Google Analytics 360 reviews

Geweldige meet tooling voor elk bedrijf

Pluspunten:

Gemakkelijk te implementeren en te interpeteren. Ook heel mooi dat het met andere google software communiceert zodat je een 365 klant view man creëren.

Minpunten:

Je moet wel iemand hebben met de nodige webanalytics kennis die echt al het mogelijke uit de tool kan halen. Binnenkort moet je wel migreren naar GA 4

Top te gebruiken

Pluspunten:

Werkt goed simpel makkelijk verbinden een toevoeging voor ons bedrijf

Minpunten:

Zou makkelijk zijn hoe het nu al is denk

Goed overzicht

Pluspunten:

Analytics geeft een duidelijk en goed overzicht van het verkeer naar je website.

Minpunten:

Het is niet altijd even duidelijk waarom iets het niet goed doet.

Let your business thrive using comprehensive market research using Google Analytics

Opmerkingen: Google Analytics 360 us an experience of a lifetime. Through deep analytics and clear reporting of our markets and audience base. We have been able make more informed decisions that often steer our business forward because we have understood what the customers want as well as keeping up with upcoming trends

Pluspunten:

Google Analytics 360 definitely stands out from other products of it's kind in the market because of many reasons which are good. Alot of information about it is available online through the freeskillshop courses that helps one understand implementation process, how it works and the entire interface which have been soo helpful in ensuring I have asuch an easy time using it. Other than it's powerful features have been useful to me especially on market feasibility study for our co founded business ( Bright LightEvents). Google Analytics gives us a platform to disect markets and customer events needs. We set up dahboards and shortcuts from where we can analyze audience behavior , new market trends, set up goals and track the performance of our campaigns from Google ads. Reporting is also made easy for us. Soo on overall it gives us an understanding of our audience across platforms with other Google entities for enhanced understanding

Minpunten:

Google Analytics 360 as the name suggest it makes a full rotation on our platforms to help us gain insights on the ROI on our marketing efforts. Also it is an ultimate solution for market intelligence with zero problems

For Enterprizes Of Exceptional Size

Opmerkingen: We've had the opportunity to support companies already using GA360 and set up new instances for companies looking to get started. The data, details, and customization built on a a platform similar enough to other Google products makes getting started and adopting this software easy.

Pluspunten:

For massive data driven and digital first businesses - Google 360 is a boon. The most important part of it's platform isn't it's data but the familiarity new staff have with Google's other products - which makes staffing and training much easier than competitors.

Minpunten:

The price is extreme and should only be considered when Google's other tools completely and no longer meet the needs of the business. For many C-suite staff the granularity and complexity won't be required.

Easy to use but not suitable for advanced analysis

Opmerkingen: The experience in general was discrete but the need to have a more refined configuration and a management of reporting and analysis more in-depth led us to change the analytics tool

Pluspunten:

Very easy to use even for novice users and with many metrics and dashboards available without the need for advanced configurations

Minpunten:

Configuration of advanced metrics although possible does not allow customization for very complex sites

Quick responses to user actions are made possible by immediate insights.

Opmerkingen: Perceive user behavior over predetermined time spans, such as days, weeks, or custom intervals, using lifespan-based views.

Pluspunten:

Web browsers, smartphone apps, and even Internet of Things devices are all combined to provide the Unified View. Analyze user activity patterns as they switch between platforms using data harmonization. Explore app-specific stats such as crash reports and in-app purchase histories with enhanced mobile metrics.

Minpunten:

The Unavoidable Learning Curve Making the transition is not without its difficulties: Long-time users of Universal Analytics may find it difficult to get used to the new dashboard and data presentation techniques.

Accurate insights for clarity and understanding of customers.

Opmerkingen: Google Analytics 360 has been a profitable product for us allowing us to keep making informed decisions on how to give our customers the best services and products based on actual customer data analysis. It helps us to understand how our customers are relating with our services and products and from then, we are able to improve on the services so as to meet their expectations.

