Over BuzzSumo

BuzzSumo is 's werelds meest gewaardeerde software voor contentmarketing. De gegevensanalyse helpt bij het creëren van betekenisvolle content die verbinding maakt.

Meer informatie over BuzzSumo

Pluspunten:

I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

Minpunten:

There is any cons except that there is very limited resources on the free plan which makes it very difficult to test all the features before you purchase.

Beoordelingen van BuzzSumo

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,4
Functies
4,3
Prijs-kwaliteitverhouding
4,1

Waarschijnlijkheid van aanbeveling

8,3/10

BuzzSumo heeft een totaalscore van 4,5 van 5 sterren op basis van 142 gebruikersreviews op Capterra.

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Reviews filteren (142)

Volodymyr
Volodymyr
Marketing Content Manager in Oekraïne
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Essential Content Research Tool

5,0 5 jaar geleden

Opmerkingen: Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Pluspunten:

BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Minpunten:

It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Fabricage van elektrische/elektronische producten, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Overwogen alternatieven:

One-In-All Content Marketing Tool to improve ROI

5,0 vorig jaar

Opmerkingen: Good experience

Pluspunten:

We use BuzzSumo to improve our organic & paid marketing campaign results. It helps us across the following: 1. Understand what content works the best to get more engagement, likes, shares, comments and increase the number of followers. 2. Identify Influencers who have a high engagement rate & good fan following for our business domain. 3. Be quick in responding back to our followers when they comment about us or ask questions on social platforms. 4. Improve content success and team enthusiasm through best analytics, reports, and numbers. 5. Ensure a higher ROI on our SEO campaigns 6. Know the trend, search terms, phrases and develop content around that to reach our target audience.

Minpunten:

It's an expensive tool and needs a lot of effort to get the desired results. Ahrefs has more features than BuzzSumo.

Ruth
Social Media Management in Kroatië
Overheidsadministratie, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Incredible Insights and Analysis with BuzzSumo

4,0 vorige maand Nieuw

Opmerkingen: Overall, I have been incredibly impressed with BuzzSumo. It has been a great tool for gaining insights and analysis and I would highly recommend it to anyone looking to gain deeper insights into social media trends.

Pluspunten:

BuzzSumo has been an incredible asset in helping me gain insights into social media trends and analyze content performance. The user-friendly interface has made it easy to navigate and the data is always up-to-date and reliable.

Minpunten:

The only downside of BuzzSumo is that the pricing is a bit steep for small businesses and startups.

Steven
Marketing Manager in VS
Vastgoed, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Their Purpose is Cloudy

3,0 4 jaar geleden

Pluspunten:

Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Minpunten:

Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

Reactie Brandwatch

4 jaar geleden

Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!

Julia
Julia
Chief Marketing Officer in VS
Geverifieerde LinkedIn-gebruiker
Fabricage van elektrische/elektronische producten, 10.000+ werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

BuzzSumo analyzes and improves your content

4,0 4 maanden geleden

Opmerkingen: Buzzsumo has useful features like content discovery, this function is useful since it gives you many ideas of trending topics, with this platform you can search for influencers, it is one of the best functions of Buzzsumo nowadays, it has statistics of the influences that have the most relevance on Instagram, Twitter and the web in general, helps you connect your brand with the right person for your brand needs.

Pluspunten:

Buzzsumo's main features include a content analyzer that helps us find the best performing content on the web, and a content idea generator that helps us come up with interesting ideas for our own sites. Apart from helping with SEO in general, this program is particularly useful for increasing the online visibility of a web application by building backlinks to it.Finding topics with the greatest potential for publication and partnerships is a breeze with content suggestion tools. Being aware of the surrounding environment is incredibly helpful.

Minpunten:

A negative point is the price compared to other platforms is quite expensive. Another point that has to improve is the user interface, and it should add other social networks such as Tik ToK.

Katya
Developer in VS
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Overwogen alternatieven:

Social Media Research and Marketing Insights

5,0 6 maanden geleden

Opmerkingen: Monitoring brand mentions, identifying trends, and competitor analysis are some of the great benefits from Buzzsumo.

Pluspunten:

This software helps you narrow down on the content with the best engagement and outreach opportunities, so you can avoid a lot of trial and error (which saves time and money in the short and long run!).

Minpunten:

It's a bit pricey and sometimes the mentions you get are from low quality websites that I'm not sure are legit. Navigation seemed a bit dated, or maybe just very bare-bones.

