HubSpot Marketing Hub reviews

Fantastic for e-mails. Forms and landing pages need some TLC.

Opmerkingen: Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.

Pluspunten:

It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Minpunten:

Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

Overwogen alternatieven: ChamberMaster

Redenen om voor HubSpot Marketing Hub te kiezen: HubSpot does everything MailChimp can if you are only sending e-mails. If you are using MailChimp to create postcard ads, graphics, etc. you may need to continue using MailChimp.

Overgestapt van: Mailchimp

Comprehensive Marketing Solution: A Review of HubSpot Marketing Hub

Opmerkingen: 1- HubSpot Marketing Hub helps businesses with various marketing challenges, such as lead generation, lead management, email marketing, social media management, website optimization, and data analysis. It streamlines and automates marketing processes, saving time and resources while improving efficiency and effectiveness. Additionally, it provides valuable insights and analytics that help businesses make informed decisions and optimize their marketing strategies.2-The benefits we have realized with HubSpot Marketing Hub include improved lead management, increased website traffic and engagement, higher conversion rates, and better tracking of marketing ROI. The platform has allowed us to streamline our marketing processes, create more targeted and personalized campaigns, and gain insights into customer behavior and preferences. Additionally, the integrations with other HubSpot products, such as Sales Hub and Service Hub, have enabled us to improve our overall sales and customer service processes.

Pluspunten:

What features are most impactful?The most impactful features of HubSpot Marketing Hub are its marketing automation, lead management, and segmentation capabilities. These features allow businesses to streamline their marketing processes, effectively manage leads, and personalize communications with their target audience.Is the product easy to use?Yes, HubSpot Marketing Hub is generally easy to use, with an intuitive interface and user-friendly features. The platform provides helpful resources, such as a knowledge base and training materials, to ensure that users can quickly get up to speed with the software.Was integration with your existing business processes easy?Yes, integrating HubSpot Marketing Hub with existing business processes was relatively easy. The platform supports various integrations, including popular CRMs and social media platforms, allowing businesses to seamlessly integrate their marketing activities with their other operations. Additionally, the platform provides robust reporting and analytics, allowing businesses to track the success of their marketing campaigns and make data-driven decisions.

Minpunten:

1- In terms of missing or improvable features, I would say that while HubSpot Marketing Hub offers a wide range of features, there are still some areas where it can be enhanced. For instance, the email marketing automation could be more customizable, especially when it comes to creating different types of email templates.2- As for aspects that may be difficult to use, the platform can be overwhelming for new users, and it may take some time to fully understand all the features and functionality available. However, HubSpot offers ample training and support resources to help users navigate the platform more effectively.3-Regarding integration, it largely depends on your existing business processes and the tools you're currently using. In general, HubSpot Marketing Hub offers robust integration capabilities, but there may be some challenges with certain third-party tools that require custom development work or API connections.

A decent tool for marketing automation with a few key issues

Opmerkingen: Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pluspunten:

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Minpunten:

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

I am here to stay

Opmerkingen: In conclusion, Hubspot Marketing Hub offers a wide range of features that are all in one place, making it a great option for businesses of all sizes. The available bundle offers a lot of value for a low cost, but it is limited in terms of features. As your company grows and your marketing needs evolve, you will likely need to upgrade to the professional package, which offers even more advanced features. The professional package can also be a great way to utilize its intelligence and automation capabilities, which can save you time and money in the long run. Overall, Hubspot Marketing Hub is a valuable investment for businesses looking to take their marketing to the next level.

Pluspunten:

I recently started using Hubspot Marketing Hub and I have been extremely impressed with its multifunctional capabilities. One of the things that I appreciate most about Hubspot is their pricing structure. They offer a good bundle for small businesses that includes some of their marketing tools at a very affordable price. The bundle is limited in terms of features, but it's still a great option for small businesses that are just starting out and looking for an all-in-one marketing solution. This allows small businesses to have access to a good level of marketing technology that fits their budget and needs. Overall, I highly recommend Hubspot Marketing Hub for any small business looking to take their marketing to the next level.

Minpunten:

One of the main downsides is that the bundle for small businesses is limited in features. If you want access to more advanced features, you will quickly jump from the cheap and good starter bundle to the more cost-intensive professional package. This can be a bit of a shock for small businesses that are just starting out and may not have the budget to invest in the professional package right away.

