerkingen: Excellent Team!

Pluspunten:

The team is really great in following up, the process is easy and the quality of data we get is awesome.

Minpunten:

Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting.

Gain Competitive Advantage

Pluspunten:

easy to use with good features and filters, 7/10 times desired results were attained

Minpunten:

Integration was easy but more filters/information on customers could prove to be useful

Good tool, didn't work out for us

Pluspunten:

Support was really good, Ike guided us through every step of the process

Minpunten:

Nothing really. It didn't work out for us

Buyer Discovery Helps Identify the Right Accounts

Pluspunten:

Buyer Discovery is easy to set up to help identify the right accounts in market. The tool is easy to use to create filters based on your ICP, create a LinkedIn audiences for advertising, and exporting the list. I've used several intent-based software and Buyer Discovery seems to unearth more accounts than average - TBD if these turn into sales yet.

Minpunten:

Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow. There are also shortcomings with firmographic data. The blank data for some accounts creates a challenge to know if the account is in my ICP or not.

Amazing Product for first party data!

Pluspunten:

It’s a very easy UI | UX! Very simple to implement.

Minpunten:

Not flaws so far. This product is amazing.

Intent Data & Integrations

Pluspunten:

I appreciate the data providing different engagement levels and purchase intent (e.g. High, Low, Medium). Recently leveraging Buyer Discovery intent signals within Demandbase where our teams are able to create Lists and build segments.

Minpunten:

In the beginning, the biggest con was having to manually upload intent into Demandbase.

Great data but most have process in place to utilize

Opmerkingen: The best experience I had with Buyer Discovery was with [SENSITIVE CONTENT] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, [SENSITIVE CONTENT] and her team met with us on many calls to try and help us get our systems down.

Pluspunten:

When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration.

Minpunten:

Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies.

Buyer Discovery makes Intent Data Easy to Understand

Pluspunten:

The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.

Minpunten:

To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

Buyer Discovery Opened Many More Doors

Pluspunten:

Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.

Minpunten:

Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

Great product, great results!

Opmerkingen: Increased lead results, consistency with the lead generation, and quality API setup to maximize integrations.

Pluspunten:

I am an end user, but I have had a wonderful experience thanks to many, many lead results.

Minpunten:

The integration process took a little longer than we were expecting, but we were able to get where we needed to be relying on your customer success team.