Younes
Younes
Full Time Translator in Algerije
Geverifieerde LinkedIn-gebruiker
Publiceren, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

a gold mine for content creator

4,0 3 jaar geleden

Opmerkingen: I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general.

Pluspunten:

I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

Minpunten:

Topic Explorer feature can use a more improvement.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Levensmiddelen- en drankenindustrie, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

It is a good research app.

5,0 6 maanden geleden

Opmerkingen: a very fluid experience, with very convincing options, the order that has been given to my work and the priorities has been superior to the comments of other similar applications that colleagues have told me about or that I have tried in the past. I will surely continue to use it in the future.

Pluspunten:

It is a very good research application, I can enter from different devices anywhere and generate the results of the competition on a daily basis, without a doubt it is a very accurate application when it comes to giving a report or a suggestion about a certain service, urls, mapping etc

Minpunten:

It has too many applications and tools that it is very easy to get lost within that sea of ​​resources, it is not that this is all bad, in fact those of the marketing department need many options to carry out the comparative research but this could be better tidy.

Salim
Salim
CEO in Bangladesh
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great tool for topic research & competitor analysis

5,0 8 maanden geleden

Opmerkingen: If you're looking to dominate your competition & track who your key influencers are, buzzSumo is an incredible tool. With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights

Pluspunten:

BuzzSumo is a topic research and analysis tool that I have used for the past two years. It has a great feature that lets me scan backlinks and perform research related to my competition. The tool is also valuable for helping me understand how my competitors are performing. Overall, BuzzSumo is an excellent tool that I would recommend to anyone looking for content research and analysis

Minpunten:

I don't think BuzzSumo is doing anything wrong, but their monthly service pricing is really high. Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices

Brice un
Strategic marketing officer in Burkina Faso
Bankwezen, 201-500 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

BuzzSumo

5,0 6 maanden geleden

Pluspunten:

For contant marketing it is one of the best the customer support is friendly and welcoming and there is an interesting feature that allows me to scan backlinks and perform searches related to my competitors

Minpunten:

The price of monthly service is very high it thought to review that

Alyssa
Senior Marketing Analyst in VS
Management non-profit organisaties, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great for measuring backlinks and level of social sharing

4,0 4 jaar geleden

Opmerkingen: Generally good. Could certainly be improved, and be an even better product, but overall couldn't do without it.

Pluspunten:

I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web. It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.

Minpunten:

I think BuzzSumo does an interesting range of things it can be hard to use to their fullest capacity. I always felt that the "influencer" section wasn't fully finished, it's changed a few times since I was a customer. I found it to be useful to a degree (checking at a glance if a Twitter sharer was someone I had added to a VIP list, for example) but not much beyond that. Also - the alerts sometimes scrape up old content, which can be confusing. Especially if you have alerts sent to multiple people.

Ade
Online Digital Marketer in Nigeria
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

It is Very Useful for Content analysis and Monitoring

4,0 vorig jaar

Opmerkingen: I am using it to monitor, take note and respond to discussions related to our brand online, build quality backlinks, and research content topics/keywords for blogs

Pluspunten:

Buzzsumo has helped me a great deal in identifying viral contents across the web and the content analyzer; which I use a lot helps in finding popular topics to write about on my blogs. Another great advantage of BuzzSumo is that you can download and share all the attractive content you find on the platform without any restriction.

Minpunten:

The pricing is the only negative aspect so far. I think they could launch plans with lower fees for individuals and small businesses.

Ajay
VP - Brand Marketing in India
Bankwezen, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Why should Marketers use BuzzSumo

5,0 2 jaar geleden

Opmerkingen: Easy to use and a must have if you are churning large scale content to drive traffic to your website or social channels.

Pluspunten:

Influencer Marketing plays a key armour in todays digital marketing. Creating content that is trending and viral remains a daunting task. BuzzSumo plays a critical role in filling that gap. It can throw thousands of key words related to your category, trending topics and relevant subjects to create content instantly and get better outcome for your content.

Minpunten:

Since this is a unique tool could not find much of gaps to my disliking.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great for finding influencers and popular content

4,0 4 jaar geleden

Pluspunten:

I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.

Minpunten:

It not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.

Alex
Digital & Content Specialist in VS
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Good Software, But Could Be Great

4,0 4 jaar geleden

Opmerkingen: Overall, BuzzSumo has helped a lot in my work as a digital editorial content creator, and I will continue to use it and hope it gets better and better. The addition of influencers was awesome, and I'm confident the team can continue to keep their product cutting-edge.

Pluspunten:

The tool is a great aggregator of content, and I like how the software ranks each link based on popularity. I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.

