---
description: Ontdek de plus- en minpunten van Smaply en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's.
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title: Smaply - Bekijk prijzen, reviews en scores - Capterra Nederland 2026
---

Breadcrumb: [Startpagina](/) > [Customer experience software](/directory/30671/customer-experience/software) > [Smaply](/software/177161/smaply)

# Smaply

Canonical: https://www.capterra.nl/software/177161/smaply

Pagina: 1 / 2\
Volgende: [Volgende pagina](https://www.capterra.nl/software/177161/smaply?page=2)

> Maak customer journey maps, persona's en stakeholder maps online. Werk samen en deel journeys met collega's en presenteer ze aan klanten.
> 
> Oordeel: score van **4.4/5** door 20 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Overzicht

### Wie gebruikt Smaply?

Smaply is een journey mapping tool voor iedereen die zijn klantervaring wil verbeteren. Breng de customer journey in kaart, creëer persona's en stakeholder maps. Alleen of samen met uw team.

## Snelle statistieken en scores

| Metriek | Score | Details |
| **In totaal** | **4.4/5** | 20 Reviews |
| Gebruiksgemak | 4.0/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.5/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 3.9/5 | Gebaseerd op alle reviews |
| Functies | 3.8/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 70% | (7/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: More than Metrics
- **Locatie**: Innsbruck, Oostenrijk
- **Opgericht**: 2012

## Commerciële context

- **Beginprijs**: € 0,00
- **Prijsmodel**:  (Gratis versie beschikbaar) (Gratis proef)
- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web
- **Ondersteunde talen**: Engels
- **Beschikbare landen**: Afghanistan, Albanië, Algerije, Angola, Antigua en Barbuda, Argentinië, Armenië, Australië, Azerbeidzjan, Bahama’s, Bangladesh, Barbados, Belarus, België, Belize, Benin, Bhutan, Bolivia, Bosnië en Herzegovina, Botswana en 139 meer

## Functies

- Aanpasbare sjablonen
- Beheer van klantervaringen
- Beheer van negatieve feedback
- Enquêtes en feedback
- Gebruikerstrajecten
- Gegevens importeren en exporteren
- Gegevensverzameling via meerdere kanalen
- Gegevensvisualisatie
- Klantgeschiedenis
- Klantprofielen
- Prestatiemeetwaarden
- Rapportage en analyse
- Real-Time Analytics
- Samenwerkingstools
- Sentimentanalyse
- Slepen en neerzetten
- Third-Party Integrations
- Visuele analyse
- Websiteanalyse

## Integraties (19 in totaal)

- Asana
- Azure DevOps Server
- Figma
- Google Analytics 360
- Google Docs
- Google Sheets
- Google Slides
- Jira
- Linear
- Microsoft 365
- Microsoft Excel
- Miro
- Mural
- OneDrive
- Powerbird

... en 4 meer integraties

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank
- Telefonische ondersteuning

## Categorie

- [Customer experience software](https://www.capterra.nl/directory/30671/customer-experience/software)

## Gerelateerde categorieën

- [Customer experience software](https://www.capterra.nl/directory/30671/customer-experience/software)
- [Customer journey mapping tools](https://www.capterra.nl/directory/31537/customer-journey-mapping-tools/software)
- [Customer satisfaction software](https://www.capterra.nl/directory/30541/customer-satisfaction/software)
- [Customer engagement software](https://www.capterra.nl/directory/30906/customer-engagement/software)
- [Personalisatiesoftware](https://www.capterra.nl/directory/30965/personalization/software)

## Alternatieven

1. [Lucky Orange](https://www.capterra.nl/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Miro](https://www.capterra.nl/software/128955/miro) — 4.7/5 (1680 reviews)
3. [Hotjar](https://www.capterra.nl/software/163516/hotjar) — 4.6/5 (539 reviews)
4. [Pendo](https://www.capterra.nl/software/151951/pendo-platform) — 4.5/5 (238 reviews)
5. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17572 reviews)