Overwogen alternatieven: Vtiger CRM en Zoho CRM

Redenen om voor HubSpot Marketing Hub te kiezen: I prefer to use cloud hosted solutions. Its a great backup.

Redenen om over te stappen op HubSpot Marketing Hub: Many applications have own connectors for HubSpot. I love the possibility to connect everything.

The best email promoting administrations and programming

Opmerkingen: As a matter of fact, more clients interface with email on cell phones, and that implies they can get to their messages over the course of the day, any place they are. Likewise, remember that cell phones have developed a ton as they support versatile instalment choices and empower clients to make online buys through their cell phones thanks to arrangements presented by Apple Pay and Google Pay. Each of these makes versatile advertising more significant than at any time in recent memory, which is the reason different promoting organizations endeavour to give direct deal connects to make it simpler for clients.

Pluspunten:

Fabricate or set up an email pamphlet. The best organizations offer multiple ways of doing this; For instance, you can import your own HTML document, you can begin without any preparation, or you can utilize a pre-planned layout. As a matter of fact, the greater part of these administrations has simple to-utilize UIs that permit you to pick precisely which components to incorporate, as well as picture libraries in which you can store different pictures, for example, your logo or organization pictures. Devices that permit you to test your messages for spam or spam are likewise fundamental since there are some apparently innocuous spam administrations out there that can toss all your diligent effort into the spam envelopes of your endorsers. Or on the other hand, much more dreadful, your messages might be hindered before they arrive at your clients.

Minpunten:

The specialized help administration gave by every one of these organizations, as it isn't well accessible to all organizations as we anticipated. You'll find that a few organizations offer all-day, everyday telephone support and live visit as well as email help, while others pass on you to depend on restricted web-based specialized help documentation. The best organizations likewise offer a scope of self-administration help assets where you can look through FAQs and articles to track down your own responses, as well as live help by means of message or via telephone.

The all in one platform for your web site is possible thanks to Hubspot Marketing Hub

Opmerkingen: I am very satisfied with this hub of marketing analytics. I invoke specific functionalities and the App simply get the metadata and immediate data to provide my requests. It is and all in 1 place platform.

Pluspunten:

1. I track the visitors and the statistics related to them such as residency address, amount of time in the site, preferences of their clicks and preferability with the ads in the site2. I get to understand related statistics to the clients such kind of the advertisement and volume of it in the site. With Hubspot Marketing Hub everything is track

Minpunten:

1. As this tool is quite complete in the functionalities we do use, then we need training to understand what we do and use properly.

A powerful marketing automation software for marketing and business growth

Opmerkingen: In general, HubSpot Marketing Hub is a powerful marketing automation tool that can help businesses excel in their marketing efforts and boost their revenue

Pluspunten:

The user interface is great; it's very user-friendly and easy to navigate, and the helpful suggestions provided throughout the process made it particularly accessible for beginners like myself

Minpunten:

One of the challenges I've faced with HubSpot Marketing Hub is the limited ability to fully customize it to meet the specific needs of my organization due to the design constraints

HubSpot: a robust customer relationship management (CRM) system.

Opmerkingen: Although there were a few obstacles to overcome, we are now reaping the rewards of utilizing HubSpot, as it streamlines a variety of aspects related to managing our enterprise.

Pluspunten:

Through the utilization of HubSpot, enterprises can effectively oversee their contact lists, analyze sales metrics, monitor the performance of their marketing campaigns, cultivate potential clients, and perform various other essential functions. Its speedy and comprehensive functionality makes it a standout product in its category.

Minpunten:

If your organization has a substantial client base or requires access to a complete array of features, the expense of using HubSpot may pose a significant obstacle. Although the basic version, which is free and offers a number of useful functionalities, is available, the full scope of HubSpot's capabilities may be difficult to afford. We had to navigate a steep learning curve and familiarize ourselves with the intricacies of the system's features, which required a substantial investment of time and effort.

A very powerful and easy to use marketing platform

Opmerkingen: It has helped us revive an email marketing list with with automations and personalisation. The system works great and gives excellent data on the engagement.

Pluspunten:

We plugged this into our CRM using one of their out of the box integrations and we're up and running with our first automation on the same day. The interface makes it very easy to setup and edit any email campaigns.

Minpunten:

The paid ad sections work well for the networks integrated but it would be great if they could link it to the full Google network and other social platforms.

