Wij helpen bedrijven al 17 jaar
betere software te kiezen

Over Customer.io

E-mailmarketingplatform voor bedrijven dat helpt bij het verzenden van pushmeldingen, transactionele e-mails, marketingberichten, enz.

Meer informatie over Customer.io

Pluspunten:

Customer.io has many customizable elements to make very complex or very simple email flows. I appreciate how easy it is to use even for someone who isn't as familiar with marketing strategies.

Minpunten:

And we set up our account based on customer ID so we have kind of a data mess in there (multiple accounts with the same email address).

Beoordelingen van Customer.io

Gemiddelde score

Gebruiksgemak
4,4
Klantenservice
4,6
Functies
4,4
Prijs-kwaliteitverhouding
4,3

Waarschijnlijkheid van aanbeveling

8,7/10

Customer.io heeft een totaalscore van 4,7 van 5 sterren op basis van 79 gebruikersreviews op Capterra.

Heb je Customer.io eerder gebruikt?

Deel je ervaringen met andere softwarekopers.

Reviews filteren (79)

Giovanna
Giovanna
Product Marketing Manager in Brazilië
Geverifieerde LinkedIn-gebruiker
Computersoftware, 201-500 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

The best software for Customer Marketing E-mails

5,0 vorig jaar

Opmerkingen: Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do. I check it every day and use it as the main tool in communicating with our clients about new feature releases, new products, important changes in our software, customer marketing etc. Also it's our main tool for onboarding new users through email campaigns that are very easy to setup, with a lot of functionalities that helps us filtering the customers and offering a personalized experience. I really recommend it

Pluspunten:

I really like how easy it is to setup an email campaign and automate it according to users different attributes. We have a lot of onboarding campaigns going on in all languages and it is the best software we have with this kind of funcionality. Also, broadcasts are very simple to create and easy to track. The UX/UI of the platform is perfect, definitely the best one we have among the e-mail senders we use.

Minpunten:

The template creation is very limited, forcing us to use other softwares and exporting the HTML code to customer.io. Also, the contact database is kind of messy, not very easy to find people, organizing contacts or filtering them.

Pedro
Head of Marketing in Portugal
Marketing en reclame, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Our go-to automation software

5,0 vorig jaar

Opmerkingen: Overall my team is very happy with the software and we would recommend it.

Pluspunten:

It's very easy to use and does 90% of what you'd need to automate your marketing.

Minpunten:

Some of the UI choices over time have become worst, like elements covering crucial elements (eg. minimap when editing an email), and their push to become more of a CDP than a marketing software has made the platform more cluttered for those who, like me, want to use it for marketing automation. Lastly, but possibly most importantly, the fact that we still can't DUPLICATE a campaign is absurd. Having to re-create campaign settings each time is such a time waste, for a seemingly obvious (And simple) feature.

Shilpa
Shilpa
Marketing Manager in India
Geverifieerde LinkedIn-gebruiker
Internet, 10.000+ werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Email automation tool

3,0 5 jaar geleden

Opmerkingen: I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space.

Pluspunten:

I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed.

Minpunten:

It requires a dedicated developer which might not always be possible. There should be a few automated codes.

Beth
Data and Analytics Manager in Canada
Consumentenelektronica, 51-200 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

I've been a Customer.io user for ~3 years and would highly recommend it to growing startups

5,0 vorig jaar

Pluspunten:

Customer.io has evolved so much since I started using it! In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements. We can either use our data connectors to facilitate lead management but they also have a form connector that makes this process a breeze.I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools. The integrations are really easy to use!The campaign builder is super flexible and allows us to not only send marketing comms to our users but also to clean up data and use it to automate basic tasks within the platform. Emails are very easy to setup, especially with the ability to save rows and use snippets. This saves us time when creating new content. We also frequently use the display conditions for email as we have different offerings for users in Canada VS the US. This helps us really customize the content to fit the users' needs.

