---
description: Ontdek de plus- en minpunten van Adobe Analytics en leer meer over de functies, de prijs en het gebruiksgemak van de software. Lees nuttige beoordelingen van geverifieerde gebruikers en ontdek vergelijkbare programma's.
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title: Adobe Analytics - Bekijk prijzen, reviews en scores - Capterra Nederland 2026
---

Breadcrumb: [Startpagina](/) > [Website analyse tools](/directory/30073/web-analytics/software) > [Adobe Analytics](/software/169942/adobe-analytics)

# Adobe Analytics

Canonical: https://www.capterra.nl/software/169942/adobe-analytics

Pagina: 1 / 11\
Volgende: [Volgende pagina](https://www.capterra.nl/software/169942/adobe-analytics?page=2)

> Software voor marketingattributie die bedrijven de impact laat zien van elke klantinteractie waaraan ze deelnemen.
> 
> Oordeel: score van **4.5/5** door 237 gebruikers. Hoge score voor **Waarschijnlijkheid van aanbeveling**.

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## Overzicht

### Wie gebruikt Adobe Analytics?

Cloudgebaseerde oplossing die bedrijven van elke omvang helpt bij het verzamelen, meten en verkennen van marketingactiviteiten om de impact op klanten te begrijpen.

## Snelle statistieken en scores

| Metriek | Score | Details |
| **In totaal** | **4.5/5** | 237 Reviews |
| Gebruiksgemak | 3.9/5 | Gebaseerd op alle reviews |
| Klantenondersteuning | 4.1/5 | Gebaseerd op alle reviews |
| Prijs-kwaliteitverhouding | 4.0/5 | Gebaseerd op alle reviews |
| Functies | 4.4/5 | Gebaseerd op alle reviews |
| Aanbevelingspercentage | 80% | (8/10 Waarschijnlijkheid van aanbeveling) |

## Over de leverancier

- **Bedrijf**: Adobe
- **Opgericht**: 1982

## Commerciële context

- **Prijsmodel**:  (Gratis proef)
- **Doelgroep**: Zelfstandig ondernemer, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Implementatie en platforms**: Cloud, SaaS, Web
- **Ondersteunde talen**: Arabisch, Bulgaars, Chinees, Chinees, Deens, Duits, Engels, Frans, Hebreeuws, Hongaars, Italiaans, Japans, Koreaans, Kroatisch, Lets, Litouws, Nederlands, Noors, Oekraïens, Pools, Portugees, Roemeens, Russisch, Servisch, Sloveens, Slowaaks, Spaans, Tsjechisch, Turks, Zweeds
- **Beschikbare landen**: Afghanistan, Albanië, Algerije, Amerikaans-Samoa, Andorra, Angola, Argentinië, Armenië, Australië, Azerbeidzjan, Bahrein, Bangladesh, België, Benin, Bhutan, Bolivia, Bosnië en Herzegovina, Botswana, Brazilië, Brunei en 171 meer

## Functies

- API
- Aanpasbaar dashboard
- Aanpasbare rapporten
- Aanpasbare sjablonen
- Activiteitendashboard
- Ad-hocrapportage
- Campagneanalytics
- Campaign tracking
- Conversies bijhouden
- Customer journey mapping
- Dashboard
- Dashboards maken
- Dataconnectors
- Doelgroeptargeting
- Gegevens importeren en exporteren
- Gegevens vastleggen en overdragen
- Gegevensbeheer
- Gegevensdetectie
- Gegevensvisualisatie
- Multi-Channel Attribution
- Multi-Touch Attribution (MTA)
- Predictieve analyse
- Prestatiemeetwaarden
- ROI Tracking
- Rapportage en analyse
- Rapportage en statistieken
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Scheduled/Automated Reports
- Slepen en neerzetten
- Third-Party Integrations
- Toegangsopties/machtigingen
- Toewijzing via meerdere kanalen
- Toewijzingsmodellering
- Trendanalyse
- Websiteanalyse
- Zoeken/filteren