Review of HubSpot Marketing Hub

Opmerkingen: Multiple campaign options to target specific customers or segments.Ability to customize content to make it more relevant and engaging.Comprehensive customer service and support options.

Pluspunten:

Automatically capture and segment leads to create more accurate customer profiles.Easily create and distribute content to engage audiences and boost customer engagement.Create personalized campaigns to target the right prospects and customers.

Minpunten:

Limited customization of third-party integrations.Limited ability to integrate with other marketing software.Occasional technical glitches can cause disruptions in service.

Great Marketing Automation Platform.

Opmerkingen: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Pluspunten:

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Minpunten:

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Overwogen alternatieven: Salesforce Marketing Cloud Account Engagement

Redenen om over te stappen op HubSpot Marketing Hub: We choose HubSpot Marketing over Pardot because of its powerful automation features and amazing mobile app. We choose Hubspot because they have a strong customer support team which is very responsive.

Great Now, and Getting Better Faster Than Any Other Competitor

Opmerkingen: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Pluspunten:

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Minpunten:

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

Overwogen alternatieven: Dynamics 365, NetSuite, Salesforce Marketing Cloud Account Engagement en Klaviyo

Redenen om voor HubSpot Marketing Hub te kiezen: Needed to be able to deploy campaigns, and changes quicker, at high quality.

Overgestapt van: Capsule en Mailchimp

Redenen om over te stappen op HubSpot Marketing Hub: The product was great, and it was clear their team understood our goals and needs.

Most Comprehensive 360 Marketing Product on The Market, But Can Be Cumbersome (Takes Time)!

Pluspunten:

HubSpot is the most comprehensive, 360-degree marketing hub especially for lead generation, data capturing, storing prospect and active customer and audience-specific data... as well as actually DOING something with all that information. It is repeatedly the software I've been introduced to or expected to use and implement in a larger way within MarComm teams for 10+ years because of its hold on the delicate, important market of transmuting the capturable data into future sales, future loyal customers, and even data that makes SENSE (i.e. explaining ROI in a non-abstract way).

Minpunten:

It can be pretty cumbersome, complicated to teach without the use of a HubSpot sales rep or experienced customer service agent at the company. That is kind of to be expected as there is a LOT going on in the app, though. I have been at companies that have never even scratched the service as to what HubSpot is capable of, so that's something to think about before buying and implementing as the services can get more costly depending on adds/integrations as well as your company and team size(s).

Great application to manage new leads from customer

Opmerkingen: It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

Pluspunten:

We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Minpunten:

The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

Overwogen alternatieven: Marketo Engage

Redenen om voor HubSpot Marketing Hub te kiezen: We changed marketing agency and they used a different service.

Overgestapt van: Marketo Engage

Redenen om over te stappen op HubSpot Marketing Hub: We got the recommendation from our marketing agency

Great marketing tool for SMB

Opmerkingen: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Pluspunten:

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Minpunten:

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Overwogen alternatieven: Zoho CRM, Pipedrive en Marketo Engage

Redenen om voor HubSpot Marketing Hub te kiezen: Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Overgestapt van: Nimble

Redenen om over te stappen op HubSpot Marketing Hub: Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.

Get your sales and marketing on the same page!

Opmerkingen: I built three websites, which I manage completely via the Hubspot tools. I'm able to generate inbound traffic through various marketing efforts (blogging, emailing, posting on social media, website building,...). I manage all the incoming traffic via various analytics and insights. It is satisfying to notice that my hard work pays off.

Pluspunten:

Hubspot contains all the tools you could wish for as a marketing or sales professional. Your results are clearly visible and manageable. Inbound marketing has never been so exciting and profitable! I love the great user experience, which is constantly being improved thanks to monthly updates of new and improved features. Finally, I am very satisfied with the customer service. Every time I have an issue, I am helped quickly and accurately. Even if there is no solution to my problem, we will look for an alternative together.

Minpunten:

As a creative marketer, I would love more options to make my website even more appealing and less static. I'm looking forward to all the new features being added to the website builder in the future! Improvements are also possible in terms of social media. The results (likes and interactions) are not always accurate. In addition, the posting options are fairly limited. I wish you could add a photo carousel or album (instead of max four pictures).