Minpunten:

While Customer.io does offer SMS/mobile messaging, it would be great if they integrated with more companies so we had more options here.

Drew
Director of Marketing Operations in VS
Gezondheid, wellness en fitness, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Review of Customer.io from avid user

5,0 vorig jaar

Opmerkingen: We love it. It surpasses all of the cheaper options and plugs into our product in a way more efficient way. I regularly recommend it to friends in similar sized businesses.

Pluspunten:

Functionality is really great. It is easy to use, and the flow of setting up campaigns and broadcasts makes perfect sense. I've used the drag and drop as well as uploaded HTML into different campaigns. Testing is good, the omni channel approach all in one section is super helpful. It's built like a marketing manager had a say but a developer and engineer understood all the actual requirements.

Minpunten:

Analytics and the reporting, as mentioned previously. The conversion rate should be more adjustable to show people who entered journeys and converted vs just how many emails were sent and conversions. It makes changing up campaigns a little tougher, but still doable with exports and managing the analytics manually.

Wendy
Lifecycle Marketing Manager in Canada
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

Highly recommend!

5,0 vorig jaar

Opmerkingen: The customer success and support team at CustomerIO have been a massive factor in my experience. I cannot express my appreciation enough. They are prompt, amiable, and always willing to go the extra mile whenever I reach out to them. I really value the CSM assigned to our account. He has not only taught me how to use Customer.io, but he's also doubled as a strategic partner in helping me bring my ideas to life through Customer.io.

Pluspunten:

I find the product to be user-friendly and enjoyable. The campaign builder is my favorite feature as it allows me to create intricate journey flows with ease. The 'wait until' action block has been a game-changer for me as it has minimized the need for engineering resources.

Minpunten:

I've been using Customer.io for 6 months now and honestly, I don't have any complaints. Seems like for every issue I've had, the support team is dedicated to unblocking me. There are always ways to improve a product, but in terms of important game-changing features, they really thought of everything.

Kar Wing
Email Marketing Specialist in Canada
Fabricage van elektrische/elektronische producten, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Smooth experience

5,0 vorig jaar

Opmerkingen: Extremely positive

Pluspunten:

The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship.

Minpunten:

It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations

Kate
Content manager in Spanje
Marketing en reclame, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Very powerful tool for everything related to email marketing

5,0 vorig jaar

Opmerkingen: I'm happy with the tool and feel confident sending transactional emails or marketing newsletters.

Pluspunten:

The platform has a steep learning curve, but once you get past that phase, it's truly powerful. Things that seemed impossible with other email clients are feasible with Customer.io. The drag and drop editor is also much better and runs much more smoothly than others I've used.

Minpunten:

I'd say the biggest con is that it's a bit pricey. It can also be a bit overwhelming at first because there are so many features, but you just have to push through the learning curve.

Jeremy
Growth Manager in VS
Informatietechnologie en -diensten, 51-200 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

The marketing campaign tool for any startup, scaleup or e-commerce that want a reliable tool to work

5,0 2 jaar geleden

Pluspunten:

The UI/UX is really great and intuitive. It comes with a lot of features and different channels. It can be used by many different types of people, from not knowing how to code at all, to more advanced users. Enabling complex possibilities.

Minpunten:

Setting up our dedicated preference center required quite some time and resources. Plus it did break native campaign tracking as well as the native unsubscribe button. But they are coming with a new feature on this side really soon.The second pain is focused on data analysis. There is quite some interesting data point, but it can quickly get tough when you try to extract specific behavior or data point. They know about it and are working also on this big part of the product.

Michael
Michael
Chief Executive Officer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer
Bron: GetApp

Great Customer Email Tool - Content Creation Needs Improvement

4,0 9 jaar geleden

Opmerkingen: We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success.