Pluspunten:

Google Analytics 360 works seamlessly with other products that we use and this makes it easy for us to collect customer data from all these products. It offers very advanced analytics tools which allows us to run deep analysis and discover very useful insights from the customer data which helps us gain clear understanding of our customers. The reports are easy to read and understand and the user-friendly dashboard makes it even more easy to visualize them.

Minpunten:

There is nothing that i like least about Google Analytics 360 since everything has been so productive.

Analytics for our webpage

Pluspunten:

It was good for all web site analytics, and we did use it for the 12-month period. Reported on all users and visitors as needed.

Minpunten:

There was strong learning curve and found it difficult to navigate the dashboard for specific analytics and trends.

Marketing matters, and with Google Analytics 360, it matters more.

Opmerkingen: Google Analytics 360 is allowing us to take our marketing into new levels of achievements. It helps us gain better returns from our marketing by running marketing strategies based on verified customer behavior insights.

Pluspunten:

Our marketing has become more yielding from the time brought Google Analytics 360 onboard and the reason for this has been we no longer run marketing blindly. Google Analytics 360 helps us analyze our customer data based on how they interact with our web materials and using this insights we are able to discover trends to assist us improve on our marketing strategies.

Minpunten:

Google Analytics 360 makes better use of machine learning and this makes it very accurate. I have not seen any cons with product so far.

Without this tool I would never reach my target audience

Opmerkingen: Google analytics does not require any presentation for any company or even a developer, which is my case, I can understand if I am respecting the good practices required by Google and other search engines.

Pluspunten:

It helps me a lot to understand the traffic of visitors to the websites I develop and understand how to continually improve. The reports are quite illustrative.

Minpunten:

Maybe it's just the fact that they changed the name of some features, but I believe it's an adaptation phase, right after getting the certification I believe I'll overcome everything.

Fast easy overview of your garden wall environment

Pluspunten:

It gives you everything you need in one place and makes it very easy to access what you need when you need it. The navigating process isn't that bad and it does take some getting used to but once you know where everything is, it's easy to navigate

Minpunten:

It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's nerves

Business Analytics at Scale

Pluspunten:

Google Analytics 360 is almost the industry standard. You know that you can rely on Google and that everybody will understand your data and visualizations. Data connectors are available for every tool and usage is battle tested.

Minpunten:

The pricing is steep. Sometimes it can be hard to scale to 360 from the free account.

Best Tool To Interpret the Development of Your Website/App

Opmerkingen: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate. Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Pluspunten:

1- Ready Reports Generation 2- Real-time analysis of a website 3- Analysis of variety of site

Minpunten:

1- Few complications in combining dimensions and metrics 2- Few methods are tricky for setting up filters and segmentations

Your only go to analytics tool (FREE). For paid, find your use case.

Opmerkingen: Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports.

Pluspunten:

Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments.

Minpunten:

Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads.

Basic web analysis tools you use every day

Opmerkingen: From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.

Pluspunten:

As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.

Minpunten:

You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).

Google Analytics as a First Time User with No Experience

Opmerkingen: My overall experience with Google Analytics is pretty positive. They make it easy for various people in a company to access and use whether they are administrators or not. That is important to me because surprisingly a lot of programs have many restrictions on the amount of accounts or users that can access that kind of data, making it more difficult for a boutique company who may play more than one role.

Pluspunten:

The integration of Google Analytics was extremely simple and easy for tech novices to setup. As a user of wix for the company website, G.A. (google analytics) made it easier than wix on how to setup their tracking. However, I wish Google gave a simpler yet more comprehensive guide on how to read / understand the data. Sometimes I feel as if I'm missing part of the process as it takes me a long time to research each segment of services G.A. offers and then to apply that understanding to the data in front of me. I also want to know more on how to use this kind of data from Google to my advantage, especially when it comes to S.E.O and meta tags.

Minpunten:

Again, the features that I feel are missing are more instructional tools than anything else. I wish there was a guide given by Google for beginners on how to break-down the data, understand the numbers and charts and how to use it for my advantage.

