---
description: Ontdek de plus- en minpunten van Blueshift en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's.
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title: Blueshift - Bekijk prijzen, reviews en scores - Capterra Nederland 2026
---

Breadcrumb: [Startpagina](/) > [Personalisatiesoftware](/directory/30965/personalization/software) > [Blueshift](/software/180176/blueshift)

# Blueshift

Canonical: https://www.capterra.nl/software/180176/blueshift

Pagina: 1 / 2\
Volgende: [Volgende pagina](https://www.capterra.nl/software/180176/blueshift?page=2)

> Het platform voor activering van klantgegevens van Blueshift helpt merken om op intelligente wijze 1:1-klantenbinding over elk kanaal te schalen.
> 
> Oordeel: score van **4.5/5** door 6 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Overzicht

### Wie gebruikt Blueshift?

Marketeers bij digitaal native merken die de marketingeffectiviteit willen verbeteren door het gebruik van technologie en consumentenmerken die op zoek zijn naar digitale transformatie met AI-technologie.

## Snelle statistieken en scores

| Metriek | Score | Details |
| **In totaal** | **4.5/5** | 6 Reviews |
| Gebruiksgemak | 4.5/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.4/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 4.4/5 | Gebaseerd op alle reviews |
| Functies | 4.7/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: Blueshift Labs
- **Locatie**: San Francisco, VS
- **Opgericht**: 2014

## Commerciële context

- **Beginprijs**: US$ 15.000,00
- **Prijsmodel**:  (Gratis proef)
- **Doelgroep**: 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web
- **Ondersteunde talen**: Engels
- **Beschikbare landen**: Australië, Canada, Duitsland, Finland, Ierland, Noorwegen, Verenigd Koninkrijk, Verenigde Staten, Zweden

## Functies

- A/B Testing
- Aanbevelingen
- Aanpasbare velden
- Abonneebeheer
- Activiteitendashboard
- App Notifications
- Behavioral targeting
- CAN-SPAM Compliance
- Campagneanalytics
- Campagnebeheer
- Campagneplanning
- Campagneplanning
- Contactendatabase
- Door gebeurtenissen geactiveerde acties
- Drip -campagnes
- E-mailmarketing
- Engagement tracking
- Kanaalbeheer
- Klantensegmenten
- Klantprofielen
- Leadkwalificatie
- Leads beheren
- Marketing via meerdere kanalen
- Marketingautomatisering
- Meerdere campagnes
- Mobile Optimization
- Personalisatie
- Push-meldingen
- ROI Tracking
- Rapportage en analyse
- Real-Time Analytics
- Real-Time Reporting
- SMS Notifications
- Segmentering
- Sjabloonbeheer
- Social marketing
- Third-Party Integrations
- Volgen van gedrag
- WYSIWYG-editor
- Waarschuwingen/Meldingen
- Websitebezoekers bijhouden
- Websites personaliseren

## Integraties (61 in totaal)

- AdRoll
- Adobe Advertising Cloud
- Adobe Commerce
- Airship
- Amazon S3
- Amplitude
- AppsFlyer
- Attentive
- Branch
- Branch
- Branch Metrics
- Census
- Clickatell
- Criteo
- Crowdin

... en 46 meer integraties

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank
- Telefonische ondersteuning
- 24/7 (contact met medewerker)

## Categorie

- [Personalisatiesoftware](https://www.capterra.nl/directory/30965/personalization/software)

## Gerelateerde categorieën

- [Personalisatiesoftware](https://www.capterra.nl/directory/30965/personalization/software)
- [Customer data platform software](https://www.capterra.nl/directory/31334/customer-data-platform/software)
- [Campagne management software](https://www.capterra.nl/directory/30012/campaign-management/software)
- [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software)
- [Mobile marketing software](https://www.capterra.nl/directory/31308/mobile-marketing/software)

## Alternatieven

1. [Solitics](https://www.capterra.nl/software/205331/solitics) — 4.2/5 (11 reviews)
2. [WebEngage](https://www.capterra.nl/software/143401/webengage) — 4.5/5 (32 reviews)
3. [Marketo Engage](https://www.capterra.nl/software/75130/marketo-lead-management) — 4.3/5 (710 reviews)
4. [Salesforce Marketing Cloud](https://www.capterra.nl/software/7723/salesforce-marketing-cloud) — 4.2/5 (529 reviews)
5. [Campaign Monitor by Marigold](https://www.capterra.nl/software/76928/campaign-monitor) — 4.5/5 (505 reviews)

## Reviews

### "CDP with Intelligence" — 4.0/5

> **Darshit** | *21 mei 2019* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: Flexibility of Data Integration 
Ability to create reusable segments 
Dynamic Templates for personalization 
Dynamic API Integration 
Cloud App Integration with tools like Salesforce
Data Science and Machine Learning models that the software produces
> 
> **Minpunten**: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns
> 
> Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

-----

### "Good Marketing Automation Tool" — 5.0/5

> **Geverifieerde reviewer** | *23 augustus 2022* | Marketing en reclame | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.
> 
> **Minpunten**: By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.

-----

### "Super versatile, user-friendly platform that proves to be a great marketing tool" — 4.0/5

> **Geverifieerde reviewer** | *21 mei 2019* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.
> 
> **Minpunten**: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. 

Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.
> 
> We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

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### "Reliable, fast, dynamic cdp - perfect for fast growing CRM teams" — 5.0/5

> **Chris** | *31 mei 2019* | Financiële dienstverlening | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.
> 
> **Minpunten**: Nothing. But in an ideal world, I do with the customer level reporting was more more robust.
> 
> personalization at scale, omni channel marketing, dynamic customer experiences

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### "Great Customer Data Platform" — 5.0/5

> **Cat** | *21 mei 2019* | Financiële dienstverlening | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.
> 
> **Minpunten**: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.
> 
> Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

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Pagina: 1 / 2\
Volgende: [Volgende pagina](https://www.capterra.nl/software/180176/blueshift?page=2)

## Links

- [Bekijk op Capterra](https://www.capterra.nl/software/180176/blueshift)

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| nl-BE | <https://www.capterra.be/software/180176/blueshift> |
| sv | <https://www.capterra.se/software/180176/blueshift> |

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