Overwogen alternatieven: WordPress en Mailchimp

Redenen om over te stappen op HubSpot Marketing Hub: Hubspot is a great tool to get your sales and marketing team on the same page with clearly visible and manageable results.

HubSpot Marketing Hub: All in one solution for Marketing Automation

Opmerkingen: With its intuitive UI, I can quickly navigate through various sections of the platform and find what I need without any problems. The integrated CRM and reporting capabilities allow me to track customer behavior, measure ROI and make data-driven decisions about my marketing strategies. Additionally, their customer service team is always there to help me out if I ever run into any issues or have questions about the platform's features or functions. Overall, using HubSpot Marketing Hub has been an incredibly positive experience for me as a digital marketer.

Pluspunten:

HubSpot Marketing Hub is a powerful and comprehensive set of tools for businesses to manage their marketing needs. The suite of tools offers a wide range of features, from personalized emails to dynamic website content creation, allowing businesses to engage customers with the most effective and efficient campaigns possible. The platform's main benefit lies in its ease-of-use; users are provided with intuitive user interface options that make it simple and quick to design custom campaigns without needing technical expertise or relying on outside developers. Automated processes also ensure that campaigns remain organized and up-to-date, eliminating manual processes that can be time-consuming and costly. Additionally, HubSpot provides data analysis capabilities so marketers can track progress easily while providing insights on how best to optimize future campaigns.

Minpunten:

For starters, it can be quite expensive for smaller businesses or start-ups that are just beginning their journey in digital marketing. The basic package starts at $50 per month and goes up to $3,200 per month for the enterprise plan. This kind of pricing structure may make it difficult for those who don’t have a large budget to access all the features that come with this platform. Another con is that it requires a fairly steep learning curve before you can really utilize its full potential. It has an array of different features and options which makes navigation complicated for users who lack technical experience or knowledge about marketing automation tools.

Powerful and Easy to Use

Opmerkingen: Marketing Hub has allowed us to become a full-fledged marketing team with 2 contributing people on average. We went from one blog a week and one newsletter a month to a completely integrated marketing strategy. The onboarding process was borderline delightful and we've had excellent support ever since.

Pluspunten:

The most impactful aspect of Hubspot is its all-in-one capabilities— especially for small businesses. I never felt like we were paying for features we didn't need. Automation features like workflows, support surveys, sequences, and content scheduling allowed us to operate at the level of a larger team. We could push more content and reach more audiences than was previously impossible. And, the customer support is PHENOMENAL. When reaching out to support actually solves your problem without taking a chunk away from your day is huge IMO. I love using chat support because you can include links and screenshots to address problems quickly.

Minpunten:

Honestly, Hubspot adapts so much that my complaints aren't relevant for very long. However, I do really wish we could set up our own rules to manage duplicate contacts and contact - company associations. There are also some features that seem silly to have to upgrade to enterprise to receive like multi-variate landing page testing.

Overwogen alternatieven: Zoho CRM en ActiveCampaign

HubSpot is a very useful email marketing and automation tool.

Opmerkingen: It has been very useful indeed. Through my use of HubSpot over the last 2 years we have successfully launched tele-marketing, email marketing, and SMS marketing campaigns. HubSpot customer support have provided exceptional service throughout this period, giving us early access to the drag & drop email builder while it was in Beta. This enabled us to scale our email marketing operations much quicker than we anticipated. Their customer support and account management teams will always go the extra mile to help you. There have been one or two usability issues which I have mentioned but besides this it's a tool I will continue to use and one I will recommend for mid-size companies which need an automated direct marketing tool.

Pluspunten:

- Intuitive UX (mostly). - Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work. - The new drag & drop email builder.

Minpunten:

- Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot. - The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens. - Some features are little hidden and unintuitive, such as the power of building custom reports. - The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).

Value for money and easy to navigate

Opmerkingen: I have been using HubSpot Marketing Hub for the past few years, and I must say that it's one of the best marketing automation tools out there. It's incredibly user-friendly and has a great set of features that help you manage your entire marketing strategy. From creating and managing campaigns to creating custom forms and tracking analytics, HubSpot Marketing Hub has everything you need to succeed. The customer service team is also very helpful and responsive, so any questions or issues I have are quickly addressed. Overall, I am very impressed with HubSpot Marketing Hub and highly recommend it to anyone looking for a powerful marketing automation tool.

