--- description: Ontdek de plus- en minpunten van Customer.io en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Customer.io - Bekijk prijzen, reviews en scores - Capterra Nederland 2026 --- Breadcrumb: [Startpagina](/) > [Email marketing software](/directory/30013/email-marketing/software) > [Customer.io](/software/174023/customer-io) # Customer.io Canonical: https://www.capterra.nl/software/174023/customer-io Pagina: 1 / 5\ Volgende: [Volgende pagina](https://www.capterra.nl/software/174023/customer-io?page=2) > E-mailmarketingplatform voor bedrijven dat helpt bij het verzenden van pushmeldingen, transactionele e-mails, marketingberichten, enz. > > Oordeel: score van **4.7/5** door 87 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**. ----- ## Overzicht ### Wie gebruikt Customer.io? Customer.io ondersteunt gegevensgestuurde internetbedrijven die op grote schaal gepersonaliseerde berichten moeten verzenden in sectoren zoals SaaS, B2C, onderwijstechnologie, mobiele apps, webmarktplaatsen en meer. ## Snelle statistieken en scores | Metriek | Score | Details | | **In totaal** | **4.7/5** | 87 Reviews | | Gebruiksgemak | 4.3/5 | Gebaseerd op alle reviews | | Klantenondersteuning | 4.5/5 | Gebaseerd op alle reviews | | Prijs-kwaliteitverhouding | 4.3/5 | Gebaseerd op alle reviews | | Functies | 4.3/5 | Gebaseerd op alle reviews | | Aanbevelingspercentage | 90% | (9/10 Waarschijnlijkheid van aanbeveling) | ## Over de leverancier - **Bedrijf**: Customer.io - **Opgericht**: 2012 ## Commerciële context - **Beginprijs**: US$ 100,00 - **Doelgroep**: 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+ - **Implementatie en platforms**: Cloud, SaaS, Web - **Ondersteunde talen**: Engels - **Beschikbare landen**: België, Brazilië, Canada, Cyprus, Denemarken, Duitsland, Egypte, Frankrijk, Ierland, Israël, Italië, Malta, Mexico, Nederland, Nieuw-Zeeland, Noorwegen, Oekraïne, Rusland, Verenigd Koninkrijk, Verenigde Arabische Emiraten en 4 meer ## Functies - A/B Testing - Aanpasbare sjablonen - Abonneebeheer - Activiteitendashboard - App Notifications - Beheer van klantervaringen - CAN-SPAM Compliance - CRM - Campagneanalytics - Campagnebeheer - Campagneplanning - Campagneplanning - Communicatie via meerdere kanalen - Contactenbeheer - Contactendatabase - Contentbeheer - Conversies bijhouden - Dataconnectors - Door gebeurtenissen geactiveerde acties - E-mails bijhouden - Engagement tracking - Gegevens importeren en exporteren - Gegevens vastleggen en overdragen - Gegevenssynchronisatie - Kanaalbeheer - Klantendatabase - Klantensegmenten - Klantgeschiedenis - Klantprofielen - Leadkwalificatie - Leads beheren - Leads vastleggen - Marketingautomatisering - Meerdere campagnes - Meerdere gegevensbronnen - Mobile Optimization - Personalisatie - Push-meldingen - Rapportage en analyse - SMS Marketing - SMS Notifications - Segmentering - Sjabloonbeheer - Third-Party Integrations - Toegangsopties/machtigingen - Visuele analyse - Voor meerdere talen - WYSIWYG-editor - Waarschuwingen/Meldingen - Webmeldingen ... en 5 meer functies ## Integraties (136 in totaal) - AWS Lambda - Acuity Scheduling - AdRoll - Aha\! - Airtable - Amazon Polly - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Asana - AtomX Live Chat - Attribution - Azure Blob Storage ... en 121 meer integraties ## Ondersteuningsopties - E-mail/helpdesk - Veelgestelde vragen/forum - Kennisbank - Chatten ## Categorie - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) ## Gerelateerde categorieën - [Email marketing software](https://www.capterra.nl/directory/30013/email-marketing/software) - [Customer data platform software](https://www.capterra.nl/directory/31334/customer-data-platform/software) - [Marketing automation software](https://www.capterra.nl/directory/6/marketing-automation/software) - [Customer engagement software](https://www.capterra.nl/directory/30906/customer-engagement/software) - [Data management software](https://www.capterra.nl/directory/31003/data-management/software) ## Alternatieven 1. [Brevo](https://www.capterra.nl/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Gmail](https://www.capterra.nl/software/202338/gmail) — 4.8/5 (13327 reviews) 3. [Mailchimp](https://www.capterra.nl/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.nl/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.nl/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Complete feature-set and excellent support" — 5.0/5 > **Joana** | *31 mei 2023* | Computersoftware | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: Even though at first it might have a longer learning curve (because there are several functionalities we can make use of), I think it compensates having the ability to create complex workflows for email campaigns: there are several functionalities available, and we're always able to create the flows we ideate. I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with other data platforms, that enrich our trigger and filter capabilities.Excellent customer support. Even though we're not on the Premium plan, any of the queries we submit are answered within 24 hours and have detailed explanations or workarounds for the issues presented.They also have interesting webinars from time to time, with quite specific topics and tips. > > **Minpunten**: Unfortunately, we're unable to move a contact manually within a workflow; which is particularly important for exceptional cases that we might want to override the rules because of a human or sync error. Another feature I'd like to have (but also seems to be missing from most similar tools), is the ability to have custom reports – though I wouldn't need this very often, thus it's not a dealbreaker at this point.The pricing is somewhat expensive, and we're not able to temporarily downgrade the plan (if by any chance our business has a seasonality). ----- ### "Great product, not the cheapest though" — 5.0/5 > **Noga** | *2 oktober 2025* | Financiële dienstverlening | Aanbevelingsscore: 8.0/10 > > **Pluspunten**: As a brand that has both a website and an app, Customer.io combined everything we needed to send customer journey messages across various channels: Push, in-app, email, and sms. > > **Minpunten**: The pricing model didn't make sense for our growing company, as you pay for all the contacts in your account, regardless of if they're active or not. > > The UI/UX was very user friendly and easy to use. You don't need any special training in order to be able to build sophisticated flows. ----- ### "Good service, interface somehow difficult and less user friendly than other systems" — 3.0/5 > **Suzan** | *16 januari 2023* | Detailhandel | Aanbevelingsscore: 6.0/10 > > **Pluspunten**: Great and quick customer service, broadcast function works well > > **Minpunten**: The data functions and the somehow difficult interface of campaigns and flow-building > > Good ----- ### "Super easy to setup" — 4.0/5 > **Geverifieerde reviewer** | *30 mei 2025* | Computersoftware | Aanbevelingsscore: 7.0/10 > > **Pluspunten**: Low cost, good automation and search options. UI looks good, and no one on my team needed to look at documentation to use it. It was easy for our developers to connect Customer Io into our platform. > > **Minpunten**: I feel like Keap does everything they do a bit better in terms of customizing options for a lower price. That being said Customer Io does look better and is easier to use. ----- ### "Modern marketing automation platform with powerful data integration capabilities" — 5.0/5 > **Orian** | *5 juni 2023* | Computer- en netwerkbeveiliging | Aanbevelingsscore: 10.0/10 > > **Pluspunten**: As a SaaS company, product data integration was a key decision factor when picking our MAP. Customer.io was by far the best at leveraging product data in emails and became a key part of our workflow to detect and activate leads from Product. > > **Minpunten**: The initial setup was quite complex because of what we wanted to do, but the Customer Success rep was very helpful. ----- Pagina: 1 / 5\ Volgende: [Volgende pagina](https://www.capterra.nl/software/174023/customer-io?page=2) ## Links - [Bekijk op Capterra](https://www.capterra.nl/software/174023/customer-io) ## Deze pagina is beschikbaar in de volgende talen | Locatie | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Gestructureerde gegevens