The Non-Negotiable Software For Website/Business Owners

Opmerkingen: With Google Analytics, I have a comprehensive understanding of when people are visiting my website, what actions they are taking when they get there, and how it affects my bottom line. I know what marketing channels are most effective for me (organic vs. paid) and am able to make data driven decisions based on information that I know is accurate. Syncing this data with other products such as Google Data Studio also makes it easy to put together presentations for team meetings and executive retreats.

Pluspunten:

Google Analytics gives you everything you need to succeed in your online business, offering comprehensive data to help you understand how users interact with your website. From real-time reporting to custom data sets based on your desired conversions and events, everything is trackable within Google Analytics. To get the most out of the application, I would also recommend getting yourself Analytics certified, using Google's intuitive LMS software.

Minpunten:

There's very little to complain about when it comes to using Google Analytics. If you aren't familiar with the system, it may take you a while to figure where to find the data that you're looking for, but with a little time (and going through the certification process) you can easily transform the way you use data to make decisions for your business.

The best software for checking and monitoring analytics.

Opmerkingen: Simply great. Like I said it can be difficult to get the hang of it but once you do, you have an absolute analytics powerhouse on your hands.

Pluspunten:

Google Analytics is among the most powerful analytic tool out there. It also free which is absolutely great for the features and functionality you will be getting. The vast range of metrics that Google Analytics allows you to track is nothing short of impressive. I am a Data analyst and web developer in my company so Google analytics has been an indispensable tool for me. I use it daily to track behaviour flow, conversation rate, goals, web site analytics and many other metrics. Google data studio is a great way to retrieve data directly from the tool and create a customizable dashboard with all the top metrics that you frequently analyze or track.

Minpunten:

I don't have much to complain about when it comes to Google analytics performance and reliability. The only issue I had was getting acquainted with navigating through and learning all the features. It takes a lot of time to learn how to use Google analytics to a workable degree. I personally had to take a free course offered by Google to properly get the hang of all the features and their uses and to properly monitor and analyze the data it provides. It's not easy to learn and so my team members often have problems and regularly come to me for help with using the software to achieve a certain desired goal.

"Impeccable Medium To Analyse Your Small & Large Businesses Traffic Online At One Place"

Opmerkingen: I was so easily able to gather the most impetous information of my business reach publicly online so I always made amendments in my marketing strategies depending on the analytics gathered for my business. And also I was able to measure the costs and marketing tips based on the analysis of my current business marketing strategies. That's it! Once measured, I refined my marketing techniques so that my business online reach had took a quick growth among the organic users.

Pluspunten:

What not! All the features provided by Google Analytics to track your business website by keeping an eye on the public reach, organic search, organic traffic,target keywords,improvements,marketing strategies everything literally for your business can be monitored on your finger tips online. The most easiest and convenient option for which I use this tool is that you can access your business website's entire data like bounce rate, daily organic traffic including the count with a gun shot perfection. The bounce rate feature is another boon I can say where it helped me to input attractive and organic viewer driven content on my business page based on the previous bounce rate value, so that it enhanced the readability and usability for existing and new users which helped in reducing the bounce rate for my online business.

Minpunten:

As per my usage till now I dint find any cons for this tool so far. But I am a little dissappointed with the feature regarding the data viewing on a mobile or handset which is not so comfortable as that looks on my laptop. If you want to monitor your business regularly and need to have a fast growth into the online world then I would surely recommend this tool for a quick glance of your online business public reach.

All about Google Analytics

Opmerkingen: So being the user of Google analytics, I can conclude that, the software can be used almost in every field. Having the simple interface will help the users to interact easily with the software, but considering the price can limit the low scale businesses from accessing the advanced features. Overall, I have a good experience with this software.

Pluspunten:

I like many things about this software. Some of them are as following: - It helps the users to create the custom reports for their analytics, - It also help the user to interact easily with the software using its several tools, like luck orange, - It genuinely shows the actual data and also let you know the source of the traffic, which is a great thing for all the user, - Even you can export the reports to excel sheets too, - It helps the users to track their created campaigns from any device, - the keyword planner tool of for keyword analysis is also very much simple and about 99% accurate as compared to the other tools, - It also compares the bounce rate with the exit rate to help the user experience problems. This is really a powerful tool, which should be used by all the business companies related to media and entertainment organizations.