Pluspunten:

- Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Minpunten:

- Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work

Nessim
Head of Marketing in Luxemburg
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

Eerder overwogen alternatieven:

Great Tool for Marketing Automation

5,0 2 jaar geleden

Opmerkingen: Great tool. Not made for beginners but if you are willing to spend time on masterising, I highly recommend. I have been using it in several companies for the past 5 years.

Pluspunten:

- Easy to use - Integrate with Segment - Constant updates

Minpunten:

- Could be complicated if it's your first Marketing Automation tool but you get the hand of it quickly

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Computersoftware, 2-10 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

This is my main email platform now

5,0 vorig jaar

Pluspunten:

Customer.io is an excellent email marketing platform. I made the switch from a lesser-known (and cheaper) platform that I had been using for a few years. I can clearly see the difference now, and I'm happy to pay more for the ability to engage my customers more effectively and access a wider range of marketing features, all in one place.

Minpunten:

Customer.io is not yet the ideal platform for my projects. One limitation, for instance, is its restricted template language.It also lacks the ability to filter and count incoming events and dynamically insert these values into emails.

Artur
Marketing Manager in Polen
Entertainment, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

A solid product for companies that need something more!

5,0 vorig jaar

Pluspunten:

- lots of needful integrations, e.g. BigQuery, Google Sheets- a simple to use, yet highly sophisticated tool for Email Marketing and Marketing Automation- Push notifications support- in-app messages support- webhooks - possibility of advanced segmentation of users by their attributes and behavior

Minpunten:

- slightly limited drang&drop email editor

Rachelle
Product Manager in Canada
Computersoftware, 2-10 werknemers
Heeft de software gebruikt voor: 2+ jaar
Bron van de reviewer

customer.io for saas

5,0 vorig jaar

Pluspunten:

customer.io is easy to use and very versatile. It has met all of our email marketing needs for both our web and mobile app.

Minpunten:

customer.io has a bit of a learning curve at first with some of the advanced/pro features like customizing email messages, deploying api triggered messages, etc.... but the interface is very easy to use and when I had questions I could always get a hold of support for help.

Christie
Head of Product in VS
Ziekenhuis- en gezondheidszorgbranche, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Would recommend for other health tech start ups

4,0 vorig jaar

Pluspunten:

Easy to use! SSO is great. Very user friendly and support is very kind.

Minpunten:

The HIPAA version was very expensive to sign for a small start up

Sebastian
VP Marketing in Duitsland
Verzekeringen, 11-50 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Top Email and Push automation software

5,0 6 jaar geleden

Opmerkingen: Overall great email and push notification automation software, that constantly develops.

Pluspunten:

Customer.io is great since it easily allows you to set up and automate promotional emails , but also allows to run transactional emails at the same time. This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Minpunten:

Unlike Pardot or Marketo, Customer.io doesn't have a solid automation builder. The builder is nice, but you can never see the tree of emails in a flow chart. It can easily confuse the user as you have to have a third-party software to organize the set up. It's highly recommended to put one full-time employee behind it.

Chelsea
Head of Content in VS
Internet, 11-50 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Easy to learn tool, amazing support

5,0 vorig jaar

Pluspunten:

Despite never using Customer.io before, it was relatively easy to learn. Some features have a learning curve for sure, but I'm always able to figure them out plus the support from our CSM (shout out to [sensitive content hidden]!) and the deliverability team has been amazing. So grateful for them!

Minpunten:

I'd love to have more customization in the email builder, and the ability to add a drop-down question in the subscription preferences center.

Sarah
Digital Marketing Intern in VS
Financiële dienstverlening, 11-50 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Good for segmentation and all forms of email, SMS, and push notification campaigns

4,0 2 jaar geleden

Pluspunten:

I like how the drip campaigns are very simple to set up and implement. The segmentation tool helps to identify which customers to put into these campaigns and when they should exit the campaign.