## Integraties (9 in totaal)

- AB Tasty
- Adobe Audience Manager
- Adobe Campaign
- Adobe Commerce
- Adobe Target
- Google Ads
- Microsoft Advertising
- Microsoft Power BI
- SessionCam

## Ondersteuningsopties

- E-mail/helpdesk
- Veelgestelde vragen/forum
- Kennisbank

## Categorie

- [Website analyse tools](https://www.capterra.nl/directory/30073/web-analytics/software)

## Gerelateerde categorieën

- [Conversie-attributie software](https://www.capterra.nl/directory/31081/marketing-attribution/software)
- [Marketing analyse software](https://www.capterra.nl/directory/31018/marketing-analytics/software)
- [Website analyse tools](https://www.capterra.nl/directory/30073/web-analytics/software)
- [Reporting tools](https://www.capterra.nl/directory/30053/reporting/software)
- [Datavisualisatie software](https://www.capterra.nl/directory/30696/data-visualization/software)

## Alternatieven

1. [Microsoft Power BI](https://www.capterra.nl/software/176586/power-bi) — 4.6/5 (1879 reviews)
2. [Google Analytics 360](https://www.capterra.nl/software/177042/google-analytics) — 4.7/5 (8091 reviews)
3. [Tableau](https://www.capterra.nl/software/77260/tableau) — 4.6/5 (2351 reviews)
4. [Reportei](https://www.capterra.nl/software/180418/reportei) — 4.7/5 (241 reviews)
5. [Lebesgue](https://www.capterra.nl/software/1019489/lebesgue) — 4.9/5 (43 reviews)

## Reviews

### "The Architect’s Powerhouse: Deep-Dive Analytics for Those Who Demand Absolute Precision." — 5.0/5

> **Manisha** | *16 april 2026* | Informatietechnologie en -diensten | Aanbevelingsscore: 10.0/10
> 
> **Pluspunten**: Adobe Analytics is an industry-leading, enterprise-grade data platform that offers unparalleled depth for organizations that prioritize granular, unsampled data and complex customer journey analysis. While it is a "monster" in terms of power and flexibility, it comes with a high price tag and a "wall" of a learning curve that typically requires a dedicated implementation team.
> 
> **Minpunten**: The most common frustration with Adobe Analytics is that it is unforgivingly complex. While it is incredibly powerful, it lacks the "out-of-the-box" simplicity found in mid-market tools, often requiring a dedicated specialist just to pull basic reports.
> 
> My overall experience with Adobe Analytics is that it is a "data scientist’s playground"—it offers a level of precision and customizability that is essentially unmatched in the market, but it demands a high level of technical maturity to get any value out of it.

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### "A Complicated But Accurate Analytics Option" — 5.0/5

> **Shannon** | *29 maart 2022* | Marketing en reclame | Aanbevelingsscore: 6.0/10
> 
> **Pluspunten**: Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.
> 
> **Minpunten**: This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.
> 
> This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

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### "Adobe Analytics - Has potential" — 2.0/5

> **Duncan** | *10 juli 2025* | Marketing en reclame | Aanbevelingsscore: 2.0/10
> 
> **Pluspunten**: I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data
> 
> **Minpunten**: I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms
> 
> Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool

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### "Best in class analytics comes at a cost" — 5.0/5

> **tim** | *7 september 2022* | Online media | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: Adobe can track anything you think of. It's easy to use once implemented.
> 
> **Minpunten**: It's highly scalable but does require an implementation team consisting of developers.
> 
> I've used it as a user, implemented, and owned it as a product.

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### "Great Tool" — 4.0/5

> **Yavuz Selim** | *15 augustus 2023* | Consumentengoederen | Aanbevelingsscore: 9.0/10
> 
> **Pluspunten**: I like the way it showcases data in its form and provide detailed information as much as possible.
> 
> **Minpunten**: Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.
> 
> We have many data sources to be employed at our disposal and we are using them to monitor country websites.

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Pagina: 1 / 11\
Volgende: [Volgende pagina](https://www.capterra.nl/software/169942/adobe-analytics?page=2)

## Links

- [Bekijk op Capterra](https://www.capterra.nl/software/169942/adobe-analytics)

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