Minpunten:

The software will let the users know about the entry and exit of the visitor, but it can't let the user know the accurate results about the mean time(middle part) between their entry and exit from the site or page. If there is a high exit rate in a page, then obviously, there will be a problem with the page itself, but google analytics will not let the user know about that fault or missing thing, so the user is left only with the last option of isolating the page. Overall, it does not let the user know, about "why the user is doing what he wants to do? ". Having so many features in the software helps the organizations to evolve their business, but for low scale business, where the budget is a constraint, this software can't work for them, with advanced features, as for having advanced features, the software actually cost around $15000 which is a pretty high price for the beginners. So price can be a factor for counting it's cons.

Very useful but difficult to learn

Opmerkingen: I have a love/hate relationship with Google Analytics. It’s definitely useful and has helped us make improvements on our sites and learn more about our customers behaviors. But it’s also frustrating because we doing have enough time to use it as well as we could be. I got through a couple of sections in the course and never found the time to go back and finish setting it up properly.

Pluspunten:

Google Analytics is one of the best tools to help with SEO - it collects data about users on your website so that you can analyze it and determine the best ways to target your visitors. This is pretty crucial for anyone trying to get their site ranked on Google, and also helps with a lot of other things. The data gathered will tell you a lot about your site visitors such as their age, where they live, the type of device they use, and much more. It’s gets very granular. It can also help you determine if there are areas/pages on your site that need improvement. For example, if you notice that everyone leaves on the same page during the checkout process, there’s a good chance something is broken in that part of the process and you’ll know you need to investigate the problem. Honestly, there is so much data that Google Analytics provides, and so many ways it can help you, this could turn into a book. Or an entire college course. Needless to say, I won’t describe everything here - partly because it would take too long and partly because there’s still a lot I don’t know about Analytics. But if you (or your company) maintains a website and is looking to reach more customers, in the right target market, and rank in search engines, this is a must.

Minpunten:

It so very time-consuming to learn how to use. Google offers a free course with multiple sections and videos to show you how to set your account up, explain the various features, etc. It’s pretty daunting to me, mainly because I’m a website designer and it’s hard to find adequate time to devote to learning all the Ins and outs of it, and to properly monitor the data it provides on a regular basis. To get the most out of Analytics, a company would pretty much need to have a full-time employee that just does this and nothing else.

The Best in Digital Analytics

Opmerkingen: As a Google Analytics certified professional, I am a true proponent of the product. It can be used by anyone (even absolute novices) to monitor site visitors and general ups and downs related to performance, be it from paid or organic. A typical Analytics user is the business owner who doesn't know much about the product or digital marketing, but can still use the product to keep an eye on things - ease of use is sufficient.
On the other hand, we have all the professionals - digital marketers or even hard core data analysts that can solve very complex business problems, some of which are unknown to the business before looking at the data.

Pluspunten:

The sheer number of ways you can look at data. Most often I've found myself needing to check traffic from a particular channel - whether it has been organic when analyzing SEO results, or paid when trying to verify PPC campaign reporting, get an overview of all paid channels, or dig deeper and actually segment data from PPC campaigns to gain additional insight. Google Analytics provides you with everything needed to analyze where your traffic is coming from and what it is doing on your website. You can typically answer all of the following questions by using Google Analytics - are there any particular pages that cause my visitors to leave more often than others, which are the pages that are driving most of my desired actions (conversions or goals), why is my site getting +50% more traffic like reported by my digital agency, but we're not getting anywhere near the increase in bottom line results. Behavioral flow is something in particular which is worth noting as a major pro. I haven't seen other platforms that offer this functionality and although it is quite hard to get your head around at first, one you do there is no limit to the amount of insights one can generate to assist with conversion rate optimisation or just improve flow through the website as needed.