Pluspunten:

1. Easy to use and navigate: HubSpot’s marketing hub is designed with a user-friendly interface, making it simple to use and navigate.2. Comprehensive range of features: The platform offers a comprehensive range of features for marketers, including content creation, SEO, analytics, and email automation.3. Automation capabilities: HubSpot’s marketing automation capabilities enable marketers to streamline their workflow and get more out of their campaigns.4. Integrated marketing platform: HubSpot’s integrated marketing platform allows marketers to manage their campaigns from one central location.5. Scalable solution: HubSpot’s marketing hub is a scalable solution that can be used for businesses of any size.6. Free trial: HubSpot’s free trial offer allows you to test out the platform and see how it works for your business before committing to a paid subscription.

Minpunten:

1. Expensive: The HubSpot Marketing Hub is one of the most expensive marketing platforms on the market. It has a wide range of features, but this means you’ll be paying a premium for those features.2. Limited Reporting Features: The HubSpot Marketing Hub is not the most comprehensive in terms of reporting features. It does not have the ability to track user behavior, for example, or be able to provide detailed segmentation for customers.3. Limited Automation: Automation is a key component of any successful marketing strategy, and the HubSpot Marketing Hub does not offer the same level of automation as other platforms. This means that many of your marketing processes may need to be done manually.4. Limited Integration: The HubSpot Marketing Hub does not have the same level of integration with other platforms or marketing systems as some other solutions. This could limit the effectiveness of your marketing efforts.

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

Opmerkingen: Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel. Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI. But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking. Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result. With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself. Knowledge is power and time is money.

Pluspunten:

Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP. The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced. I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Minpunten:

From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way. As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general. The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day. One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.

HubSpot - First in Class MArketing Automation

Opmerkingen: HubSpot was designed to be a fully integrated robust marketing automation platform and when the company introduced its Content Optimization System (COS) in 2014, it was a game changer. HubSpot was designed from the ground up to be an inbound marketing platform. The HubSpot COS enables you to do many things including, but not limited to, the creation and management of Demand Generation Campaigns, Content Marketing, and Marketing Automation, that can be targeted and customized for different buyer personas and different stages of the sales process. The HubSpot COS provides a website that is automatically responsive to all screen sizes. It has a drag-and-drop template builder and WYSIWYG for those who desire simplicity. It also accommodates virtually whatever functionality and vision your designers and developers might have for your website. It has fully integrated SEO, Social Sharing, Analytics, Landing Pages, Contact List, Email and Workflows into a powerful platform. It also seamlessly integrates into the most popular CRMs including Salesforce. For those who do not need all the bells and whistles that come with Salesforce, HubSpot has developed their own CRM that both aligns with the marketing process and allows for the tracking and automation of many sales processes. Imagine having a website that transitions to be unique for each buyer persona at each stage of the buyer’s journey. Each time someone visits your site they see new, fresh information that directly relates to their concerns and interest. HubSpot’s Contextual Marketing and Personalization abilities allow you to have a conversation with your website visitors. Each vertical you serve and every different buyer persona has unique pain points and concerns. So after you identify where a visitor fits, your site can morph to show them the information most relevant to them. Even the same individual will have different concerns and interests as they navigate from awareness to consideration and finally onto a buying stage. With HubSpot your site can be setup to show different information as they navigate this buyer’s journey. Your website is now having a conversation with each visitor.

Pluspunten:

Hubspot contextual marketing capabilities allows you to have a conversation with each buyer persona at each stage of the buyer's journey. It allows each website visitor to find exactly what they need to see in order to take that next step down the sales funnel.

Minpunten:

The basic package is restricted to a small number of contacts. Once you start using HubSpot and seeing results you will need to move up to Professional or Enterprise

Personal Review of HubSpot Marketing Automation

Opmerkingen: HubSpot Marketing Hub dominates in our email promoting gathering. The email formats help get you through the cycle of email creation in a proficient style. HubSpot additionally has imposing contact with the executives and mix with an assortment of web-based media devices. Notwithstanding the computerization and email advertising capacities of this item, the organization additionally dispatched a client relationship with the executives (CRM) arrangement in HubSpot CRM just as an assistance work area offering. The entirety of the highlights of HubSpot CRM is fused into HubSpot Marketing Hub. While the combination between these contributions could be more grounded, it's something the organization keeps on improving. HubSpot is extremely near a start to finish client confronting showcasing and backing suite that may give organizations like Salesforce a run for their cash.