Minpunten:

I like how easy it is to build emails, though there could be better design/templates for this. Additionally, setting up segments might be confusing for someone without a data background, which I have.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, 2-10 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Eerder overwogen alternatieven:

We were looking to migrate off of a superglued-tools situation and Customer.io was the solution

5,0 4 jaar geleden

Opmerkingen: We were looking for a solution that could improve our customer success goals and reduce churn. Customer.io delivers as the go-to platform in this category.

Pluspunten:

We were using an email service provider and a Figma design file to manage and sync our customer messaging flows. We needed a proper solution, so we compared a lot of companies, and Customer.io seemed to be the most reputable.

Minpunten:

The hurdle to learn and use the platform was a bit high, and there were areas of UX that could have used some improvement. But at the end, the platform is so quick and now as we are used to it, it does exactly what we need it to do.

Dana
Dana
CEO, Co-founder in VS
Geverifieerde LinkedIn-gebruiker
Vastgoed, 2-10 werknemers
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer
Bron: GetApp

Best customer service

5,0 8 jaar geleden

Opmerkingen: Honestly -- they care so much about their customers. They listen to feedback and get back to you on issues or questions so quickly. Highly recommend their product.

Pluspunten:

- Easy to navigate - Newsletters and campaigns

Minpunten:

- None yet -- maybe that I can't attach a file?

John
John
Social Media Consultant in Italië
Geverifieerde LinkedIn-gebruiker
Marketing en reclame, Zelfstandig ondernemer
Heeft de software gebruikt voor: Gratis proef
Bron van de reviewer

A powerful platform that allows businesses to automate and personalize their customer communication.

4,0 2 jaar geleden

Opmerkingen: Customer.io is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer communication.

Pluspunten:

One of the biggest pros of using Customer.io is the ease with which you can set up and automate email campaigns. The platform offers a drag-and-drop interface that makes it easy to create customized campaigns without needing to know how to code. Additionally, Customer.io offers a variety of templates to choose from, which can save time and simplify the process.Another pro of using Customer.io is the level of customization available. Businesses can create highly specific customer segments based on behavior, demographics, and other factors. This allows businesses to target their messages to specific groups of customers and tailor their campaigns accordingly.

Minpunten:

One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order to make the most of its features. Additionally, the pricing can be steep for small businesses, which could make it less accessible.Another potential downside is that Customer.io is focused primarily on email marketing, which means that businesses may need to use additional tools to cover other communication channels like social media or SMS.

Rahul
CRM & digital campaign manager in Spanje
Ziekenhuis- en gezondheidszorgbranche, 1.001-5.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

Quality review of Customer.io

5,0 vorig jaar

Pluspunten:

- really really good for customer journey communication, easy to build trigger based automation.- easy to integrate with many marketing, CRM & Data Tools- automatize SMS, Email, Push notification- highly functional for Campaign automation

Minpunten:

- User interface bit tricky to get used too with it

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Informatietechnologie en -diensten, 501-1.000 werknemers
Heeft de software gebruikt voor: 6-12 maanden
Bron van de reviewer

An Advanced CLM tool

5,0 6 jaar geleden

Pluspunten:

- The Features and customizations available

Minpunten:

- The complications to bring about the automation.

Sara
Customer Service in VS
Heeft de software gebruikt voor: 1+ jaar
Bron van de reviewer

Great help!

4,0 6 jaar geleden

Pluspunten:

Customer.io has been a life saver. It has been a huge relief knowing our customers are getting the correct information.

Minpunten:

There are not many customization options. It is also limited to users that has large customer bases.

Geverifieerde reviewer
Geverifieerde LinkedIn-gebruiker
Verzekeringen, 501-1.000 werknemers
Heeft de software gebruikt voor: 1-5 maanden
Bron van de reviewer

Great starter Marketing software

5,0 3 jaar geleden

Pluspunten:

In using customer.io it is easy to use and setup for your business. It has a wide range of features and easy to use templates.

Minpunten:

The lack of native integrations to CRMs is a big negative but they do work with integration tools like Zapier.