Minpunten:

There is a bit of a learning curve involved, but that is not a con of the product. Google even have an Academy where you can learn about Google Analytics and even get certified.

Thanks to this program I have had a perfect operation in my company on the web.

Opmerkingen: The experience that I have built with the help of this program is really good and I can say that Google Analytics 360 is the best software of its kind and there is no other program that comes close to it in terms of the effectiveness that this program has when it is executed. and to analyze the entire environment of your system, today I understand much better what are the nonsense and the best interaction with each of my clients, and the reputation of part of them has been immediate, is that Google Analytics 360 is our platform preferred to approach our work and to implement it safely, the visits to our page are much more frequent, it is without a doubt the best control you can have of a site or web page.

Pluspunten:

Thanks to this program I have had a perfect operation in my company on the web, the truth is that there are many options that Google Analytics 360 addresses, this program is a guide to find the best solution for the growth of my work, it analyzes the best scenarios and offers the best tools to carry out a marketing campaign that exposes the best virtues of our company, this program will be recognizing your environment and the best relations it has in the updated one, all this with the purpose that each of its users study the possibility of how to advance and achieve success by this means, the mission will always be as is the movement of each of the clients interested in investing in our business.

Minpunten:

Google Analytics 360 that the more I use it, the more it fills my computer with unnecessary information and cookies, making me constantly have the obligation to clean my system and this scenario is repeated when each update that the program undergoes takes up much more space to be able to run correctly In my database, in general, the change of peno is significant and affects the speed with which the program is reproduced every time I start it, this is a huge disadvantage that we find in this program, hopefully it can be improved in little time as it affects or other programs that we have in our system.

Google Analytics 360: The All-in-One Solution for Understanding Your Digital Performance

Opmerkingen: I have been using Google Analytics 360 for several years now, and overall, I have had a positive experience with the tool. One of the standout features for me has been the ability to easily integrate data from a wide range of sources, including PDFs, Excel files, and Google Sheets. This has allowed me to get a more complete view of my data and make more informed decisions about my marketing efforts.In terms of speed, Google Analytics 360 has always been very fast and reliable for me. I have never experienced significant delays or issues with the tool, and it has always been able to handle large volumes of data without any problems.In terms of cost, while the premium Google Analytics 360 version can be expensive for some businesses, I have found it to be a good value for the features and capabilities it provides. In my opinion, the tool is well worth the investment for any business that is serious about tracking and analyzing their digital performance.Overall, I have been very happy with my experience with Google Analytics 360. It is a powerful and comprehensive tool that has helped me get the most out of my data and make better data-driven decisions about my marketing efforts. I would definitely recommend it to other businesses looking for a high-quality analytics solution.

Pluspunten:

It is difficult to identify a single "best" feature of Google Analytics 360, as it is a highly comprehensive tool with many powerful and useful features. However, some of the standout features of the tool include:Data tracking and analysis: Google Analytics 360 allows businesses to track and analyze data from a wide range of sources, including website traffic, social media activity, advertising campaigns, and more. This helps businesses get a complete view of their digital performance and make informed decisions about their marketing efforts.Customizable reporting and dashboards: The tool allows businesses to create custom reports and dashboards that fit the specific needs of their organization, providing a visual representation of their data and helping them make informed decisions about their marketing efforts.Integration with other Google products: Google Analytics 360 integrates with other Google products, such as Google Ads and Google Tag Manager, allowing businesses to track and analyze their advertising campaigns and make data-driven decisions about their marketing efforts.Advanced machine learning algorithms: The tool includes machine learning algorithms that can identify patterns and trends in data, allowing businesses to make more informed decisions about how to optimize their marketing efforts.

Minpunten:

Some potential issues that I don't like about Google Analytics 360 are followingData sampling: For users with very large websites or very high levels of traffic, data sampling may occur, which can affect the accuracy of the data being analyzed.Privacy concerns: Sometimes I am concerned about the amount of data that Google Analytics 360 collects and the potential for the tool to be used to track user behavior.