Pluspunten:

HubSpot Marketing Hub, which begins at $50 every month, is an incredible all-around promoting mechanization membership administration that ends up coordinating an assortment of CRM, email advertising, and deals arrangements. Considered by numerous individuals to be a spearheading item in its class, it can satisfy the requirements of little to medium size organizations (SMB) hoping to set their advertising arrangement center. While it is expensive, HubSpot Marketing Hub offers an exhaustive list of capabilities and multifaceted arrangements portfolio that encourages it stands its ground against driving items in the classification. It is tantamount to Salesforce Pardot, which alongside HubSpot, is an Editors' Choice for showcasing robotization. The organization offers a quickly developing programming portfolio that is complete regardless of whether it requires a precarious expectation to absorb information for new clients.

Minpunten:

The Enterprise plan costs $3,200 every month (charged yearly). It gives you admittance to 10,000 contacts, income detailing, custom occasion robotization triggers, and vast mission revealing. You can add HubSpot's free Sales and CRM apparatuses to move contact information into the deals and administration channel for essential requirements. You can likewise pay to turn on HubSpot's further developed Sales and CRM instruments should you require further developed highlights.

Strong support for optimal operation and marketing, sales, and staff management.

Opmerkingen: HubSpot Marketing Hub has made a paradigm shift in our work, and we have benefited a lot from reports and dashboards. He has also worked to increase communication between team members, and provide a distinguished service by managing emails. He has also provided us with a strong comprehensive database available on the cloud and accessible from anywhere and at any time. Which enhanced our capabilities to successfully manage our business remotely.

Pluspunten:

The HubSpot Marketing Hub is very easy to use and very enjoyable, and provides many features for companies of all sizes, especially in the areas of marketing and sales, to increase their ability to follow up and organize their affairs. I love the connectivity features that the HubSpot Marketing Hub offers because it allows you to add a company's mobile phones and computers and enables you to track their activity and see how much interaction they're getting. Everything is connected to web hosting and support, and have an integrated CRM with sales center that there are no problems with integrations and integration with the rest of the applications we use. I also like how you can create dashboards that can record and monitor the working hours and vacations of the employees. It's nice to be able to connect with co-workers via the Groups panel on the home page, and I really enjoy the ease with which the HubSpot Marketing Hub allows me to interact with my team and collaborate in real time, as well as the ease with which I can send an individual message to a specific person and get an instant reply. him at the same time. The administrator keeps a note when checking in and when completing tasks. The fact that it is low cost and allows an unlimited number of users and tools is one of the things that I appreciate very much.

Minpunten:

In fact, there are not many annoying things in the HubSpot Marketing Hub, but it depends on the work team receiving the appropriate training, as each department of the company has its privacy, and this privacy must be taken into account when conducting training, in order to achieve the maximum benefit.

Best All Around Marketing Platform for Small to Mid Sized Businesses

Opmerkingen: Hubspot is the solution that propelled a single position into an entire digital marketing department. The learning curve can be steep for anyone new to this type of automation and integration, but is supplemented by Hubspot Academy's learning resources and certifications. Overall, the basic environment is intuitive and features are relatively easy to use.

Pluspunten:

Hubspot has every essential feature you need to build and manage a digital marketing department. From CRM and lead forms to email automation and content marketing to advance reporting; almost anything that is missing from the platform can be easily integrated either thru partnerships or Zapier APIs and web hooks. Hubspot keeps up with the fast changing landscape of digital marketing with regular launches of new features like chat bots and improved contact management. Managing several brands thru one enterprise portal, I am able to track deliverables from various divisions, monitor multiple team progress, and aggregate lead acquisition strategies to maximize talent resources. I recommend Hubspot to all small to mid sized businesses.

Minpunten:

Hubspot is a jack of all trades, yet master of none. Unless you pay for add-on features, your company will miss out on the more powerful integrations, reporting, and paid ads. Otherwise, Hubspot's normal customer service is really just a human connection to their extension support docs. For any custom or complicated support requests, pay the extra for designated priority tech support. Sending 12 million emails and 6,000 social posts annually for multiple brands through a single portal sometimes can to be difficult to work around. Some improvements are rolled out that aren't always an improvement over their previous features.