## Reviews

### "Smaply for Customer Experience" — 4.0/5

> **Chris** | *24 september 2021* | Informatietechnologie en -diensten | Aanbevelingsscore: 8.0/10
> 
> **Pluspunten**: Simple to learn and use - very intuitive&#10;Extensive journey mapping coverage&#10;Collaboration
> 
> **Minpunten**: No persona templates so a lot of repetitive data entry required&#10;Collaboration can lock you out of models. Multiple parties cannot collaborate simultaneously&#10;Pricing is on the steep side
> 
> The development of an understanding of customer experiences today for a persona and the development of a vision that addresses the main pitfalls and aims for strong, consistent experiences

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### "Probably the best customer journey mapping platform out there" — 5.0/5

> **Jonathan** | *23 februari 2025* | Design en ontwerp | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: Ease of setting up your own custom swimlanes
> 
> **Minpunten**: Sharing - a few more options would be great
> 
> For a midsize financial services I lead a project to capture the total As-Is journey. Keeping the document current is the number 1 goal. Smaply makes that a doddle. It's worth saying that \[sensitive content hidden\] is very helpful.

-----

### "Difficult UI" — 3.0/5

> **Henrik** | *3 december 2019* | Design en ontwerp | Aanbevelingsscore: 4.0/10
> 
> **Pluspunten**: Ability to build both Customer Journey Maps, Personas as well as Stakeholder Maps. The latter part gives a super useful high level picture of the relationship between parties.
> 
> **Minpunten**: The UI is super old looking and not that inspiring. Personas are a bit cumbersome to use and CJM tool is completely in the woods. We rejected the tool due to the complexity of the CJM tool.
> 
> Seemed super easy at first, but when we got into details we struggled to maintain momentum. The poor experience was a blocker to us.

-----

### "Smaply 3.0 awaited :)" — 4.0/5

> **Marco** | *24 september 2021* | Design en ontwerp | Aanbevelingsscore: 7.0/10
> 
> **Pluspunten**: Very solid user-experience structure.&#10;Quite a bug free app.
> 
> **Minpunten**: UX: quite old fashioned, not so easy to interact with, it should be updated.&#10;Integrations: that should be improved, videos, prototypes, live data from analytics should all be rendered in the preview mode. Richer icons and image libraries.&#10;No data structure: the data user generates and input into the lanes should be reusable; they should be some sort of entries from a db (ie. Airtable)  in order to let user structure more flexible outputs (ie. markdown); putting together a db data structure and the user journey/service blueprint views would let Smaply be quite the definitive tool.&#10;Add "User flow" (with branches) as a new way to design a more mobile app/website/digital application user experiences.
> 
> At the end of the day Smaply is a very effective design tool that let's you share a vision of what I consider a "too much static" idea of what a user experience is.&#10;Thing is, ok, you've done your job, the user experience is well designed but it's all very "static"; what if I design 30 to 40 user journeys, how do I go looking for patterns? What if I design several Service Blueprints and I want to know how this or that company capability is involved? How do I search for data if what I get is just a beautiful drawing?&#10;Right now we design user journeys on Google Sheet in order to get a more "data" format the can be filtered and visualize with charts and stuff like that.

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### "The best Journey Mapping tool hands down" — 5.0/5

> **Gerry** | *6 oktober 2021* | Design en ontwerp | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: The standardized way of working. The guided approach to doing things.
> 
> **Minpunten**: Lack of tablet functionality but must of the work is desktop based anyway
> 
> Fantastic. It's a brilliant company who get what I try to do with organisations. I see them as partners in many ways.

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Pagina: 1 / 2\
Volgende: [Volgende pagina](https://www.capterra.nl/software/177161/smaply?page=2)

## Links

- [Bekijk op Capterra](https://www.capterra.nl/software/177161/smaply)

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