Minpunten:

You have to be very specific about the keywords you type to find the content you're looking for. I also don't think it pulls in everything, since I've found other popular content through simple Google searches > News. Wish the platform didn't have to be so precise in finding content, and also wish it would recommend topics based on what I was searching.

Paolo
Owner in VS
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Creating content with Buzzsumo is a breeze

5,0 3 jaar geleden

Opmerkingen: It is the best software to write engaging articles with ease.

Pluspunten:

Creating content with Buzzsumo is a breeze, it makes the process of choosing your article a effortless process.

Minpunten:

I wish there was more future trends reported on Buzzsumo so you could write articles before they started trending.

Enes
Information Technology in Turkije
Informatietechnologie en -diensten, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

BuzzSumo Review

4,0 12 maanden geleden

Pluspunten:

Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. It helps me a lot in charting my own path.

Minpunten:

It seemed like a bit of a mess. There were parts that I couldn't figure out.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Computersoftware, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer
Bron: GetApp

Must have for researchers

4,0 4 jaar geleden

Pluspunten:

I like the fact that lets you explore any topic in a certain amount of time. It lets you check the most popular articles which include a chosen keyword, so it makes it easy for you to for example check the marketing trends in 2016. What's more you can use it as a news service, cause it can give you a daily sum up of most popular articles connected with some topic. We also use it to find interesting influencers and journalists to follow on Twitter.

Minpunten:

Actually I don't see here any cons. Maybe the only thing I'd add is some better quality of Twitter influencers connected with some topics. Sometimes there're people with a lot of followers, who only retweet others not creating their own thoughts.

Chip
Managing Partner in VS
Managementconsulting, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

BuzzSumo keeps us smart

5,0 4 jaar geleden

Opmerkingen: As a business that assists its clients by keeping a pulse on what's happening, BuzzSumo has been our best solution for aggregating information smartly.

Pluspunten:

I enjoy that this service integrates articles, blogs, social posts, infographs and more. The search functionality lets you then discover a multitude of insights that pertains to the topic you're seeking information on.

Minpunten:

There are times when I want to search for topics and I'm limited to pre-established configurations, but the pros outweigh this sporadic con.

Dani
Content in VS
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Great tool

5,0 4 jaar geleden

Pluspunten:

I use BuzzSumo for content research. We've created some top-performing articles based on reviewing what other articles have a high volume of shares. This translates into SEO and real revenue for the company!

Minpunten:

The navigation can be confusing at times, especially the sections I don't use.

Chris
Head of SEO in VK
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Indispensible for Content Marketing idea generation

4,0 4 jaar geleden

Opmerkingen: Were using Buzzsumo to identify content that has resonated with people in order to spot topics to create content around. It's an indispensible tool for this.

Pluspunten:

Makes identifying popular content a doddle.

Minpunten:

Not as easy to hone in on content that is popular in terms of links rather than social engagement.

Ferdi
CNO in Duitsland
Entertainment, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Easy to use

4,0 4 jaar geleden

Pluspunten:

- It is realy easy to use - Very usefull overview of articles/content - usefull diffrent filters and search

Minpunten:

- missing reactions for Facebook (only likes, sahres, comments)

Ben
Senior Expert Digital Media in Duitsland
Fabricage van elektrische/elektronische producten, 5.001-10.000 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Awesome tool if you have to generate new content on a regular basis

5,0 4 jaar geleden

Pluspunten:

+ good usability + good support + love the ability to filter

Minpunten:

- i sometimes experience problems with the export - would love to have a broader data base

Neha
Social Media Manager in India
Geverifieerde LinkedIn-gebruiker
Informatiediensten, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

This tool is great for listening across the web

5,0 4 jaar geleden

Opmerkingen: This tool helps me to find what content is relevant related to my products and services. Moreover using this tool helps me to amplify my efforts to find influencers. Using this tool helped me to increase organic traffic for my website

Pluspunten:

This tool is excellent to find out all important conversations around the web. Using this tool, I can discover important topics and conversations around the web and connect with the influencers. Moreover, this tool is not quite expensive.

Minpunten:

This tool has nothing to hate. I really like this tool

Alex
Assistant Media Planner in VS
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

BuzzSumo is a great tool

5,0 4 jaar geleden

Pluspunten:

its easy to use and helps us keep a pulse on the industry and whats trending.

Minpunten:

As with any platform you always wish you could pull more. This week I wanted to pull the top content for the year 2018 but couldn't do so. I'll just plan to wait until your report comes out.